NEST Management helps drive rapidly expanding martial arts market
The latter half of the twentieth century saw the sport of boxing explode. As television ownership increased, so too did the popularity of fixtures and the fighters. Muhammad Ali became an international sensation, while Mike Tyson arrived later to terrorise the nineties.
As happens with all sports, more screen time meant more amateurs giving it a go. Youth clubs invested in punchbags and pads, while higher end boxing gyms spread across the UK.
The popularity of the sport seemed to dip in the early part of the twenty first century but appears to be being challenged by a relatively new phenomenon. Mixed martial arts, usually referred to as MMA, has seen enormous and rapid expansion, with companies like the UFC and Bellator introducing now global superstars like Conor McGregor and Khabib Nurmagomedov to the world.
As with boxing, these new sporting icons have created a wave of new martial arts enthusiasts, and as such, new clubs are appearing around the country. NEST Management, a specialist supplier to martial arts clubs in the UK, works with 700 clubs themselves, with Managing director Gerard Turvey writing in his best practice article for The Parliamentary Review that there are over 14,000 businesses in the field across Britain.
Initially aiming to ‘help clubs with short-term cash-flow fluctuations, while offering online monthly membership fee infrastructure’, NEST now helps with ‘school management, online membership and attendance management, marketing, website and sales support, lead generation and financial planning’. Turvey, a martial arts enthusiast himself, believes that the field helps people develop themselves in a positive manner, writing ‘for children in particular, a strong focus of client teachings is a combination of respect, confidence, focus, determination and life-skills’.
He sees NEST’s role in the sector as a vital one, hoping ‘to professionally support, develop and enhance our client’s business in a way that provides the most beneficial impact to their communities’, especially as the industry does not have an overarching regulatory body. This, Turvey writes, means that NEST takes it on itself to ‘promote the professionalism of the industry’.
The next few years are likely to be busy for NEST as the industry continues to find new fans. Turvey isn’t worried, saying that ‘we strive to increase our market share and make an even greater contribution to the communities served by our clients’.