
3CAFEOLOGY |
BEST PRACTICE REPRESENTATIVE
The out-of-home market
As we are an independently owned
business with little presence on the
high street, we possess advantages
over other, similar companies.
Supplying Virgin Atlantic, for example,
is something that we are very well
placed to do. We are happy for our
bigger competitors, such as Costa and
Starbucks, to battle for control of the
high street, as we want to focus on our
ethical standards and the quality of our
product. Many companies like ours have
been acquired by bigger companies,
Coca-Cola buying Costa for instance,
and this presents challenges. As part
of a much larger organisation, these
businesses are able to access far more
disposable income, whereas we have
to adopt a more targeted approach.
Brexit may well affect us, but, instead
of dwelling on the negatives, we are
searching for the positives. The major
issue we will face will be importing
our coffee. Although the source
is outside of Europe, it still usually
requires clearance in Germany or the
Netherlands; if this has to be repeated
again at Dover, it will significantly
slow down our process. Additionally,
our hot chocolate is manufactured in
Germany, so our supply chain is liable
to post-Brexit complications.
Continuing our growth
The university sector is very important
to us, and we are targeting this area
for further expansion. We already work
with a number of leading universities
throughout the country and feel that
this sector can be developed further,
as we want to share the journey and
ethics behind our coffees. Beyond
the commercial aspect, we are also
committed to showing the story of
our process to these students; when
Francisco comes to visit, they will have
the opportunity to meet the person
responsible for growing the coffee
they drink.
Momentum is with us, but we remain
grounded. It is not our desire to become
the biggest but simply to be the best.
Central to this is supporting our staff,
and the whole Cafeology family, and
we strive to be a very inclusive business.
We are looking to innovate and keep
our ideas fresh. If we achieve this, I
anticipate we will match our growth
this year. We believe our greatest asset
is our team and our producer partners
in the field: putting people first is our
absolute priority. Having achieved
ISO 9001:2015 accreditation, we are
confident that we can manage any size
of client. We have also started roasting
our own coffee, something we began
two and a half years ago. This has
completed the process, and we can
now tell the entire story of production
from farm to cup.
Momentum is
with us, but
we remain
grounded
“
“
A patio in El Salvador
showing the natural
drying process
Our brand new Eco-
Roastery in Sheffield