Ascroft Medical

A Message from Lord Pickles and Lord Blunkett, followed by Ascroft Medical's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Ascroft Medical is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

en.ascroftmedical.co.uk/

37ASCROFT MEDICAL |
BEST PRACTICE REPRESENTATIVE 2019
DirectorsMr Krzysztof Zemlik
andDr Piotr Kieruzel
Dental microscope
Ascroft Medical is a fast-growing private medical clinic
with an ever-expanding remit. The company was
established in 2015 as a dental practice catering for the
Polish community in Oldham. Since then, it has diversified into
multiple areas. In addition to serving the wider community,
the clinic now also provides general medicine services,
as well as minor surgical procedures and maternity and
midwifery services. Behind this success are the company’s two
directors, Mr Krzysztof Zemlik and Dr Piotr Kieruzel, who tell
TheParliamentary Review
about the clinic’s expansion.
Filling the gap
We began our services when we realised that there were too many Polish people in
the UK who did not have dental treatment that catered for them. This was the gap
in the market that we sought to fill. The area in which we started, and in which we
are still positioned, was a good catchment area in terms of business. After realising
how well we could perform these services, we decided to scale up into the English
community and even expand our offering.
Step by step, we added expert after expert, and we are now able to treat an
enormous range of issues, from dermatological problems to issues relating to
endocrinology. We have many specialisms under our umbrella of services. A more
exhaustive list of the services we provide is as follows.
FACTS ABOUT
ASCROFT MEDICAL
»Directors:Mr Krzysztof Zemlik
andDr Piotr Kieruzel
»Established inApril 2015
»Based inOldham, Lancashire
»Services: General and specialist
dentistry, general medicine,
minor surgical procedures,
maternity and midwifery
services, aesthetic medicine,
3D/4D ultrasound scan
diagnostics and screening
»2D/3D dental radiology
»No. of staff: 25
Ascroft Medical
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | ASCROFT MEDICAL
General and specialist dentistry:
»Orthodontic
»Endodontic
»Cosmetic
»Oral surgery
»2D/3D dental radiology
General medicine:
»Minor surgical procedures
»Maternity and midwifery services
»3D/4D ultrasound scan diagnostics
and screening
A formalised approach to
excellence
We’ve also started to provide aesthetic
medicine such as botox, fillers, PDO
threads and PRP. All of the equipment
we use in these areas is brand new
and state of the art and, in the case of
imagery, uses the latest technology,
which is not yet widely available in
the United Kingdom. Furthermore, we
have a network of highly competent
specialists, some of whom are linked to
universities. Indeed, Ascroft Medical as
a whole is a research-driven institution
– a fact of which we arevery proud.
We monitor closely NHS practice trends
on policies and procedures to ensure
that our patients, who continue or are
referred to NHS specialists, experience
a consistent standard of safe and
effective medical care.
Our growth is not just mirrored in the
list shown above. It’s also apparent
in the fact that we have roughly 200
new patients coming on board every
month. Currently, we have 7,000
patients who utilise our services.
This rapid growth does not come at
the expense of our ability to refine
and improve our existing services.
At the governance level, we’ve
introduced a monthly business and
clinical dashboard for review, which
allows us to see precisely where
things are going well and where we
could do with improvement. This
is a transparent management tool
shared and discussed with all staff and
following the inspection areas used
by our regulator, the Care Quality
Commission to ensure the quality and
safety of our services. There’s a specific
methodology behind this, which,
on the business side, reveals metrics
relating to satisfaction, policies and
procedures; while, on the medical side,
we can trace our performance in the
domains of infection control, medical
notes and medicine management,
among otherthings.
Despite this stratospheric ascent, we
are not without some considerable
challenges. In our view, courses that
are suitable for someone working at
Ascroft Medical are lacking in either
availability or flexibility. The extent to
which skills in this area are lacking is
Core to our ethos
is outreach; that
is, teaching
people about
medicine and
health. Indeed,
this is one of our
most distinctive
features and is
just one reason
among many
why we are
trusted
»EXTRA FACTS
»Affordable private
medical care with zero
per cent finance available
»Multidisciplinary medical
appointments within the
sameday
»Strong corporate social
responsibility, with
free healthcare advice
events provided for the
community
39ASCROFT MEDICAL |
BEST PRACTICE REPRESENTATIVE 2019
reflected in the fact that we have been
unable to fill our two nursing vacancies
for an unusually long time. The remedy
for this is, we think, regulatory in
nature: the courses ought to have
injected into them far more medical
content than is currently the case.
Getting things right in this area is non-
negotiable as far as we areconcerned.
Further expansion
Difficult though these challenges
are, we are facing the future with
a great deal of verve and optimism.
These are not empty hopes, either;
just recently, we acquired a building
from Oldham council and are currently
undergoing the licensing stages of
this renovation. This building will
host yet another Ascroft Medical
site, offering not just more services,
but more advanced services too. Our
growth rate is such that we have to
commit to such a project. Part of this
move forward will entail the purchase
of more state-of-the-art equipment,
including equipment for gynaecology
and dentistry. At the time of writing
this, we are scheduled to have this
new centre open in the middle of
2019. This is a major juncture for our
business, and testifies to the success of
our model.
This growth will not come at the
cost of our integration with the
community, however. Core to our
ethos is outreach – that is, teaching
people about medicine and health. We
go out and host events, rather than
waiting for people to happen upon
this all-important information. Indeed,
this is one of our most distinctive
features and is just one reason among
many why we are trusted – not just
by the Polish community, but by
everyone. Remaining tethered to this
communitarian aspect of our business,
in addition to growth of our provision,
will ensure good times to come for
Ascroft Medical.
Dr Dorota Cybulska2D/3D radiology scanner
Ascroft Medical team

en.ascroftmedical.co.uk/

This article was sponsored by Ascroft Medical. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy