News | Published April 01 2020

The Spirit of '94: Luton Town devise novel tactic to keep supporters entertained through lockdown

The well-documented outbreak of Covid-19 has seen the football season put firmly on hold. While numerous clubs have been coming up with various means to maintain morale among supporters and players throughout the period of social distancing, Bedfordshire outfit Luton Town FC have opted for a cherished trip down memory lane.

While football fixtures are not taking place, the EFL Championship club is engaging with supporters through its official website and social media channels by publishing updates in line with their historic run to the semi-finals of the FA Cup in 1993/94.

The comprehensive blast from the past coverage includes streaming 'live' full-match highlights on the corresponding dates from 1994, publishing team news an hour before kick-off, producing post-match written reports and interviewing players and management.

The most recent 'live' coverage detailed how Luton Town negotiated a classic FA Cup quarter-final replay to set-up a Wembley semi-final date with Chelsea. 21-year-old Scott Oakes hit a hat-trick for the Hatters to see off West Ham United 3-2 in a pulsating game at Luton's Kenilworth Road ground.

The 'classic clash' match report can be read via the club's official website here, along with further coverage of Luton Town's historic run.

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Authored by

The Parliamentary Review

April 01 2020

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