Cascade Water Systems

A Message from Lord Pickles and Lord Blunkett, followed by Cascade Water Systems's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Cascade Water Systems is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

Ian Hobson, managing director
A million plastic bottles are
bought around the world
every minute
million plastic bottles are bought around the world every
minute and it’s predicted that figure will rise by another
20 per cent by 2021. However, global efforts to collect
and recycle the bottles to keep them from polluting the oceans
are just not keeping up. Here in the UK, the average household
uses 480 plastic bottles a year, but only recycles 270 of them –
meaning nearly half (44 per cent) are not put in the recycling.
This means that, nationally, of the over 35 million plastic bottles
being used every day in the UK, nearly 16 million plastic bottles
aren’t being put out for recycling. If just one in ten Brits refilled
once a week, we’d have 340 million fewer plastic bottles a year
in circulation! This is where Cascade can help.
Who we are and what we do
Cascade Water Systems is a family-owned business based in Barnsley, South
Yorkshire and for over 20 years have been providing a cost-effective solution
to single-use plastic bottles. As a member of the prestigious British Water
Cooler Association (BWCA), Cascade adhere to strict standards and provide a
guarantee of product safety and quality, supported by an unimpeachable level of
service. Cascade’s growing service and installation business has partnered with
many other businesses within the water industry and the synergy of competitor
businesses working in collaboration not only improves efficiency but also has many
environmental benefits. Ian Hobson, the managing director, says more.
Cascade Water
My staff and I at
Cascade have
been working
hard for over 20
years to spread
the word that
there are
alternatives to
plastics and
bottled water
Ian Hobson, managing
director Cascade Water
Systems Ltd
Highlighting best practice
Cascade install a cost-effective range
of products to help eradicate the
use of single-use plastic bottles and
energy saving products to help the
environment, including:
»Domestic Water Filters – producing
fresh, wholesome, chemical-free
water for less than 1p per litre
»Boiling Hot Water Taps – replacing
the traditional kettle
»Mains-Fed Water Dispensers &
Fountains – for use in offices and
commercial premises providing an
unlimited supply of drinking water
»High Usage Water Dispensers – for
gyms and “bottle refill stations”
»Water Vending Systems –
commercial high-capacity bottle-
fillers situated in supermarkets and
retail outlets
When Cascade was founded in 1996,
bottled water sales in the UK stood
at around £5 million per year. They
offered an alternative with plumbed-in
domestic water filtration systems that
dispensed fresh, wholesome, chemical-
free water for less than 1p per litre. By
2017 bottled water sales rose to £2.7
billion and while Cascade’s domestic
water filter customers now number
well over 20,000 throughout the UK,
it is estimated that still less than half of
the bottles of water sold in the UK.
Cascade then entered the commercial
market with mains-fed water
dispensers which were beginning to
emerge as an alternative to traditional
“bottled water coolers”. While there
is still roughly a 50:50 split between
the two methods of drinking water
delivery, the massive amounts of
publicity surrounding plastics and
the environment have seen a large
growth in the demand for alternatives
including mains-fed water dispensers,
water fountains, bottle-fillers and
commercial vending dispensers.
Plans for the future
Cascade Water Systems have been
involved with drinking water provision
within sporting venues for many years
and include Yorkshire County Cricket
Alternatives to bottled
water and single-use
»Managing director:
»Established in 1996
»Based in Barnsley, South
»Services: Specialist installation
of high-capacity “bottle-
filling” equipment
»No. of employees: 26
»UK market leader in water
filtration and mains-fed water
»National service and
installation coverage
The massive amounts of publicity
surrounding plastics and the
environment have seen a large
growth in the demand for alternatives
including mains-fed water dispensers,
water fountains, bottle-fillers and
commercial vending dispensers
Club, English Institute of Sport and
Leeds Rhinos rugby club among their
many customers.
Recently, Cascade was appointed by
Lords’ Cricket Ground to install 20 high-
capacity “bottle-fillers” for spectators
to refill their own bottles and is part of
Sky Sports’ £25 million “ocean rescue
programme” which sees them investing
to help solve the oceans plastic crisis.
Similar projects have also been carried
out at Wimbledon tennis club and
Headingley Stadium, and are planned
at many Premier League football
grounds throughout the UK.
Cascade Water Systems are also involved
in longer-term plans championed by
other high-profile individuals joining an
incipient movement to challenge the
inexorable spread of plastic including
Michael Gove, the secretary of state
for the environment, Jamie Oliver and
London mayor Sadiq Khan, who said,
“Free drinking-water fountains that can
refill water bottles, as well as be drunk
from, should be provided in appropriate
locations in new or redeveloped public
realm.” He added that such locations
should include busy pedestrian areas,
parks and squares.
“The mayor wants to see a reduction in
the amount of single-use plastic bottles
and cups across the capital and has
asked City Hall officers to examine the
feasibility of a pilot community water
refill scheme, or other interventions,”
said a spokesperson for Khan, adding
that the mayor has also written to the
government to discuss trialling a deposit
return scheme and would like London’s
businesses to make drinking water
available to the public. We are always
trying to keep abreast of statements
made by the London mayoralty and
other leading political figures. Only
by paying close attention to current
events can we hope to fulfil our goal
of greatly reducing the number of
single-use plastics in circulation.
Looking further into the future and
following in the footsteps of the
USA and several European countries,
Cascade are looking to partner with
manufacturers of high-capacity water
vending systems which will be located
in supermarkets and other larger retail
outlets and will allow customers to
refill larger capacity bottles for home
consumption which will again provide
an alternative to single-use bottles.
Of all these new and exciting
developments to make our societies
more sustainable, we will always
attempt to be at the fore. This, in fact,
is something of a mission statement
for us – and is a key area of focus that
we will never lose sight of.
The mayor of London, Sadiq Khan, has announced the installation
of a new public water fountain in one of London’s busiest shopping
locations, Carnaby Street, and invited bids to install more water
fountains in the capital. He said: “To get a grip on needless plastic
waste we need to provide simple ways of refilling and accessing free
water, and water fountains are the much-needed solution. I hope the
first four of the 20 new fountains this year will be popular additions
to Carnaby Street, Liverpool Street Station and Flat Iron Square. For
years public water fountains have been disappearing from London’s
streets; I want to hear from land owners in some of London’s most-
visited locations so we can continue returning them to the capital.”
Commercial bottle-filling
Free public access
to drinking water

This article was sponsored by Cascade Water Systems. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy