Deson Kitchens

A Message from Lord Pickles and Lord Blunkett, followed by Deson Kitchens's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Deson Kitchens is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.desonkitchens.co.uk

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
20 | RUSSELL ROOF TILES
Planners have a huge influence
on roofing across the UK. Product
innovation focuses on meeting the
needs of planners, who together with
architects dictate much of what is seen
on roofs.
As well as innovating product design,
Russell Roof Tiles is a key influencer
within the industry. Mark Parsons,
our technical director, has been
working with leading national bodies
such as the National House Building
Council for over ten years. Since
2014, Mark has been on the technical
team at the Roof Tile Association,
which represents the UK’s leading
manufacturers and focuses on
development and innovation within
the roofing market.
Investing is sustainability
Over the past five years, we have
invested significantly in manufacturing
processes to increase efficiencies
and reduce environmental impact.
This dedication resulted in a new
combined heat and power unit, a more
sustainable option than using power
from the national grid. Generating
electricity when needed, a CHP unit
uses excess heat. Since the unit’s
installation in 2018, Russell Roof Tiles
has seen a 67 per cent reduction in
electricity demand from the grid,
replaced by renewable energy.
From the savings made through
CHP, we’re investing further in
green energy projects across all sites,
including introducing wind, solar and
other opportunities to reduce our
carbonfootprint.
We are also proud to be the first in the
sector to have achieved an excellent
rating of BES 6001: Issue 3 – the
BRE Framework for the Responsible
Sourcing of Construction incorporating
the need for energy efficiency.
Other initiatives include retrieving tiles
in good condition from demolition
sites to be reused. Plastic components
are recycled for use in production,
as is concrete waste and tiles, which
is crushed into aggregate for road
construction usage.
The shape of things to come
With the ongoing nationwide demand
for construction, specifically new-
build homes, a key challenge is speed.
A report by Shelter’s social housing
commission states that three million
new social homes must be built
in England over the next 20 years
to solve the housing crisis. These
properties must meet the demand for
sustainablebuildings.
At Russell Roof Tiles we are investing
in technology to speed up ordering
and specification and developing
products that are quicker to install.
In total, approximately £500,000 is
being invested in technology across the
business. We’re also working closely
with developers who are, in particular,
looking at modular construction.
In 1965, the first double Roman roof
tile came off the production line at
our founding Scottish site. Since then,
the company has survived, thrived and
continued to innovate.
At Russell
Roof Tiles it’s
just as
important to
invest in
people as
machinery
One of Russell Roof
Tiles’ manufacturing
plants
21DESON KITCHENS |
HOUSING
Director and Owner
RachelGao-Wang
Mr Chunlin Gao,
Director, Deson Domestic
Kitchenware Co Ltd
Deson Kitchens, part of the global Deson Group, is a
family-run business that was established by Mr Chunlin
Gao in 2000. Over the last five years, the group has
grown to become the largest kitchen unit manufacturer in
China, with outlets in countries across the world including
Canada, Australia and New Zealand. Owner and Director Rachel
Gao-Wang explains to
The Parliamentary Review
that a focus on
quality, expansion and modern culture have helped the business
to flourish.
Our patented aluminium-framed kitchen and wardrobe units provide exceptional
strength and durability and this is supported by our new easy-fit wall, floor and
ceiling systems. Together, these create modern living environments.
In the UK, we have built up three years of experience in providing specialised
kitchens to the retail market. However, because of the challenges we faced when
trying to find skilled carpenters, allied to the general quietening of the sector in
part due to the ongoing effect of Brexit, we decided in 2018 to challenge ourselves
and aim for a share of the developer market, an area in which we feel we can
provide a single solution to housebuilders.
The failure of the housing market to deliver the 300,000 homes a year promised
by the government is well reported. With builders taking a premium for the private
market, the only other way to get close to the numbers of units required is to build
social homes.
FACTS ABOUT
DESON KITCHENS
»Director and Owner:
RachelGao-Wang
»Established in 2015
»Based in Winchester
»Services: Furniture design and
supply company
»No. of employees: 4
Deson Kitchens
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | DESON KITCHENS
Managing that building target will
mean a bigger investment programme
but it will also require the sector to
find the most cost-effective ways of
using these funds.
Our expansion and cost saving
With our challenges set, we have
expanded our range of products
to become a furniture design and
supply company. We have also
targeted medium to large housing
developers, in particular those groups
working with housing associations
and local councils on both new-build
and refurbished properties, who are
aiming to provide more affordable
housingsolutions.
Our ability to offer high-
quality products direct from the
manufacturer, with no middleman
and the associated additional costs,
allows for a more cost-effective supply
chain to the end user. This not only
saves them money but also the time it
would have taken for them to find the
right combination of products which
work together.
Moreover, due to the internal strength
and longevity of our units, which
come with a 25-year warranty,
future
refurbishments and upgrades of the
kitchens can be made by just changing
the doors and worktops. This offers a
simple and easy solution to both the
builder market and the owners of low-
cost housing who desire long-term,
cost-effective solutions.
Continuing to expand our
range
Following on from the successful
sale of kitchen units, with mounting
enquiries for similar furniture, we
introduced wardrobes as part of our
expanding range.
The company then identified the need
for other complementary products
that would enable us to offer a
single solution for the new-build and
refurbishment markets. This covers
kitchens, wardrobes, walls, ceiling
systems and specialist flooring.
We have now sourced suitable
products, including the ultra-fast
fitting of an innovative energy-efficient
wall system, whereby a two-person
team can complete an average-size,
20-square metre room in a single
day. We have also sourced similarly
Sleek, modern styling
In addition to
our product
supply
operation, we
have adapted
our culture to
provide a single-
service solution
to housing
associations
and developers
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | DESON KITCHENS
Managing that building target will
mean a bigger investment programme
but it will also require the sector to
find the most cost-effective ways of
using these funds.
Our expansion and cost saving
With our challenges set, we have
expanded our range of products
to become a furniture design and
supply company. We have also
targeted medium to large housing
developers, in particular those groups
working with housing associations
and local councils on both new-build
and refurbished properties, who are
aiming to provide more affordable
housingsolutions.
Our ability to offer high-
quality products direct from the
manufacturer, with no middleman
and the associated additional costs,
allows for a more cost-effective supply
chain to the end user. This not only
saves them money but also the time it
would have taken for them to find the
right combination of products which
work together.
Moreover, due to the internal strength
and longevity of our units, which
come with a 25-year warranty,
future
refurbishments and upgrades of the
kitchens can be made by just changing
the doors and worktops. This offers a
simple and easy solution to both the
builder market and the owners of low-
cost housing who desire long-term,
cost-effective solutions.
Continuing to expand our
range
Following on from the successful
sale of kitchen units, with mounting
enquiries for similar furniture, we
introduced wardrobes as part of our
expanding range.
The company then identified the need
for other complementary products
that would enable us to offer a
single solution for the new-build and
refurbishment markets. This covers
kitchens, wardrobes, walls, ceiling
systems and specialist flooring.
We have now sourced suitable
products, including the ultra-fast
fitting of an innovative energy-efficient
wall system, whereby a two-person
team can complete an average-size,
20-square metre room in a single
day. We have also sourced similarly
Sleek, modern styling
In addition to
our product
supply
operation, we
have adapted
our culture to
provide a single-
service solution
to housing
associations
and developers
23DESON KITCHENS |
HOUSING
effective flooring systems that allow
for labour-saving advantages across
the industry, and reduces the need
for multiple layers of costly energy-
efficient finishes to be installed.
These products offer real savings in
time, valuable world resources and
ultimately money.
Creating a modern living
culture
This demand for more affordable
housing to the market has resulted
in the search for better solutions.
Therefore, in addition to our product
supply operation, we have adapted
our culture to provide a single-service
solution to housing associations and
developers, helping them to overcome
the challenges they face in finding the
right design and supply companies.
As a result of our ability to completely
design an interior, alongside our own
manufacturing plants, our clients can
be confident of an end-to-end package
that will fulfil their requirements, thus
allowing them to save time and money
in seeking individual solutions for
theirneeds.
Our future aims include supplying
these products to the modular homes
industry, which we see as the way
forward in resolving the housing
shortage in this country, as part of our
aim to create a modern living culture.
Modular homes: the way
forward
The government is well behind with its
new home building target, and of the
200,000 homes built annually, only
about 15,000 are modular.
With the government increasing its
target to 300,000 new homes per
annum from the mid-2020s, and
the need to reduce costs, modular
homes have to be an integral part of
the strategy. The method is reported
to produce houses up to 30 per cent
more quickly than traditional building
practices, which could help developers
meet their completion targets.
Moreover, it is known that the budget
for building a modular home is 25 per
cent less than the traditional brick-
and-mortar method and so we can
adapt our production and delivery
processes to suit the modular home
industry and easily help maintain these
lower overheads through the use of
our cost-effective kitchens and easy-fit
wallsystems.
What is now required is a stable
government with a commitment to
tackling the housing shortage and
a willingness to look beyond the
current established building methods.
In order for progress to be made,
the government must embrace new
opportunities and cultures which
will “deliver homes that are high-
quality, well designed and good
for the planet”, the stated aim of
Robert Jenrick, the Secretary of
State for Housing, Communities and
LocalGovernment.
Of the
200,000
homes built
annually, only
about 15,000
are modular
Breakfast in modern
surroundings

www.desonkitchens.co.uk

This article was sponsored by Deson Kitchens. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development