Davicon Mezzanine Floors

Highlighting best practice as a representative in The Parliamentary Review

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Davicon Mezzanine Floors is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.


Highlighting best practice
Peter Watson, managing
Davicon projects often
have unique and complex
load requirements
Based in Dudley, West Midlands, Davicon Mezzanine
Floors operates at the forefront of the global ecommerce
revolution. They work with some of the world’s biggest
retailers to equip ultra-modern, highly automated warehouses
with complex and technical steel structures that can cover
the same area as ten football pitches. With the seemingly
unquenchable rise of online retailing in the UK now reported
to account for over £10 billion in annual sales, major retailers
have had to develop significant infrastructure to service the
resulting quantity of deliveries. Davicon Mezzanine Floors in
Dudley specialises in supporting retailers and their partners in
equipping the warehouses (or “hubs”) which play a key part
in this infrastructure. Peter Watson, their managing director,
provides more details of their operation and approach.
At Davicon, we apply our technology to all kinds of sectors where mezzanine
flooring is required. For example, we work regularly in self-storage, distribution,
recycling and manufacturing. In essence, our goal is help our clients to make more
of the space they have – even when that space is already many thousands of
square metres in area and twenty metres tall.
Our recent success has been as a direct result of not compromising on the quality
of our service, no matter who the customer or what the application is. As a result,
we have seen our turnover and profits grow significantly over the past decade, and
we still price each project based on delivering the same level of exceptional quality
to our customers.
»Managing director: Peter
»Established in 1976
»Based in Brierley Hill, Dudley,
West Midlands
»Services: Design, manufacture,
supply and installation of
steel mezzanine floors for the
distribution, ecommerce and
storage industries
»No. of employees: 45
»Ownership: Management plus
long-term private investors
Davicon Mezzanine
But the Davicon story is much
older than ecommerce. When Tim
Berners-Lee invented the concept
of the worldwide web in 1990, we
had already been manufacturing
steel structures for nearly 15 years.
The business was part of a building
products group until in 2009 it was
acquired by a private investment group
called Grove Industries. They have
worked alongside our management
team to focus on the long-term by
encouraging reinvestment of profits
in capital equipment and product
innovation, as well as encouraging
us to strengthen our senior team by
promotion from within. As truly long-
term investors, they have supported
our ambitions to develop and grow
As part of this development, in 2014
we acquired a local sheet metal
fabricator with a powder-coating line,
enabling us to offer a broader range of
products to our customers with greater
control of quality and service.
Today we are proud to be the UK’s
leading designer, manufacturer
and installer of mezzanine floors.
Wehavemore than doubled turnover
and profits since 2011 and now
employ 45 people. With technical
expertise honed over 40 years of
operation, and with an average
length of service of over 10 years
per employee, we have significant
knowledge and experience to call on.
We still believe every project we take
on is unique, and this requires our
people to be of the highest quality.
Our most important assets are our
people; this is the case despite being
manufacturers at heart, processing
4,000 tonnes of steel every year.
Our current workforce includes two
current and eleven former apprentices,
meaning over 25 per cent of our
team has joined us under a Davicon
apprenticeship – something of which
we are exceptionally proud. Every year
we hold an all-company meeting to
explain our financial performance and
strategy for the coming year to the
entire team.
As a result of our strategy of being
a high-quality and reliable partner to
the industry, we have found ourselves
being approached by new customers
and being asked to provide quotes for
their projects in the UK. This has led
to the development of a number of
new and lasting relationships which
All Davicon welds
are CE certified,
the benchmark
standard in structural
Our most
assets are our
Davicon manufacture
4,000 tonnes of
steelwork in-house
annually, to exacting
Highlighting best practice
we expect to continue to support the
organic growth of the business.
We have not actively pursued work
in mainland Europe traditionally, but
having worked closely on a handful
of initial (smaller) projects with several
core supply chain partners, we have
developed a capability to service
European projects. This has resulted
in one of our largest projects in 2017,
one for a major online retailer which
involved shipping 600 tonnes of British
steel into Germany.
In our industry, working in overseas
markets requires unique knowledge
of their technical and commercial
requirements as well as having the
right supply chain in place to deliver
the project in line with customer
requirements. We have developed
the capability of delivering European
projects on time and in line with
client expectations. We did not want
to move into the European market
without being able to meet our
own high standards, because that
is how we have set out to develop
our business – by not chasing work
at poor prices or on unrealistic
Technical expertise in a product
like a mezzanine floor is critical, as
one might imagine. Our projects
team contains a number of certified
structural engineers and we hold all
the relevant manufacturing quality
approvals you would expect to see, for
example CE marking and ISO 9001.
We always try to attain qualifications
to improve our business, rather than
doing so simply because they are
required for certain projects. For
instance, we are currently looking at
the Building Information Management
system, which will help us work even
more closely with customers on their
critical projects, particularly in Europe.
This is not a widely adopted standard
within the industry and we hope that
our forthcoming implementation of
it will encourage other participants to
One of our
projects in
2017 involved
600tonnes of
British steel
into Germany
Every project is detailed
using a market-leading
3D design software


This article was sponsored by Davicon Mezzanine Floors. The Parliamentary Review is wholly funded by the representatives who write for it.