3AFFINITY FINANCIAL ADVISORS |
BEST PRACTICE REPRESENTATIVE
comprising the FCA and FOS, as well as
professional indemnity and independent
financial advisors. This panel could give
direction and help maintain a balance
between the growing demands placed
by regulatory requirements and the cost
implications for the various aspects of
the industry.
Starting young
A particular concern of ours is the lack
of understanding of even the basics of
finance among many young people.
It is essential nowadays for people to
take responsibility for their own financial
concerns. Hiding behind a lack of
knowledge is simply not an option.
This means introducing children to the
fundamentals in their formative years. All
too soon they will need to understand
about ISAs, pensions and the importance
of life cover, critical illness or income
protection. I find many don’t even know
how to open a bank account or what
a cheque is. A simple understanding of
how to protect cards and PIN numbers,
for example, is essential in these days of
increasing cyber and financial crime.
We have a strong historical connection
to the education sector. Some of our
longest-standing clients come from
this industry, such as Eton College, the
Royal Masonic School and University
College. I went so far as to speak to
a headteacher, offering to give some
free introductory talks to the pupils.
My offer was politely declined for a
very disappointing reason: it was felt it
would be inappropriate for an unknown
man to visiting and talk to the children.
Public perceptions
Like many in our profession, we pride
ourselves on inspiring trust in our clients
through always having their best interests
at heart. Unfortunately, this is an aspect
of the industry generally not reflected in
the media. Many people opt to manage
their own personal finances because
of the fear of falling foul of immoral
business practices. It would be useful if
the media could be encouraged to realise
that a generalised negative approach to
the IFA community is unhelpful.
Our members have been in the industry
for over 35 years, during which time
we have seen many changes, but what
hasn’t changed is people. The days of
“the man from the Pru” – for many older
clients their first introduction to financial
consultants – are long gone. But people
still require the same reassurance of
common sense and honest advice which
leads to the all-important element of trust.
Looking forward
Nevertheless, we do feel that there
is much to be positive about. For
example, we would welcome a move to
encourage more women to enter what
has historically been a male-dominated
profession. This could help to address
the issue of trust, as research shows
that people are often more ready to
place their trust in a female advisor.
We are also keen to embrace progress
in technology to help us provide the
best possible service to our clients. We
recently had an overhaul of our client
software system, through the installation
of Intelliflo Intelligent Office. Once
through the set-up phase, it became
clear that such developments in IT offer
exciting prospects. While we will always
believe in the value of face-to-face
communication with our clients, we
look forward to harnessing this with the
latest technological advances so we can
offer our clients the best of both worlds.
Regarding our proposal for a panel, we
feel it could be more beneficial for the
industry to adopt a cohesive approach
to change, rather than individual
factions making amendments which
others have to follow.
In the current climate of uncertainty, it
would be unrealistic not to anticipate
some challenging times ahead. It is
important to recognise challenges not as
obstacles, but as opportunities for change
and growth. One thing that we would
never change, however, is our unfailing
commitment to quality, honesty and
integrity. Qualifications and procedure
are necessary; but what is important,
too, is for people to know that you care.
One of our team
meetings
Like many in
our
profession, we
pride ourselves
on inspiring
trust in our
clients
through
always having
their best
interests at
heart
“
“
Rt Hon The Lord David Blunkett
Rt Hon The Lord Eric Pickles
