Absolute Image

A Message from Lord Pickles and Lord Blunkett, followed by Absolute Image's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Absolute Image is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.absolute-image.co.uk

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
50 | ABSOLUTE IMAGE
Director Jill Tait
The premises of
Absolute Image
Before founding Absolute Image in 2005, Jill Tait worked
for over 15 years as a specialist theatre nurse in the
NHS. With a breadth of knowledge gained from years
of experience in the surgical arena and a growing interest
in aesthetics, she decided to team up with one of the UK’s
largest private cosmetic providers. Fifteen years on, Jill tells
TheParliamentary Review
about the need for advanced facial
aesthetics and how technology is revolutionising non-surgical
cosmetic treatments.
Absolute Image was founded with the intention of offering an advanced facial
aesthetics programme that focused mainly on subtle enhancements. Long before
“tweakments”
became a buzzword, we were offering quality treatments that gave
maximum results with the minimum amount of “downtime”.
From the outset, I knew my three-point approach was paramount to delivering
a successful programme. Often cited as a patient-led industry, this is rarely the
case. Sadly, many of today’s aesthetic clinics are run solely with profit and an exit
strategy in mind. Personal relationships, developed and nurtured between patient
and practitioner, are either shoddy or non-existent. A fundamental change of
perception from a professional service to a price-led commodity has been a key
failure in a high percentage of clinics.
The vision with which we launched 14 years ago has not changed or wavered.
At a time when it is essential for most clinics to have a social media presence to
constantly promote their services, we have, as yet, not felt the need to take that
FACTS ABOUT
ABSOLUTE IMAGE
»Director: Jill Tait
»Established in 2005
»Based in Newcastle upon Tyne
»Services: Face-body advanced
aesthetic treatments
»No. of employees: 4
Absolute Image
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
50 | ABSOLUTE IMAGE
Director Jill Tait
The premises of
Absolute Image
Before founding Absolute Image in 2005, Jill Tait worked
for over 15 years as a specialist theatre nurse in the
NHS. With a breadth of knowledge gained from years
of experience in the surgical arena and a growing interest
in aesthetics, she decided to team up with one of the UK’s
largest private cosmetic providers. Fifteen years on, Jill tells
TheParliamentary Review
about the need for advanced facial
aesthetics and how technology is revolutionising non-surgical
cosmetic treatments.
Absolute Image was founded with the intention of offering an advanced facial
aesthetics programme that focused mainly on subtle enhancements. Long before
“tweakments”
became a buzzword, we were offering quality treatments that gave
maximum results with the minimum amount of “downtime”.
From the outset, I knew my three-point approach was paramount to delivering
a successful programme. Often cited as a patient-led industry, this is rarely the
case. Sadly, many of today’s aesthetic clinics are run solely with profit and an exit
strategy in mind. Personal relationships, developed and nurtured between patient
and practitioner, are either shoddy or non-existent. A fundamental change of
perception from a professional service to a price-led commodity has been a key
failure in a high percentage of clinics.
The vision with which we launched 14 years ago has not changed or wavered.
At a time when it is essential for most clinics to have a social media presence to
constantly promote their services, we have, as yet, not felt the need to take that
FACTS ABOUT
ABSOLUTE IMAGE
»Director: Jill Tait
»Established in 2005
»Based in Newcastle upon Tyne
»Services: Face-body advanced
aesthetic treatments
»No. of employees: 4
Absolute Image
51ABSOLUTE IMAGE |
HEALTH & SOCIAL WORK
route, relying solely on our skill set and
word of mouth to increase our market
share. We have been very fortunate to
be able to put our integrity and ethos
into consciously delivering a genuine
and tailored experience.
Developing client relationships
Our client loyalty is staggering.
However, the clients of today are
knowledgeable, well informed and
very much aware of what it is they
want and expect – and rightly so.
This, in turn, has ensured that we
invest heavily in both advanced
training programmes and in-depth due
diligence before additional services
or products are introduced to our
portfolio of services.
Today’s overly saturated market for
facial and related aesthetics is such
that our knowledge, experience and
general expertise has become essential
when separating services designed
primarily for their revenue and profit
margins as opposed to a genuine
aesthetic enhancement.
Being confident in our ability to be
direct and truthful with our clients has
been the cornerstone of our success,
and we are 100 per cent client led. Our
products and services are chosen after
careful analysis, research and tests.
If the results are not as envisioned,
quite simply, those treatments are
not offered. Knowing our database,
and having a thorough understanding
of our clients’ needs, has naturally
led to a trusting relationship that we
cherish above any other factor in our
business. This, coupled with clients
having the opportunity to share their
experiences more widely, has enabled
us to maintain our market share. Put
simply, the only critics we listen to are
our clients.
Of course, all this forces us to regularly
review our methodology when it
comes to the actual blueprint of our
business. We have made several
maverick moves that we believe will
continue to allow us to constantly
deliver high-end results to the
people who matter most, namely our
established clients.
Clinic reception Clinic waiting room
The vision
with which we
launched 14
years ago has
not changed
or wavered
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
52 | ABSOLUTE IMAGE
The three-pronged approach we
touched on earlier is quite simply
being aware of which products and
services our clients want. Co-creating
additional services, using a panel of
loyal consumers to work with us to
establish the very real, tangible benefits
from new concepts, is a common-
sense approach. Having inspiring ideas
is pointless if we do not listen and take
guidance from the very people who
need it: our clients.
Our next investment in advanced
machine technology will be one
that has been put through rigorous
research tests, is reliable, has longevity
and has not been purchased on the
back of an exhaustive promotional
campaign. Time and time again, we
have witnessed clinics investing in
branded facial and body technology,
only for this costly machinery to be left
to collect dust at best and lose client
confidence at worst.
The need for regulation
One of the primary challenges our
industry still faces is a lack of regulation.
For years, talk has circulated of an
incoming, standardised set of policies,
which have yet to materialise. The
Keogh Review in 2014 outlined detailed
practices of how the industry should
be policed. Although presented to the
government, it was turned down due
to the sheer cost ofimplementation.
The idea of effective regulation
in order to filter out unqualified
practitioners and subsequently improve
overall industry standards is well
overdue. Basic regulatory policies
for training practitioners are also
questionable. This alone has led me
to seriously consider working with a
regulatory body to lay down a basic
protocol of expected minimum criteria
underpinned by standardised policies
– with the aim of reducing the amount
of corrective work we are witnessing at
an alarming rate.
We are far from sitting on our laurels.
We are grateful that our clients
can influence our future business
investments by simply continuing to
talk with us as we take the time to
listen. Social networks now dictate the
wants and needs of our clients, and
of course they rightly expect a more
personalised service. Why then should
they not be given the opportunity to
influence the services and products
they require? This is exactly what
we have built our reputation on
and what we intend to keep doing.
Quite simply, we will continue to
listen and listen very carefully: it is
what our clients rightly expect and
absolutelydeserve.
Our client
loyalty is
staggering
Jill Tait delivering
treatment

www.absolute-image.co.uk

This article was sponsored by Absolute Image. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development