cksuperdent

A Message from Lord Pickles and Lord Blunkett, followed by cksuperdent's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from cksuperdent is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.cksuperdent.com

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
50 | CKSUPERDENT
Director and Principal Dentist
Dr ChristinaA. Kyrkou
11 Welbeck Street
cksuperdent was established in 2001 in Cavendish Square, at
the famous 20th-century dental premises of Sir Eric Wilfred
Fish. He was the dentist of many well-known aristocrats,
actors and politicians of post-war Britain. Dr Christina A.
Kyrkou, Director at cksuperdent, is a surgeon who has 24
years’ experience in general practice, cosmetic dentistry and
medicolegal report writing with a special focus on oral surgery
and implants, currently at Welbeck Street in Marylebone. She
tells
The Parliamentary Review
about her practice’s boutique
nature and the services it provides.
cksuperdent is most popular for our detailed, painless and thorough dentistry carried
out with compassion, patience and understanding, especially for nervous patients. Our
local and international patients have remained loyal over the years, despite the new,
smaller premises, the travelling distance and changes in their own circumstances.
As a busy, albeit calm, small practice we consistently provide a wide range of high-
standard general dental treatments, ceramic restorations, simple orthodontics,
oral surgery, implants, endodontics and non-surgical temporomandibular joint
therapies, always with a holistic approach to care.
An end to dental phobia
We value a strict surgery protocol and keep up to date with the best materials
and techniques, paying attention to detail and our patients’ needs and wishes.
We do so with a caring, professional and confidential approach, maintaining high
FACTS ABOUT
CKSUPERDENT
»Director and Principal Dentist:
Dr Christina A.Kyrkou
»Founded in 2001
»Located in Marylebone,
London
»Services: General dentistry,
oral surgery, implants and
cosmetic dentistry
»No. of employees: 2
cksuperdent
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
50 | CKSUPERDENT
Director and Principal Dentist
Dr ChristinaA. Kyrkou
11 Welbeck Street
cksuperdent was established in 2001 in Cavendish Square, at
the famous 20th-century dental premises of Sir Eric Wilfred
Fish. He was the dentist of many well-known aristocrats,
actors and politicians of post-war Britain. Dr Christina A.
Kyrkou, Director at cksuperdent, is a surgeon who has 24
years’ experience in general practice, cosmetic dentistry and
medicolegal report writing with a special focus on oral surgery
and implants, currently at Welbeck Street in Marylebone. She
tells
The Parliamentary Review
about her practice’s boutique
nature and the services it provides.
cksuperdent is most popular for our detailed, painless and thorough dentistry carried
out with compassion, patience and understanding, especially for nervous patients. Our
local and international patients have remained loyal over the years, despite the new,
smaller premises, the travelling distance and changes in their own circumstances.
As a busy, albeit calm, small practice we consistently provide a wide range of high-
standard general dental treatments, ceramic restorations, simple orthodontics,
oral surgery, implants, endodontics and non-surgical temporomandibular joint
therapies, always with a holistic approach to care.
An end to dental phobia
We value a strict surgery protocol and keep up to date with the best materials
and techniques, paying attention to detail and our patients’ needs and wishes.
We do so with a caring, professional and confidential approach, maintaining high
FACTS ABOUT
CKSUPERDENT
»Director and Principal Dentist:
Dr Christina A.Kyrkou
»Founded in 2001
»Located in Marylebone,
London
»Services: General dentistry,
oral surgery, implants and
cosmetic dentistry
»No. of employees: 2
cksuperdent
51CKSUPERDENT |
DENTISTRY
Patients often
say that because
of their new
smile this is the
best they’ve felt
in years, or they
have been
permanently
cured of their
dental phobia
standards and reasonable fees in a
pleasant atmosphere. This allows
our patients to remain confident and
relaxed and to feel welcome regardless
of their circumstances or background.
Most patients have been consistently
happy to recommend us to their
families and friends since our
foundation in 2001. They continue
to see us because they have felt well
looked after over the years. Positive
comments are often heard and always
very encouraging. Patients often say
that because of their new smile this is
the best they’ve felt in years, or they
have been permanently cured of their
dental phobia.
It is always heartwarming to receive
great feedback, but this is the result of
precise, excellent work and dedication,
and by treating the patients how we
would wish to be treated, often under
the operatic notes of neighbouring
Wigmore Hall.
Staff support
Working initially as part of a large
team and sharing the premises was
often wonderful, albeit challenging
and expensive at times.
Our loyal support staff made these
difficulties seem insignificant over
time. Working in a single-unit
practice today in an area full of
larger practices has made us assess
business matters from a different
perspective altogether. Like most
practices, challenges faced over the
years included business planning,
staff management, business funding,
relocation costs, compliance
andbureaucracy.
The CQC regulations that were
extended in 2011 to include dental
premises proved challenging for
many practices in central London and
although we were successful, we
realised at the time how difficult it
must have been for most practices in
old premises at the West End to meet
all requirements. Many policies were in
place that had not been considered as
significant in the previous years, such
as seamless rounded floor corners,
but in general and despite the cost
involved, CQC has surely been a
positive influence on many medical
and dental practices over the last
eightyears.
The huge increase in business rates,
in addition to political events, such as
the recent Brexit delay and uncertainty
around it, has been challenging for
many local businesses. We have
seen the decline and struggle of
large retail businesses in the vicinity.
Although dental practices have not
been greatly affected by those issues
Cavendish Square
Welbeck Street
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
52 | CKSUPERDENT
in this affluent part of London, in
our practice we have already had a
few European patients mentioning
potential relocation to another country
post-Brexit. In general, people tend
to put extensive treatments down the
list of priorities in times of political
uncertainty, especially those living and
working in London, while others prefer
to confirm with their dental insurance
policies first.
At our practice we see patients from
all age groups and from different
backgrounds , although most are
British and affluent, from the worlds
of finance, law, sports, showbusiness
or politics. Others come from Europe,
or even as far as the USA, Kuwait
andCanada.
Recruiting the right members of
staff for any business is a challenge.
From our experience, finding new
assistants in London who met most
of the necessary criteria has been a
difficulttask.
The regulatory costs of dentistry have
always been significant, with the
enormous indemnity fees in particular
increasing annually nowadays due
to the high number of litigation
cases in dentistry. It has created a
rather overcautious climate when
providing treatment, with many new
practitioners focusing on referrals and
minimal provision of care.
Future plans
As regards my dental practice, I
would like to see further progress
and the addition of new specialist
colleagues to cksuperdent. This would
allow us to carry on the provision
of high-standard dentistry without
unnecessary challenges. I hope that
political stability will return and that
dental practices in general will not be
affected by any changes in the future,
or any costly new regulations and
taxes post-Brexit.
Educating patients on health issues,
prevention and new treatment
options should be a priority for all
practitioners, an important task
that dentists should encourage
and promote. I would like to see
the profession focus even more
on prevention in dentistry, in
conservative orthodontics, in TMJ-
related conditions and non-surgical
approaches to relievesymptoms.
One thing that I am hoping will
change in Marylebone and nearby
Mayfair in the future is the further
improvement in the quality of the air
that we breathe. It seems to me that
air pollution is still significant in central
London despite all the good measures
to date; perhaps one day the air will be
as pleasant as that of a floral garden in
the spring. One can only dream.
Dr Christina A. Kyrkou
Our local and
international
patients have
remained loyal
over the years,
despite the
new, smaller
premises, the
travelling
distance and
changes in
their own
circumstances

www.cksuperdent.com

This article was sponsored by cksuperdent. The Parliamentary Review is wholly funded by the representatives who write for it.