
BEST PRACTICE REPRESENTATIVE 2019
THE PARLIAMENTARY REVIEW
Highlighting best practice
30 | BIRDBROOK
Managing Director CharlesAllen
Birdbrook’s rosettes can be
found in a wide range of events
Birdbrook manufacture and supply rosettes, delivering
their products both to the UK and across the globe. Their
rosettes are manufactured at their Lincolnshire-based
facility, which has just recently received funding from the EU
under the European Agricultural Fund for Rural Development’s
LEADER programme, as well as the European Regional
Development Fund’s Grants4Growth scheme. Behind the
success of the operation is a strong knowledge of the industry
and close and collaborative relationships with customers.
They’ve established a strong presence in animal shows, and they
have even made a number of television appearances. Managing
Director Charles Allen offers a further insight into the company,
its history and where it’s headed.
From our Lincoln-based factory, we manufacture and supply customised, high-
quality rosettes for a wide range of sectors, including the canine, equine,
agricultural, and political and election sectors in the UK and around the world. Over
the past four decades, we have supplied our top-quality woven-edged polyester
ribbons to household-name brands. Our presence in the dog show business is
particularly strong, not least given our usage in Crufts dog shows – however,
we’re well known in the equine sector too. Although it’s hard to be certain, there
is good reason to believe we are among the largest suppliers of our kind in the
FACTS ABOUT
BIRDBROOK
»Managing Director:
CharlesAllen
»Established in 1973
»Based in Lincoln
»Services: Manufacture and
supply of rosettes
»No. of employees: 9
»A family-run business
»www.rosettes.com
Birdbrook
31BIRDBROOK |
canine world. Among other places, our
rosettes can be found at the following
kinds ofevents:
»The FCI Centenary Show
»World dog shows
»European dog shows
»Charity dog shows
»Breed championship dog shows
»Breed open dog shows
»Agility dog shows
»Obedience dog shows
»Horse shows
»Agricultural shows
»Cage and aviary bird shows
»Cat shows
As an incomplete list, this gives just
a brief glimpse of the wide range of
places in which our rosettes can be
found. In fact, they have featured
in thousands of shows and events
throughout the world – they can even
be found in a number of films and
TV broadcasts, such as
Best in Show
(2000),
Home on the Range
(2004),
The Iron Lady
(2012) and
Bert and
Dickie
(2012), as well as in general and
local elections.
Close relationships, both
within and outside the
company
The story of the company begins in
1972, when my family and I bought
a flat-coated retriever, who went on
to feature in shows. We realised that
as far as rosettes were concerned,
there was a considerable gap in the
market. We started off small, but
slowly and over time gained more and
more clients. Today, we have nine
staff, including myself and my wife
and daughters. As a team, we work
together closely and happily, which we
regard as an important component of
our success.
Our broader mission is to win
the confidence, trust and respect
of clients. This is not just empty
marketing talk; Igenuinely go out of
my way to ensure customers feel that
they’re valued and that their needs
and wants are listened to. Often, this
means travelling abroad. Indeed, many
of our clients are based on the other
side of the globe, so it’s not unusual
for me to fly out to somewhere
like Egypt or India (to give just two
examples). Clients’ satisfaction comes
first, and from that, everything else
follows. Our dedicated and highly
experienced team can be relied upon
to deliver the best-possible service,
the highest-possible quality and the
greatest-possible value.
This close and collaborative customer
service is a distinctive feature of our
company – we’re one of the few that
go out of their way in this manner.
Not only does the customer appreciate
this, but it also wins us loyalty and
thereby ensures repeat custom for the
longterm.
In addition to our fantastic team,
we also have a purpose-built rosette
factory equipped with state-of-the-art
equipment and machinery, including
Delivering for customers
all over the world
We also have
a purpose-built
rosette factory
equipped with
state-of-the-
art equipment
and machinery
“
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