Cambridge Marketing College

A Message from Lord Pickles and Lord Blunkett, followed by Cambridge Marketing College's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Cambridge Marketing College is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.marketingcollege.com

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
50 | CITY COLLEGE PETERBOROUGH
and care sector by using a Sector Work
Academy co-designed with employers,
which has, in its first 18 months, seen
over 500 students access theacademy.
Specialist provision for young
people
A collaborative approach from all staffis
central to the programmes, delivering
learning to some of our vulnerable and
low-skilled young people, often with
multiple barriers to accessing education.
This is where developing the whole
person is critical to educational success.
Our wellbeing team supports over 200
young people a year with social and
emotional barriers to learning, including
learners with disabilities, autism, and
profound and multiple disabilities.
The past year saw us retain 97 per
cent of our learners on their learning
programmes and 100 per cent achieve
their vocational learning aims. English
outcomes were 89 per cent and
maths 91 per cent. Such impressive
educational outcomes were due to
wraparound support for learners
enabling them to achieve.
Hubs
At an annual cost of £1.6 million, the
Day Opportunities programme, as
highlighted in a recent independent
report, delivers cost avoidance of at
least £3 million a year to Peterborough
City Council and health services, and
as much as £16 million in welfare
benefits. City College offers Day
Opportunities Hubs on behalf of Adult
Social Care, giving adults with learning
difficulties and disabilities access to job
coaches, the opportunity to develop
skills that enhance their work and life
prospects, or the chance to work in
one of our supported enterprises, such
as the successful catering business of
Royce Rolls.
Celebration of Learning
The highlight of our year is our
“Celebration of Learning” event held
annually at Peterborough Cathedral.
This year, we were fortunate to
have Warwick Davis give up his time
to present over 300 certificates to
our students and the people we
support, each certificate testament
to their individual achievement and
uniquelyprecious.
In future, we hope to continue
to reflect the needs of our local
community and to maintain sufficient
agility to allow us to do so. Despite
the changes ahead, both locally and
nationally, we are confident in our
ability to perform.
The key to our
success has
been creating
an environment
and culture
that
encourages all
staff, especially
tutors and
support staff,
to have
ambitious and
bold plans for
each student
and the people
we support
Students celebrating
their achievements
51CAMBRIDGE MARKETING COLLEGE |
EDUCATION SERVICES
CEO Kiran Kapur
Tutor Richard Kendrick
teaching in Cambridge
Founded in 1991, Cambridge Marketing College works
with a variety of marketing and PR professionals from a
great many sectors. The college has grown to become a
leader within marketing and PR development, with more than
8,000 alumni and 1,400 students. CEO Kiran Kapur explains to
TheParliamentary Review
how the college, established by three
marketing and PR professionals, has developed its reputation to
cement its presence on the international stage.
We recognise that marketing and PR are two distinct but connected disciplines
and teach them as such. Our students are all working professionals and range in
age from 18 to their mid-fifties, with the majority of those in their early careers.
In nearly 30 years of operation we have worked with people in over 110 countries
and continue to pride ourselves on our capacity to teach internationally. Today, the
college’s reach extends far beyond its UK study centres, with teaching taking place
in Egypt, India and the UAE.
We are epic
I took my current position as CEO of Cambridge Marketing College three years
ago, replacing Charles Nixon, one of the founding fathers, and since then I
have strived to make our college epic: engaging, professional, innovative and
collaborative. Being engaging is woven through all that we do, ranging from our
teaching to our reputation. Our tutors are chosen for their warmth and ability
to encourage our students to be the very best they can be. The importance of
professionalism in our staff and students goes without saying. Innovation reminds
FACTS ABOUT
CAMBRIDGE MARKETING
COLLEGE
»CEO: Kiran Kapur
»Founded in 1991
»Located in Cambridge
»Services: Marketing and PR
training
»No. of employees: 9
»No. of teachers: 50
»9 brand ambassadors
Cambridge Marketing
College
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
52 | CAMBRIDGE MARKETING COLLEGE
us of the importance of creativity and
fun in our work, and collaboration
indicates our understanding that the
world is moving towards a far more
collaborative model of work.
As well as classroom teaching, my
predecessor pioneered distance
learning for our qualifications. We have
now developed this into an innovative
delivery of teaching apprenticeships
in marketing and PR based on mixed-
media online learning combined
with individual tutor support. This is
entirely unique in the marketplace
and something we are looking to
expandfurther.
The apprentice
A change in government legislation
has led to a wider understanding of
what constitutes an apprenticeship,
with a move from purely vocational
skills to a wide range of professional
occupations. Each apprenticeship
follows a standard – laying out
the required knowledge, skills and
behaviours. A range of management
apprenticeships has resulted from
this and we have seen a complete
change of landscape overall. We have
been quick to take the opportunity
to offer the new marketing and
PR apprenticeships, providing five
apprenticeship standards in our
first year. We believe that the new
apprenticeship standards will deliver
genuine benefits to the individual
and their employer as the practical
approach improves employable skills,
and we see engaged learners enjoying
new challenges.
