Broadway Dental Boutique

A Message from Lord Pickles and Lord Blunkett, followed by Broadway Dental Boutique's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Broadway Dental Boutique is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.thecrawleydentist.co.uk

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | BROADWAY DENTAL BOUTIQUE
Practice Owner Dr Amarjit Sohal
Don’t work for recognition, but
do work worthy of recognition”
– H. Jackson Brown, Jr.
Practice Owner Dr Amarjit Sohal tells
The Parliamentary
Review
that he and the team at Broadway Dental Boutique
help patients to “discover the beauty of their smile”.
Amarjit explains that the multi-award-winning dental boutique
provides “elite dentistry” leveraged with “first-class care”,
delivered by a team of specialists, dentists, therapists and
experienced support staff. He discusses what sets Broadway
apart, and how his team continues to serve the needs of the
local community.
I was born in America, where my mother’s side of the family still live, and moved
to the UK at the age of six. Prior to becoming a dentist, I completed my degree in
biomedical science at King’s College London, which I attained at the age of 21. It
was at this time that I was first exposed to dentistry. I had always wanted to pursue
a career in science, and dentistry seemed the perfect path. I went to Prague to
complete a dental degree, which I finished in 2014. All dentistry students enter
vocational training after completing their degree, and this was where the hard
work truly began.
Gaining experience, developing expertise
I went door to door handing out my CV and eventually found a practice in Crawley. I
began as a receptionist, working for free, and made my way up through the practice,
gathering experience. I worked as a dental nurse before becoming a hygienist
and finally a dentist. I spent a year learning the system and gathering experience
in the clinical side of dentistry. I continued with my education and training, and in
FACTS ABOUT
BROADWAY DENTAL BOUTIQUE
»Practice Owner:
Dr Amarjit Sohal
»Established in 2012
»Based in Crawley
»Services: General and specialist
dentistry
»No. of employees: 15
Broadway Dental
Boutique
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | BROADWAY DENTAL BOUTIQUE
Practice Owner Dr Amarjit Sohal
Don’t work for recognition, but
do work worthy of recognition”
– H. Jackson Brown, Jr.
Practice Owner Dr Amarjit Sohal tells
The Parliamentary
Review
that he and the team at Broadway Dental Boutique
help patients to “discover the beauty of their smile”.
Amarjit explains that the multi-award-winning dental boutique
provides “elite dentistry” leveraged with “first-class care”,
delivered by a team of specialists, dentists, therapists and
experienced support staff. He discusses what sets Broadway
apart, and how his team continues to serve the needs of the
local community.
I was born in America, where my mother’s side of the family still live, and moved
to the UK at the age of six. Prior to becoming a dentist, I completed my degree in
biomedical science at King’s College London, which I attained at the age of 21. It
was at this time that I was first exposed to dentistry. I had always wanted to pursue
a career in science, and dentistry seemed the perfect path. I went to Prague to
complete a dental degree, which I finished in 2014. All dentistry students enter
vocational training after completing their degree, and this was where the hard
work truly began.
Gaining experience, developing expertise
I went door to door handing out my CV and eventually found a practice in Crawley. I
began as a receptionist, working for free, and made my way up through the practice,
gathering experience. I worked as a dental nurse before becoming a hygienist
and finally a dentist. I spent a year learning the system and gathering experience
in the clinical side of dentistry. I continued with my education and training, and in
FACTS ABOUT
BROADWAY DENTAL BOUTIQUE
»Practice Owner:
Dr Amarjit Sohal
»Established in 2012
»Based in Crawley
»Services: General and specialist
dentistry
»No. of employees: 15
Broadway Dental
Boutique
39BROADWAY DENTAL BOUTIQUE |
DENTISTRY
2016 an opportunity arose to buy the
practice. I grabbed the opportunity
with bothhands.
My experience working my way up
through the practice was invaluable,
and this is something I feel sets me
apart. I have performed all the roles
in a dental surgery, leading to a deep
understanding of all of my employees,
and have also been able to witness all
the areas of weakness and those that
require improvement. When I bought
the practice, I began to add my own
input and learnt from the mistakes I
had previously made and witnessed.
When I purchased the practice, we
had two surgeries, with one room
only being used by the hygienist. We
have since expanded, and I bought
both the first and second floor of the
building housing the practice. We
have also renovated the premises and
are now a fully running four-surgery
practice. Our expansion has been
supported by our exceptional, award-
winning team, which comprises both
general and specialist dentists. This
mix of skill sets means we never have
to refer a patient; we can deal with
everythingin-house.
Embracing technology and
supporting staff
Key to our business is our enthusiastic
adoption of technology. We have
invested in a range of on-site x-rays,
producing both 2D and 3D renderings.
We have also purchased cutting-edge
technology, including the iTero 5D
scanner, which is the only machine
that can scan teeth in real time and
detect decay through infrared. This
investment has allowed us to perform
a wide range of single-day dentistry,
producing crowns on the same day as
the initial appointment.
A key element of running a successful
practice is a concerted focus on staff.
Many practices fall into the trap of
focusing on numbers and data without
studying the key reason why customers
will return: the staff. I was once
guilty of this myself but have sought
to remedy it, and I now give my full
focus and effort to our team, striving
to create a comfortable and secure
environment for them. We work as
a team for a common goal, working
through our mistakes. If you focus on
staff, and they are free to focus on
patients and clients, then the numbers
and data will take care of themselves.
This focus on staff is supported
by training, and the key focus of
our training is the patient journey.
Our goal is to create an efficient,
comfortable and pain-free experience,
and we have taken a variety of steps
to achieve this. Firstly, we have
transformed our reception area, Embracing innovative
digital dentistry
technology
Many practices
fall into the trap
of focusing on
numbers and
data without
studying the key
reason why
customers will
return
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
40 | BROADWAY DENTAL BOUTIQUE
modelling it more on a hotel reception
than a clinical environment, to reduce
any anxiety our patients may have. We
have curated the patient experience
throughout their time with us, and the
use of technology means we can make
treatment seamless and pain free.
Adapting to a digital world
One of the main challenges we face,
and our sector faces, is recruitment. A
shortage of doctors is often discussed,
but not much attention is given to the
equal shortage of dentists and dental
nurses. In order to circumvent these
shortfalls, we survey a broad range
of candidates. Skills and experience
are not my number-one priority when
searching for recruits; it is their outlook
which is key. If they have the right
mindset, we can provide them with
fulltraining.
Another issue we face is attracting
new clients. Gone are the days when
the high street was vibrant and
people would come in from the street.
Now, convenience is key, and just as
shopping has become digital, so has
finding dentists. In order to adapt to
this, we are searching for new streams
and methods to attract new patients
and have targeted social media as a
key next step. In order to continue our
growth, we will embrace these digital
platforms, expanding our reach and
awareness among patients.
The future will likely see the influence
of technology grow. We feel we are
well prepared for this because of the
investments we have already made and
the convenience those investments
have provided for both our staff and
our patients. If staff and dentists
across the country can adapt to these
new systems, dentistry as a whole will
become far more efficient, and this
will result in a smoother experience for
every patient across the country.
If staff and
dentists across
the country
can adapt to
these new
systems,
dentistry as a
whole will
become far
more efficient
Clinical Lead and
Practice Partner Dr Rushi
Patel creating same-day
crowns

www.thecrawleydentist.co.uk

This article was sponsored by Broadway Dental Boutique. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development