Shared Earth continues to perform despite challenging landscape
Despite marketplace fears about the impact of the recent coronavirus outbreak on the global economy, York based eco distributor Shared Earth has been able to sustain its momentum.
While the coronavirus outbreak has made its mark by bringing down the number of overseas tourists coming to the UK, Shared Earth’s premises in York have also been affected by floods due to the heavy rainfall brought by Storm Ciara, Storm Dennis and Storm Jorge.
The double-pronged impact has seen Shared Earth's sales drip over the previous two weeks. However, in spite of this, the Fair Trade company has stood firm and seen its sales increase by 50 per cent for the 11 months of the year ending March 31 2020, according to managing director, Jeremy Piercy.
Piercy and the company were also buoyed by the news that sales in its Liverpool premises have also enjoyed a ten per cent rise.
Piercy told The Parliamentary Review: “This growth follows an average 30 per cent increase in sales every year for the last six years, confirming the huge trend towards eco products in particular and the fast-growing awareness of the climate crisis.
“The big increase in sales this year, when many other gift businesses are struggling, reflects the surge in awareness [of climate change] in the last year alone”.
As awareness of the climate emergency becomes greater and more consumers turn toward eco-friendly distributors, the future will likely continue to look bright for Shared Earth despite setbacks in the early months of 2020.