Apprenticeships further allow for a
change in the style of learning we
offer, encouraging people to engage
in a more hands-on way. Through
developing knowledge, skills and
behaviour, we believe the education
we offer is far more holistic than the
institutions we compete with. Through
encouraging our students to become
creative and resilient, it is possible to
grow a rounded person, benefiting our
profession and society as a whole.
Paperwork problems
We have found that managing
apprenticeships is not without its
challenges. For a company used to
working in the private sector, the levels
of bureaucracy are a surprise. There is a
staggering volume of paperwork, and
the sheer number of acronyms used by
the government agencies we work with
has increased the demands on our staff.
In spite of the scheme’s creation with
the very best possible intentions, the
Tutor Nandan Sengupta
in Kolkata seminar 2019
We recognise
that marketing
and PR are
two distinct
but connected
disciplines and
teach them
assuch
Unique mixed media
learning
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
52 | CAMBRIDGE MARKETING COLLEGE
us of the importance of creativity and
fun in our work, and collaboration
indicates our understanding that the
world is moving towards a far more
collaborative model of work.
As well as classroom teaching, my
predecessor pioneered distance
learning for our qualifications. We have
now developed this into an innovative
delivery of teaching apprenticeships
in marketing and PR based on mixed-
media online learning combined
with individual tutor support. This is
entirely unique in the marketplace
and something we are looking to
expandfurther.
The apprentice
A change in government legislation
has led to a wider understanding of
what constitutes an apprenticeship,
with a move from purely vocational
skills to a wide range of professional
occupations. Each apprenticeship
follows a standard – laying out
the required knowledge, skills and
behaviours. A range of management
apprenticeships has resulted from
this and we have seen a complete
change of landscape overall. We have
been quick to take the opportunity
to offer the new marketing and
PR apprenticeships, providing five
apprenticeship standards in our
first year. We believe that the new
apprenticeship standards will deliver
genuine benefits to the individual
and their employer as the practical
approach improves employable skills,
and we see engaged learners enjoying
new challenges.
Apprenticeships further allow for a
change in the style of learning we
offer, encouraging people to engage
in a more hands-on way. Through
developing knowledge, skills and
behaviour, we believe the education
we offer is far more holistic than the
institutions we compete with. Through
encouraging our students to become
creative and resilient, it is possible to
grow a rounded person, benefiting our
profession and society as a whole.
Paperwork problems
We have found that managing
apprenticeships is not without its
challenges. For a company used to
working in the private sector, the levels
of bureaucracy are a surprise. There is a
staggering volume of paperwork, and
the sheer number of acronyms used by
the government agencies we work with
has increased the demands on our staff.
In spite of the scheme’s creation with
the very best possible intentions, the
Tutor Nandan Sengupta
in Kolkata seminar 2019
We recognise
that marketing
and PR are
two distinct
but connected
disciplines and
teach them
assuch
Unique mixed media
learning
53CAMBRIDGE MARKETING COLLEGE |
EDUCATION SERVICES
level of monitoring expected of the
apprentices is on the verge of invasive.
We also notice that there is a change
in interest in all our qualifications
since the Brexit referendum, and our
enquiries from the European Union
have dropped. For example, our three-
year partnership with Amsterdam
Business School as well as other
potential European collaborations have
ceased. As a result, we have pushed
to expand our services in places we
had not previously considered, such
as launching our own digital diploma
in India in association with a university
inKolkata.
Continuing to sell ourselves
UK qualifications have resonance
on an international level, and it is
important to extend our reputation
for education around the world.
We have noticed that marketers
are taking a stronger interest in
international opportunities since the
Brexit referendum. We will continue
to work internationally and see a
promising future for our college as
one offering a range of qualifications
and educationexpertise.
Indeed, our capacity to embrace
change will serve us well for the future
of our discipline overall. We note that
both marketing and PR are changing
rapidly, and we are very much in tune
with this. More and more attention is
being placed on the wider purpose of
a company as opposed to simply the
growth and profit they generate.
We will continue to develop our
collaborative approach to our
programmes. We have recently been
awarded Strategic Partner status by
the Chartered Institute of Marketing.
We have also worked to extend our
corporate in-house training both in
the UK and internationally and have
a number of clients receiving tailor-
madeprogrammes.
We are committed to refining our
purpose to maintain our relevance and
we understand that the development
of skills is motivated from a number
of different perspectives in different
people. These range from those who
wish to continue education to develop
their skills and enhance their career
prospects, to those who use the
college as a refresher, perhaps before
returning to work after a career break.
We will continue to teach our students
how to perform at their best in the
working world and to maintain their
ability to be epic.
Being engaging
is woven
through all that
we do, ranging
from our
teaching to our
reputation
Visiting Indian students
with tutors in Cambridge
College staff, including founder
Charles Nixon, in sunshine

www.marketingcollege.com

This article was sponsored by Cambridge Marketing College. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development