ADIPS

A Message from Lord Pickles and Lord Blunkett, followed by ADIPS's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from ADIPS is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.adips.co.uk

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
36 | HIMALAYAN GARDEN & SCULPTURE PARK
Ever-tighter regulation
One of the primary challenges we face
is the recruitment of specialist gardeners
into our remote area of northern
England, especially as local colleges don’t
seem to encourage young people to go
into horticulture. Beyond this, we are
situated in a beautiful but remote valley,
six miles from Ripon, and we find real
difficulty in getting permission to install
directional and marketing signs for the
garden because of planning restrictions.
Over the 20 years we have been
open, the legislation and compliance
requirements we must adhere to
have become extremely onerous and
expensive, and the costs and difficulties
associated with hiring appropriate
seasonal staff have become more of a
challenge. As a result of this expansion
in legislation and regulation, our
expenses have increased substantially,
which has forced us to raise our
opening prices by more than 100 per
cent over the last six years.
These financial pressures are
exacerbated by the recent rises in
wages, and will be felt even more
intensely given the announcements that
the living wage will significantly increase
over the next couple of years. While we
believe that staff should be paid a fair
wage, these provisions place significant
financial pressure on organisations like
ours. Many tourism projects rely on
seasonal workers and having to pay this
new rate will likely add 20 per cent to
our wage bill. This can lead to the cost
being passed onto our visitors, which
can then in turn affect the number of
visitors we receive.
Fortunately, the efforts of Welcome to
Yorkshire, Go Yorkshire and Yorkshire
in Bloom have been extremely helpful
and have helped to raise our profile.
This, allied to our widening social
media presence, should help to
mitigate these financial challenges.
As we have now established ourselves
as one of the prime tourist attractions
in our area, we will be able to open
from April to November, creating
local employment and extra business
for our suppliers and associated local
businesses. We have investigated
providing holiday accommodation to
support the garden for which there is
significant demand, but we have met
with negative resistance from the local
planning department. Despite this, we
are confident that our unique appeal,
and our desire to keep improving our
site, should stand us in good stead
going forward.
As we have
now
established
ourselves as
one of the
prime tourist
attractions in
our area, we
will be able to
open from
April to
November
Meconopsis (Himalayan
blue poppy)
Contemplation circle
37ADIPS |
LEISURE & TOURISM
Robert Kluth, Chairman of the
Amusement Device Safety Council
Rudolf Barth’s Munich Looping roller coaster alongside
and the Mellors organisation’s North Pole Star Flyer –
Hyde Park Winter Wonderland, December 2019
Just like vehicles, factories and restaurants, amusement
devices need regular inspections. Ferris wheels, carousels,
log flumes and everything in between all need an accredited,
industry-standard service to ensure everything is running as
it should be. The Amusement Device Inspection Procedures
Scheme, or ADIPS for short, is the commercial arm of the
Amusement Device Safety Council. Their job, General Manager
Jon Ruddock tells
The Parliamentary Review
, is to provide this
inspection service to ride owners, operators and manufacturers
alike, ensuring there is no compromise on users’ safety.
We are a not-for-profit company that provides engineering assurance to the
general public, ensuring that amusement rides used by them and their children are
safe to use.
We are the only HSE-approved scheme in the UK which covers every type of
amusement device ranging from roller coasters to bouncy castles and anything in
between. We were founded in 2003 and answer to the ADSC, who are comprised
of the nine UK industry leaders from ride owners to manufacturers and engineers,
whose sole purpose is to raise industry safety standards. Much like your car, all
amusement devices need a MOT, and ADIPS runs the industry-recognised scheme
to provide the equivalent service for amusement devices.
Fairground equipment falls under the Provision and Use of Work Equipment
Regulations 1998, and as such needs to be regularly inspected by an expert. ADIPS
is unique in approving a qualified engineer to perform such assessments.
FACTS ABOUT
ADIPS
»Chairman: Robert Kluth
»General Manager: JonRuddock
»Founded in 2003
»Based in Sunderland
»Services: Amusement device
inspection
»No. of employees: 3
»ADIPS has more than 16,000
amusement devices in its
database
ADIPS
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | ADIPS
If an amusement device is not
registered and inspected by an ADIPS
inspector, it is questionable whether
the amusement device should be used
by the general public at all.
Challenges
Our biggest challenge is the lack of
public awareness for our brand, and
consequently it is not widely known
that every device that is in a public
place ought to be inspected.
Whether that is a bouncy castle in a
pub car park, a village fete or even
your child’s birthday party in your back
garden, they all fall under the same
regulation as they are being operated
as work equipment for public use. Our
sole aim is to improve public safety, and
every penny we earn goes back into the
industry to improve safety standards.
Due to this, our turnover is low and we
do not currently have the budget to
