BetterYou

A Message from Lord Pickles and Lord Blunkett, followed by BetterYou's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from BetterYou is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.betteryou.com

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
42 | BETTERYOU
Founder and Managing Director
AndrewThomas
Innovative pill-free
supplementation
Barnsley’s BetterYou provides an effective alternative to
the traditional tablet and capsule intake methods for
nutritional supplements. Founder and Managing Director
Andrew Thomas says that BetterYou was the first company
in the world to provide topically-applied magnesium and
nutritional oral sprays, and that since 2007 the company has
been pioneering product development in this market. With
partnerships including universities in Cardiff, Ulster and Sheffield
as well as a variety of NHS trusts across the country, Andrew
says BetterYou products “stand alone in the marketplace thanks
to their unique levels of quality and effectiveness”.
We are market-leading experts in the development of nutritional supplements that
offer people an effective alternative to traditional tablets and capsules. A growing
number of people struggle to swallow tablets and more do not receive their full
benefit due to digestive issues such as Crohn’s disease, coeliac and colitis. We
provide an alternative way to absorb nutrients through spraying them onto the
inner cheek or massaging them into the skin, rather than relying on the digestive
system. This is not only scientifically possible but also practical and convenient.
Reduce, reuse, recycle
Although based in Barnsley, South Yorkshire, our absorption research has been
undertaken since 2009 by Dr Charles Heard and his team at Cardiff University’s
pharmacy and pharmacology department.
FACTS ABOUT
BETTERYOU
»Founder and Managing
Director: AndrewThomas
»Founded in 2007
»Located in Barnsley
»Services: Development of
nutritional supplements
»No. of employees: 42
BetterYou
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
42 | BETTERYOU
Founder and Managing Director
AndrewThomas
Innovative pill-free
supplementation
Barnsley’s BetterYou provides an effective alternative to
the traditional tablet and capsule intake methods for
nutritional supplements. Founder and Managing Director
Andrew Thomas says that BetterYou was the first company
in the world to provide topically-applied magnesium and
nutritional oral sprays, and that since 2007 the company has
been pioneering product development in this market. With
partnerships including universities in Cardiff, Ulster and Sheffield
as well as a variety of NHS trusts across the country, Andrew
says BetterYou products “stand alone in the marketplace thanks
to their unique levels of quality and effectiveness”.
We are market-leading experts in the development of nutritional supplements that
offer people an effective alternative to traditional tablets and capsules. A growing
number of people struggle to swallow tablets and more do not receive their full
benefit due to digestive issues such as Crohn’s disease, coeliac and colitis. We
provide an alternative way to absorb nutrients through spraying them onto the
inner cheek or massaging them into the skin, rather than relying on the digestive
system. This is not only scientifically possible but also practical and convenient.
Reduce, reuse, recycle
Although based in Barnsley, South Yorkshire, our absorption research has been
undertaken since 2009 by Dr Charles Heard and his team at Cardiff University’s
pharmacy and pharmacology department.
FACTS ABOUT
BETTERYOU
»Founder and Managing
Director: AndrewThomas
»Founded in 2007
»Located in Barnsley
»Services: Development of
nutritional supplements
»No. of employees: 42
BetterYou
43BETTERYOU |
HEALTH & SOCIAL WORK
Strong research associations and funding
also exist with the University of Sheffield
and St Mark’s Hospital,London.
Due to the nature of containing,
transporting and delivering a liquid,
plastic is the most effective medium.
Sir David Attenborough’s Blue Planet
ignited an already growing desire
within our customers for greater brand
responsibility for the environment.
Given that we are a pioneering
manufacturer of nutritional supplements,
our consumers expect us to take a
leading position on environmental
packaging. We have done so but have
found disjointed local authority policy
on recycling a major obstruction to
consumer participation. Despite this, we
believe BetterYou is the first company in
the world to utilise both recycled ocean-
recovered and consumer kerbside
recovered plastic packaging for an
entire commercial product range.
While plastic has become fundamental
to our modern existence, it is not the
true villain. Plastic is light, stable, can
be medically cleaned and is durable.
The problem is more one of attitude
and is our mistaken belief that plastic
packaging has no further value once
we have consumed it. Recycling plastic
dramatically extends its lifespan.
We do not believe that glass is a realistic
alternative despite its excellent recycling
credentials. Its high production,
recycling and distribution costs give it a
higher carbon footprint than plastic.
While plastic has become fundamental
in our society, the negative impact of
single-use plastic on the environment
is twofold. Firstly, plastic, specifically
polyethylene, is made from ethanol.
Fossil fuels are traditionally used as
a base and are a major source of
carbon dioxide. Secondly, a deplorably
low level of plastic recycling has
contributed to a high level of plastic
waste contaminating our countryside,
rivers and seas.
The brand’s role
For a brand to create plastic packaging
that has as little negative impact on the
environment as possible, the source
of plastic must have a reduced carbon
dioxide footprint and customers must be
encouraged to recycle it, contributing
to a circular packaginglifecycle.
BetterYou’s solution has been to produce
packaging that is 100 per cent recyclable
and now comes from only two sources.
With over 12 million tons of plastic
entering our rivers and oceans each
year, we chose this as one source
for our packaging. The collection
and recycling of ocean and shoreline
waste plastic has until recently been
the domain of passionate and selfless
groups and a few pioneering but
