
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | DANIAMANT LTD
Despite Daniamant Ltd’s size and lean
resource they demonstrate that small
companies in the UK are still focused
on and committed to developing
innovative products and continually
expanding into new markets. CEO
Kevin Rough states, “UK companies
can be and still are competitive when
it comes to manufacturing; it is so
important that we showcase the talent
that we have here in the UK.”
The next few years will be important
and Rough states that “tariff-free
movement of goods to the EU is
critical for UK companies to remain
competitive; our business has grown
in this area significantly and that hard
work needs to be protected. Any
imposition of tariffs would increase
costs, make processes more complex
and bureaucratic increasing our
customers’ costs. Operating under
the Marine Equipment Directive (and
a myriad of other regulations and
legislation) is hard for small businesses
and how EU legislation is dealt
with will be key. The current MED
legislation puts responsibilities on
manufacturers who are not located in
the territory of at least one member
state; Brexit has had a real impact
here, but with offices in Denmark we
can be compliant.”
Daniamant Ltd, in conjunction with
its Danish facility, continues to look
for new ways to apply its expertise in
design and manufacturing in other
products or identify gaps in the
market for further growth. Despite
the commercial marine market being
in decline for the past three to four
years there are now signs of growth,
especially in the cruise segment, and
Daniamant Ltd will work hard with its
partners to exploit this potential. They
have recently acquired another UK
company manufacturing 3D forward-
looking sonar, and this product will
help reduce accidents and collisions
with underwater objects. This is
another step into a different marine
segment to spread the risk of only
having one target market.
Daniamant Ltd continue to invest
in new product development every
year; a technical improvement, a cost
reduction, a new product – without
this continued investment Rough
feels that Daniamant Ltd would be
going backwards very quickly. You
have to keep moving forward, even
if sometimes it feels you are working
hard to stand still. We have to help
our customers and supply chain
be more successful by being at the
leading edge of our technology,
ensuring high quality and offering
them a product portfolio they can be
competitive with.
Rough states “I have been in
manufacturing for 30 years; I believe
passionately in UK manufacturing,
the fact that we can still compete
with anyone in the world. Daniamant
Ltd’s continued success demonstrates
just that; a small company from
Portsmouth can innovate and export
and be recognised alongside the BAE
and Jaguars of the world. It shows
what talent we have here in the
south and in the UK, and is the key to
growing this country’s exports.”
I believe
passionately in
UK
manufacturing,
the fact that
we can still
compete with
anyone in the
world
“
“
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