Ada analysis shows OOH audiences boosted by a return to retail
Today, Talon Outdoor reported the latest findings from their proprietary out-of-home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. The latest figures show a significant week-on-week impact on footfall across shopping malls, department stores and supermarkets with a boost to overall population movement and travel as roadside traffic returns to normal levels in some areas.
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