small-scale companies. However, this is
now a commercial reality and there are
a number of companies working on it.
A further technical difficulty was to
make a product from recycled ocean
waste that appears white. Working
with a tremendous team in Denmark
we managed to combine 70 per cent
ocean waste with 30 per cent recycled
British kerbside plastic to produce a
stable, food-grade white plastic.
If plastic is to have a clean future as
a virgin source, it must be produced
with a reduced carbon dioxide
output. By using sugar cane as a
Local fishing
communities are paid to
collect and sort plastic
for recycling
We believe
BetterYou is the
first company in
the world to
utilise both
recycled ocean-
recovered and
consumer
kerbside
recovered plastic
packaging for
anentire
commercial
product range
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
44 | BETTERYOU
Review of
Parliament
Thousands gathered
in Parliament Square
to celebrate the UK’s
departure from the EU
“We’re out”
“The British people have spoken,” said the
affable BBC anchorman, David Dimbleby,
“and the answer is: we’reout.”
This was just after 5am on the morning
of Friday, June 24, 2016.
In the end, it took three years, seven
months, seven days and eighteen hours.
It took three prime ministers. Two general
elections. It took, shock-of-shocks,
two
hosts of the BBC’s Question Time. Yes,
dear old Dimbleby himself, who had
chaired that veritable feast of Thursday-
night verbal flagellation since 1994, left
the hotseat a full year before Britain finally
left the European Union. But it did happen.
At 11pm on January 31, 2020, Britain
ceased to be an EU country. The EU was
now comprised of 27 member states rather
than 28. And although, with a transition
period in place, little else of substance
had changed, there was no doubting the
historic significance of the moment.
Addressing the nation from Downing
Street, the prime minister spoke of the
dawn of a new era and the potential for
meaningful and far reaching change:
“This is not an end but a beginning. This
is the moment the dawn breaks and
the curtain goes up on a new act in our
great nationaldrama.”
He spoke about the opportunities
this moment would provide, such as
controlling immigration, creating free
ports, “liberating” our fishing industry,
doing free trade deals or “simply making
our rules and laws for the benefit of the
people of this country.”
A cricket ball’s throw away in Parliament
Square, thousands gathered for a Brexit
party, fronted by The Brexit Party. This
nascent political grouping, not yet a
year old, appeared pretty pleased with
themselves as they swayed and crooned
with the crowd. In winning May’s
European elections, they had precipitated
Theresa May’s departure, ensured her
successor was a paid-up Leave supporter,
and had helped make Brexit a reality.
In a statement, MrsMay declared that
“after more than three years, we can
finally say we have delivered on the
result of the 2016 referendum and have
kept faith with the Britishpeople.”
Outgoing Labour leader Jeremy Corbyn
said: “Britain’s place in the world will
change. The question is what direction
we now take. Wecan build a truly
internationalist, diverse and outward-
looking Britain. Or we can turn inwards,
and trade our principles, rights and
standards to secure hastily arranged,
one-sided, race-to-the-bottom trade
deals with Donald Trump and others.”
Speaking for the EU, Michel Barnier
expressed his sadness, while Donald Tusk
said: “My dear British friends. We were, we
are, and we will always be a community.
And no Brexit will ever change that.”
And so with a mix of jubilation,
apprehension and sadness, the words
spoken by David Dimbleby in the early
hours of June 24, 2016 were now a
reality. We were out.
source of ethanol, carbon dioxide
can be absorbed by the plant during
its growth which offsets the carbon
dioxide released in production and
distribution. This process is endorsed
by The Carbon Trust and the two-year
growth period ensures this process
is carbon negative; half of our plastic
packaging utilises this source.
Encouraging consumers to
recycle
Our new packaging has clear
instructions as to how to recycle, and
the BetterYou website reinforces this.
However, customers complain that
there is a wide discrepancy between
the types of plastics local authorities
will accept. In addition, consumers
have a lack of faith that authorities
will recycle the plastic at all with
reports that up to 80 per cent of our
household plastic recycling is directed
to landfill or sent abroad. Without the
consumer commitment to recycle, the
circular lifecycle breaks down and any
environmental benefit is lost.
We have spent a great deal of time
visiting recycling plants around the UK
learning their technical capabilities –
which are often far greater than our
local authorities will have us believe.
Selective contracts appear to be made
for financial benefit rather than for
the purpose of effective and broad-
based recycling. The technology exists
and UK companies are able to receive
ourwaste.
We believe there now needs to be a
government willingness to build and
enforce a singular national recycling
programme and to encourage local
authorities to offer contracts to
multiple recycling centres covering
the entire breadth of plastic forms. To
accompany this, there must also be the
necessary public education.
We believe that our understanding
of the future is very much shaped
by our work in the past. Through
collaborating with major initiatives,
such as going palm oil derivative free,
we appreciate the extent of ongoing
challenges. I would like to see an
alignment in the way in which the
local authority treats plastic recycling,
and I believe that no matter how hard
we work, this will continue to serve as
an obstacle to our ability to operate.
Through creating a cyclical process, we
can get the message across concerning
the importance of protecting
ourplanet.
For a brand to
create plastic
packaging
that has a
minimal
impact on the
environment,
the source of
plastic must
have a
reduced
carbon dioxide
footprint and
customers
must be
encouraged to
recycle it
Consumers want
to recycle but local
authorities must make
this easier

www.betteryou.com

This article was sponsored by BetterYou. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development