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Ada weekly update: April 17, 2020

Talon Outdoor is an independent out-of-home [OOH] media specialist and a significant player in its industry. Using analysis from its data management platform Ada, Talon has been able to trace how the UK population has been moving throughout the Covid-19 pandemic.

Bryant discusses Talon Outdoor's role in raising Covid-19 awareness

Talon have been helping the government to promote key NHS safety messages. In this article, Bryant discusses the crucial role OOH is playing in the fight against Covid-19.

Talon Outdoor and other OOH specialist firms could play role in using the ‘third space’ in war on fake news

The December general election has re-ignited debate about how political campaigns are played out digitally. The funds invested by main parties into targeted online adverts on social media remains uncertain, and there has been widespread controversy over misleading information and fake news being allowed to go viral.

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