Access

A Message from Lord Pickles and Lord Blunkett, followed by Access's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Access is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.weareaccess.co.uk

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
16 | AURORA MEDIA WORLDWIDE
Japan was a good example of this. The
final was watched on ITV by a peak UK
audience of 12.8 million, making it one
of the most watched programmes of
2019 on British television.
Adapting to the digital market
As audiences consolidate habits around
on-demand services and viewing
content on mobile devices, our clients
require different types of content and
business models.
The adoption of digital platforms
continues to grow rapidly and, as
such, we have been producing a
raft of original short form content
for rightsholders and brands like JP
Morgan, Jaguar and Nissan. This trend
will continue as our clients speak
directly to their fan and consumer
base. In sport at least, so called
“disintermediation” is here to stay.
We have been lucky to win several
coveted industry awards with our
clients, including broadcast digital,
sports business and BT Sports industry
accolades. In late 2018, we continued
our upward trajectory when the
company was acquired by All3Media,
the UK’s leadingindependent
television, film and digital production
and distribution group, whose
40companies across Europe, North
America and Asia produce high profile,
award-winning content including
1917
,
Fleabag
,
Gogglebox
and
Drowning in
Plastic.
This new ownership allows us to
truly consider our next phase of growth.
As we travel the world, we see many
common challenges, with climate
change being the most dominant
global issue. Like others, the TV and
sports industry is starting to pay
attention. The radical Extreme E racing
series launches in 2021, drawing
attention to climate change and we
have a number of projects where
technological advancement allows
remote production to be a genuine
alternative to flying live production
teams to foreign locations.
We have a young staff and we want
their careers to flourish in a brilliant,
bold industry, capturing live talked-
about moments for many years to
come. Our intention is to grow and
move into the non-sport space,
primarily focusing on events and
brands. Our learnings and skills, we
think, are quite transferable.
Finally, it’s important to have fun and
to make sure our team members have
a proper work-life balance. And then,
like the athletes we cover, we get up,
and go again.
We are
privileged to
work with
some very
progressive
and
prestigious
organisations
Roger Federer en route to his 100th ATP
Tour Final win at the Dubai Duty Free
Tennis Championships, 2019
The Extreme E series – electric SUV
racing in remote landscapes. Dakar
Rally, 2020
17ACCESS |
CREATIVE INDUSTRIES
Co-Owner and Managing
Director SimonLandi
Access’ That Counts! campaign
is empowering Greater
Manchester to get moving
Access is an independent digital development and
marketing communications agency based in Manchester.
The agency helps brands and businesses to engage with
their customers more effectively through a blend of strategic
understanding, creativity and technological expertise, delivered
with an end-to-end approach. Managing Director Simon Landi
says clients trust Access to make things happen – and that it
is the company’s ability to listen, understand, anticipate and
create award-winning work that drives its success.
Central to what we do is our ambition to support the whole customer journey,
online and offline. We do this by combining rigorous insight-led strategy and
powerful creative ideas and designs with innovative technology. This is led by our
ethos to be “Genuinely Effective” – this means we approach everything in a down-
to-earth, pragmatic way to deliver the best commercial results for our clients. We’re
unique in our experience set, and ensuring we match our talent and capabilities to
the ever-changing needs of clients has delivered continued growth, with this year
delivering a 115 per cent increase in profit and a 42 per cent increase in turnover.
Our clients span global corporations, SMEs, charities and the public sector. They
include: WaterAid, the National Grid, Co-op Insurance, Northumbrian Water, the
University of Central Lancashire – or UCLan – Autovista, Edrington, Stagecoach Bus,
BAFTA, the National Youth Theatre, Sentinel and Greater Manchester Moving.
Proudly independent
We were founded 20 years ago, and our independence, and the flexibility that
comes with it, is at the heart of our success.
FACTS ABOUT
ACCESS
»Co-Owner: SimonLandi
»Co-Owner: Mark Hope
»Established in 1999
»Based in Manchester
»Services: Digital
development and marketing
communications
»No. of employees: 31
Access
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
18 | ACCESS
Led by two directors with a combined
industry experience of 50 years,
decision-making at senior level is fast
and responsive. This, coupled with
our evolutionary outlook, means that
we have created a uniquely balanced
agency that combines the heritage and
insight-driven approach of a marketing
and communication agency with the
innovation and technical know-how
of a world-class digital agency. This
year alone, we have added more than
£1 million worth of new business and
won five new major clients.
Excelling in development and
digital experience
In a competitive marketplace, our digital
delivery team is among the best in the
UK. As one of only a small number of
agencies with Acquia Preferred Partner
status in northern Europe, and the only
one in the north of England, we have
a successful track record in delivering
industry-leading solutions for some of
the world’s leading organisations.
Specialising in the open-source web
content management platform Drupal
and the Acquia open digital experience
platform, we are experts in leveraging
this technology to transform business
operations and create engaging
digitalexperiences.
We are global web development
partners for a number of organisations,
including WaterAid. We are responsible
for the development, governance
and deployment of all websites and
microsites across WaterAid’s entire
global operation. This partnership
has already delivered a 244 per cent
increase in website conversion from
mobile and tabletdevices.
A similar global platform brief has
also been undertaken for leading
independent premium spirits company
Edrington, and we are now providing the
business with the capabilities to build,
update and centrally manage numerous
Drupal websites on a global scale.
Perfect partners
In an industry where networked agencies
are seemingly taking over the world, we
have created a strategy which enables
us to compete with big multidisciplined
agency supergroups and win.
We have developed close relationships
with other best-in-class agencies in
the region, allowing us to collaborate
on new business briefs that require a
multidisciplined approach. By carefully
