The Data & Marketing Association’s [DMA] latest research has highlighted the increased importance of email marketing during the Covid-19 pandemic, with bigger budgets and increasing Return on Investment [ROI] in the last year - alongside shifts in marketing objectives and new challenges.
Writing in the Financial Times, the government’s chief scientific adviser Sir Patrick Vallance discusses the aim to make vaccines and therapeutics available at scale within 100 days and warns that the world should be planning for pandemic threats in the future.
The prime minister’s former chief aide, Dominic Cummings, has this week given evidence to a joint session of the Commons Health, and Science & Technology select committees, in what was his first public account of what occurred within government throughout the Covid-19 pandemic.
On Thursday, Health Secretary Matt Hancock updated the House of Commons on the government’s Covid-19 response, declaring that the UK has “flattened the curve” and halved the number of people in hospital with Covid compared to the peak of the pandemic.
The Leaders Council has reported that Atruchecks - in partnership with Eurofins Scientific - has expanded its network of testing laboratories and reduced the cost of a test returning results within 24 hours in a bid to restart the ailing travel industry.
From Monday 17 May, the NHS app will be used to show a person's vaccination status if they have had both doses of the Covid vaccine, The Leaders Council reports.
Ministers appear to be keeping an open mind over the potential future use of vaccine passports, after culture secretary Oliver Dowden suggested they could be a “tool in the short term” to reopen theatres and sports stadia.
A legal challenge by unionists against the UK government over the Northern Ireland Protocol is now expected to be heard in the High Court between May 13 and 18, after the government withdrew their opposition to the application.
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