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News | Published May 29 2019

Electric cars unattractive to consumers due to cost, say industry experts

An extensive survey found that only one quarter of people in the UK would consider purchasing an electric car in the next five years.

Transport Research Laboratory obtained the results by asking British drivers to drive three cars, each for four days.

One of these cars was fully electric, another was hybrid and the other was a standard fossil fuel engine.

After the consumers had finished driving the cars, they were surveyed on which of the three they preferred.

The preference for combustion engines remained, despite nudges toward clean technology, technical advances and price reductions in electric car technology.

The organisation that conducted the research is a not-for-profit organisation jointly founded by a group of transport companies.

The BBC described this study as "one of the most comprehensive studies into UK consumers and pure electric vehicles".

CEO Chris Harris of YASA, an e-motor manufacturer, commented on the results: "Consumer interest in electric cars is growing rapidly as a result of the increased awareness of the significant environmental benefits and reduced running costs compared to petrol and diesel powered cars.

"However, the current high purchase price, poor consumer choice and short driving range on a single charge along with a lack of sufficient charging points across the country are proving strong deterrents to mass adoption today.

"This is set to change over the next few years as car manufacturers bring to market a much wider range of electric vehicles with a wide range of price points enabled by the reduction in battery costs and improvements in electric motor technology that enables a longer driving range on a single charge.

"With the number of charging points increasing rapidly across the country we are set to see a rapid increase in adoption of electric vehicles by consumers in the years to come."


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Authored by

Thomas Wilson
Political Editor
@theparlreview
May 29 2019

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