seeking out like-minded businesses
that offer experts with complementary
skill sets, we can shape highly
specialised teams based specifically on
a client’s needs.
Using this approach, bringing together
four specialist agencies with working
relationships spanning 20 years, we
recently won a major health campaign
run by Greater Sport, involving the
Greater Manchester Combined
Authority, the NHS in Greater
Manchester and Sport England.
Leading in insights
Planning and insights are ingrained
in our DNA, so much so that last year
we created The Thinkery: our award-
winning insight, strategy and planning
services division.
This specialist division has provided
the strategic insight responsible for
Access and WaterAid co-
presented a discussion
on digital innovation
during a global digital
partnership event
A uniquely
balanced
agency that
combines the
heritage and
insight-driven
approach of a
marketing and
communication
agency with
the innovation
and technical
know-how of a
world-class
digital agency
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
18 | ACCESS
Led by two directors with a combined
industry experience of 50 years,
decision-making at senior level is fast
and responsive. This, coupled with
our evolutionary outlook, means that
we have created a uniquely balanced
agency that combines the heritage and
insight-driven approach of a marketing
and communication agency with the
innovation and technical know-how
of a world-class digital agency. This
year alone, we have added more than
£1 million worth of new business and
won five new major clients.
Excelling in development and
digital experience
In a competitive marketplace, our digital
delivery team is among the best in the
UK. As one of only a small number of
agencies with Acquia Preferred Partner
status in northern Europe, and the only
one in the north of England, we have
a successful track record in delivering
industry-leading solutions for some of
the world’s leading organisations.
Specialising in the open-source web
content management platform Drupal
and the Acquia open digital experience
platform, we are experts in leveraging
this technology to transform business
operations and create engaging
digitalexperiences.
We are global web development
partners for a number of organisations,
including WaterAid. We are responsible
for the development, governance
and deployment of all websites and
microsites across WaterAid’s entire
global operation. This partnership
has already delivered a 244 per cent
increase in website conversion from
mobile and tabletdevices.
A similar global platform brief has
also been undertaken for leading
independent premium spirits company
Edrington, and we are now providing the
business with the capabilities to build,
update and centrally manage numerous
Drupal websites on a global scale.
Perfect partners
In an industry where networked agencies
are seemingly taking over the world, we
have created a strategy which enables
us to compete with big multidisciplined
agency supergroups and win.
We have developed close relationships
with other best-in-class agencies in
the region, allowing us to collaborate
on new business briefs that require a
multidisciplined approach. By carefully
seeking out like-minded businesses
that offer experts with complementary
skill sets, we can shape highly
specialised teams based specifically on
a client’s needs.
Using this approach, bringing together
four specialist agencies with working
relationships spanning 20 years, we
recently won a major health campaign
run by Greater Sport, involving the
Greater Manchester Combined
Authority, the NHS in Greater
Manchester and Sport England.
Leading in insights
Planning and insights are ingrained
in our DNA, so much so that last year
we created The Thinkery: our award-
winning insight, strategy and planning
services division.
This specialist division has provided
the strategic insight responsible for
Access and WaterAid co-
presented a discussion
on digital innovation
during a global digital
partnership event
A uniquely
balanced
agency that
combines the
heritage and
insight-driven
approach of a
marketing and
communication
agency with
the innovation
and technical
know-how of a
world-class
digital agency
19ACCESS |
CREATIVE INDUSTRIES
the success of many high-profile
and award-winning UK and global
campaigns, including an in-depth
study on Generation Z, which helped
us deliver UCLan’s most successful
student recruitment campaign to date.
The Thinkery truly sets us apart from
other digital agencies. The insights
that we offer are vital in shaping
both integrated offline and online
campaigns, as well as digital design.
What is more, our insight and planning
credentials have secured us new
business and cemented us as one of
the region’s leading strategic insight
consultancies in our own right.
An employee-centric culture
As the industry moves at pace, one of
the biggest challenges facing agencies,
both in the region and beyond, is the
fierce competition to attract and retain
leading digital marketing talent.
With this in mind, we have developed
a culture of putting our employees
at the very heart of everything that
we do. As a result, we are bucking
this trend by attracting the region’s
best digital and marketing talent,
from experienced developers to
ambitiousgraduates and apprentices.
Our 30-strong team of developers,
creatives and planning specialists are
the lifeblood of the agency, and we
invest considerably in nurturing and
developing this talent.
We are proud of the open structure
that we have cultivated, in which
the whole team is galvanised to help
shape the future direction of the
agency. Everyone is kept up to date
on all aspects of the business, and
we regularly communicate what is
happening and why, helping everyone
see the bigger picture as to how the
agency is adapting and evolving.
We understand that staff want
stability. Set against a backdrop
of natural evolution, this can be
challenging; however, our open and
genuine culture and clear lines of
communication mean that any changes
are clearly explained and everyone
understands their role and value to the
agency now and in the future.
We feel we’re in the strongest position
in our history for fast-paced growth,
and winning Marketing Agency of the
Year at the 2019 UK Agency Awards is
testament to this. To capitalise on our
ambition for growth, we are looking
at establishing a presence in other
cities and are developing skills in high-
demand technologies including voice
and AI. As we enter our third decade,
we are hugely optimistic about what
we can achieve.
We’re in the
strongest
position in our
history for fast-
paced growth,
and winning
Marketing
Agency of the
Year at the
2019 UK
Agency Awards
is testament to
this
Left: Access’ campaign
for UCLan generated
unprecedented results
Right: Ongoing global
web development
for spirits company
Edrington

www.weareaccess.co.uk

This article was sponsored by Access. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development