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Events industry will change after Covid-19, the Creative Engagement Group’s Ben Atherton says

The Creative Engagement Group’s global client engagement director, Ben Atherton, believes that the live events business will inevitably change beyond the outbreak of Covid-19 and has outlined his own five predictions for the “new normal” in the sector.

EXCLUSIVE Leading creative media figures discuss how Covid-19 is reshaping their sector

While many industries are struggling in the face of Covid-19 as a result of a reduced or inaccessible workforce, creative content and media organisations across the world have a raft of unique, sector-specific issues to worry about.

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