finance a huge marketingcampaign.
In 2019 we have requested that
member associations use their existing
communication routes to advertise the
fact that they operate an ADIPS safe
site – this means you should expect
to see our name at every amusement
park, pier and fairground in the UK.
Social media
We are also increasing our social
media footprint and have teamed up
with a local marketing company called
dodio – the Do Studio. We believe
it is important to get into the public
psyche, and for them not to assume
the ride they are getting into is safe
but instead to ask the operator if they
are ADIPS registered.
In conjunction with our brand
awareness is our digital strategy as
we look to transform the inspection
side of the industry by using a tailored
platform that can be accessed by the
HSE, ride owners, inspection bodies,
event organisers and members of the
public. Your own role in the industry
would determine the level of access
you are granted.
This begins with a basic device check
by a member of the public, to ensure
Above: Overview of part
of the twin Epsom Derby
Fairs
Right: ADIPS team
members
Below: Overview from
Ewald Schneider’s
85-metre Hangover Tower
Much like
your car, all
amusement
devices need a
MOT, and
ADIPS runs
the industry-
recognised
scheme to
provide the
equivalent
service for
amusement
devices
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | ADIPS
If an amusement device is not
registered and inspected by an ADIPS
inspector, it is questionable whether
the amusement device should be used
by the general public at all.
Challenges
Our biggest challenge is the lack of
public awareness for our brand, and
consequently it is not widely known
that every device that is in a public
place ought to be inspected.
Whether that is a bouncy castle in a
pub car park, a village fete or even
your child’s birthday party in your back
garden, they all fall under the same
regulation as they are being operated
as work equipment for public use. Our
sole aim is to improve public safety, and
every penny we earn goes back into the
industry to improve safety standards.
Due to this, our turnover is low and we
do not currently have the budget to
finance a huge marketingcampaign.
In 2019 we have requested that
member associations use their existing
communication routes to advertise the
fact that they operate an ADIPS safe
site – this means you should expect
to see our name at every amusement
park, pier and fairground in the UK.
Social media
We are also increasing our social
media footprint and have teamed up
with a local marketing company called
dodio – the Do Studio. We believe
it is important to get into the public
psyche, and for them not to assume
the ride they are getting into is safe
but instead to ask the operator if they
are ADIPS registered.
In conjunction with our brand
awareness is our digital strategy as
we look to transform the inspection
side of the industry by using a tailored
platform that can be accessed by the
HSE, ride owners, inspection bodies,
event organisers and members of the
public. Your own role in the industry
would determine the level of access
you are granted.
This begins with a basic device check
by a member of the public, to ensure
Above: Overview of part
of the twin Epsom Derby
Fairs
Right: ADIPS team
members
Below: Overview from
Ewald Schneider’s
85-metre Hangover Tower
Much like
your car, all
amusement
devices need a
MOT, and
ADIPS runs
the industry-
recognised
scheme to
provide the
equivalent
service for
amusement
devices
39ADIPS |
LEISURE & TOURISM
that the device is up to date with
its annual inspection. We also want
the device owner to have access
to their own data, in addition to
keeping on top of inspection reports
and flagging any defects which may
have been picked up during their
annualinspection.
Some are resistant to these changes,
and it has at times been challenging to
get some of the inspection companies
on board. We will persevere with this
digital transformation as the results will
undoubtedly improve the safety we are
attempting to preserve for all that use
amusement devices.
The future
The future is exciting for us, and we
are especially enthused about our
goal of championing industry safety.
We are looking to extend our reach
into non-traditional areas that may
still be defined as amusement parks.
These include high-ropes courses, park
play areas and water parks to name
but a few. We are also in developed
talks with a training provider to run
what we believe will be the world’s
first training course for inspecting
fairground equipment.
The global demand for an ADIPS
inspector is relatively high in the UK,
which is unique in having a scheme
such as the one we run. We are seen
as being world industry leaders and we
would like to capitalise on this in the
future by marketing a training course
that is ADIPS endorsed. We would
then put these funds back into the UK
industry to continue improving safety.
The next time you go to a funfair,
theme park, birthday party or an
organised event where there is any
type of amusement device being used,
from a bouncy castle through to a
Ferris wheel, ask whether the device
has been tested. If the operator is
doing things correctly then they should
have no issue in answering that they
are part of the ADIPS scheme, and you
can take confidence that you and your
loved ones are safe.
Our biggest
challenge is the
lack of public
awareness for
our brand, and
consequently it
is not widely
known that
every device
that is in a
public place
ought to be
inspected
The Wicker Man at
Alton Towers

www.adips.co.uk

This article was sponsored by ADIPS. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development