Blue Light Dental and Aesthetic Clinic

A Message from Lord Pickles and Lord Blunkett, followed by Blue Light Dental and Aesthetic Clinic's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Blue Light Dental and Aesthetic Clinic is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett, MP
Pickles signature Rt Hon The Lord Eric Pickles, MP

www.bluelightdentalclinic.co.uk/

1BLUE LIGHT DENTAL AND AESTHETIC CLINIC |
BEST PRACTICE REPRESENTATIVE 2020
Director Monika Czachor
Dreaming big
Monika Czachor tells
The Parliamentary Review
that
passion, determination and a stroke of luck were
all integral when it came to establishing the north
London-based Blue Light Dental and Aesthetic Clinic. Monika
loved her job as a dentist and felt she had something extra that
she could offer to her patients. With a broad range of skills and
more than 12 years’ experience in the sector at the time, she
took the plunge and gave north London a new kind of dental
surgery – one that offered everything from orthodontics and
teeth whitening to non-surgical facelifts.
I loved my job as a dentist and I was convinced I had something special to offer to
my patients. I had studied extensively and had developed a variety of skills; at the
time of establishing the clinic, I had more than 12 years of experience, and enjoyed
a great rapport with all of my patients. To continue this personal development, I
was concentrating on shaping my vision. I wanted to create a clinic open for all. It
was meant to be inclusive with broad services under one roof. I did not price myself
highest but I also did not compete for the cheapest services. I wanted to build a
practice where solid dental skills, knowledge and compasion was provided for a
resonable fee. Patients soon started to appreciate this.
An uncertain beginning
In early 2009, I saw an opportunity to open a new dental practice. These were
uncertain years with the stock market crashing, plummeting between 20 per
cent and 50 per cent in different sectors, and the government dealing with the
FACTS ABOUT
BLUE LIGHT DENTAL AND
AESTHETIC CLINIC
»Director: Monika Czachor
»Established in 2010
»Based in north London
»Services: General dentistry
alongside facial cosmetics
»No. of employees: 2
Blue Light Dental and
Aesthetic Clinic
THE PARLIAMENTARY REVIEW
Highlighting best practice
2| BLUE LIGHT DENTAL AND AESTHETIC CLINIC
financial crisis, introducing lots of cuts,
reductions and increasing taxes. There
was a general panic among both the
public and my colleagues.
I was strongly discouraged from
starting a business; I was advised to
wait. Many banks rejected my proposal
for this new venture and I was seen as
a high risk due to lack of experience
in running a business as well as not
having a big enough deposit to invest
in it.
Looking back, though, it was also an
excellent time to negotiate. Despite the
climate and advice, I decided to buy a
non-operating dental clinic in London.
In 2009, I negotiated a heavy price
drop and secured the deal for 25 per
cent of its asking price. I only needed
£46,000 to pay for the clinic and to
carry out a small refurbishment. The
clinic was fitted with used equipment
and had zero patients. After running
some tests, it was clear that some
needed to be replaced immediately.
We replaced this outdated equipment
with high-tech and brand-new
technology over the next two to three
years.
In July 2019, the clinic was valued
at £500,000, as we saw 12 per cent
growth in 2018/19. From the very
beginning, the practice was growing
by between five and nine per cent year
on year.
Achieving stability
I have built a strong patient base from
zero to over 5,000 today, supported by
our strong internet presence, fantastic
reviews and multiple “fun-clubs”
on Facebook and other social media
platforms. The majority of our patients
now result from recommendations and
online reviews.
I have one clinical room with a dental
chair and one room for facial aesthetics
and laser treatments. We provide most
general dentistry services including
short-term orthodontics, implants,
teeth whitening and facial aesthetics,
which have been complemented with
non-surgical face lifts and anti-wrinkle
injections. This is supported by Clear
Lift technology and a plethora of
treatments using the Harmony XL Pro
platform from ABC Lasers.
Welcoming and cosy
waiting area
I secured the
deal for 25
per cent of its
asking price
3BLUE LIGHT DENTAL AND AESTHETIC CLINIC |
BEST PRACTICE REPRESENTATIVE 2020
Continuing our expansion
The clinic gradually became
overbooked and one dental chair
was insufficient to accommodate this
demand. Growth and expansion of
the business was necessary. After a
number of failed attempts, ideas and
lots of money paid for deals that fell
through, I finally secured a commercial
premises to which the clinic will be
relocating this year to Islington. We
will expand into three clinical rooms,
including two with dental chairs and
one for facial and cosmetic treatments.
The high street location will give us
fantastic exposure and a boost to the
business’sstrength.
It took a lot of hard work to achieve
this success: I have been working
12 hours a day, six days a week for
most of those years and I hardly took
any holidays. Over that time, I was
able to learn and turn my hardships
intoopportunities.
The biggest struggle was, and still
is, building a team of reliable and
committed people to work with.
The challenge of sourcing the right
employees was significant. I found
staff to be demotivated, defensive and
doing the minimum possible. I had to
deal with a lack of commitment and
enthusiasm as well as unreliability
andunprofessionalism.
Investing and training people was
the most challenging task. Employees
didn’t seem to see the future in a
small clinic like mine, which was a
shame. However, I hope that the
growth and expansion of the practice
will attract enthusiastic and motivated
professionals who will contribute to
the success of the clinic.
During the running of the dental
business, I faced lots of new
challenges. I had to learn about
business, finance and people
management as well as leadership.
Over the years, I had to build up
a solid network of professionals,
including financial advisers,
bankers, lawyers and accountants.
All of them were supportive and
knowledgeable and helped to sustain
our growth. I developed a sixth sense
for meaningful advice and a non-
judgmentalapproach.
I am very proud of the success of
our clinic and the determination and
perseverance that was necessary to get
here. This clear vision will be applied
going forward and I am confident that
we will be able to flourish long into
thefuture.
Expansion of
the practice
will attract
enthusiastic
and motivated
professionals
High-tech equipment

www.bluelightdentalclinic.co.uk/

This article was sponsored by Blue Light Dental and Aesthetic Clinic. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development