
47GSC EVENTS |
BEST PRACTICE REPRESENTATIVE 2018
another 34 per cent on catering, with
the remainder going on production
costs. Many large events we plan are
booked 12 to 18 months ahead in order
to reserve adequate meeting space.
Small to mid-sized competitive hotels
have become popular with organisers
with budget restraints, as have
outdoor, cultural and educational
establishments. Providing internet
access and Wi-Fi is essential, unless the
event is designed to be unconnected.
An effective meeting must allow
people to focus and network. With
the wrong mix of people, a subject will
not stick. Meetings are about targeting
messages for people to work on. An
events organiser wants their delegates
to be alert, leaving happy and
recommending the event thereafter.
The destination has to be memorable,
and therefore our work is key to the
decision-making process.
Trends – return on investment
(ROI)
Meeting colleagues at events is as
important and helpful as their content.
Those who perform this in-the-flesh
exercise outpace those who don’t,
because they learn more, which leads
to increased efficiency, better staff
retention, higher profits and improved
customer service.
Why it pays to use GSC (ROI)
The internet increasingly offers and
promotes wonderful venues and
destinations, but this is not enough
to make important decisions on
spending and where to go. Knowing
the relevant questions to ask, in
conjunction with our investment in
travel to see key suppliers, is helpful
in updating clients on developments,
brands, trends, ownerships,
refurbishments, and ideas for
meetings – helping us establish long-
term client relationships.
Our unparalleled services for VIP,
incentive, conference, corporate
meeting and association business can
cater for their demands in accordance
with budget and specific needs. Our
direct experience and knowledge in
this area is at the client’s disposal,
helping to deliver an exceptional event
with confidentiality. We have helped
clients concerned with the first and
second Gulf crises, SARS, 9/11, the ash
cloud, the banking crisis and Brexit,
in addition to less seismic topics like
internet advertised prices, descriptions
of properties online, contracts, deposits
and billing. The key to successful venue
finding and conference placement
is getting the right people to the
right place at the right time and at
the right cost. All of this, moreover,
is done by having worked alongside
our professional venue providers and
owners since1988.
All industries face disruption (for us this
is the worldwide web), but business
is a matter of surviving and working
on and figuring out your strengths.
We are confident that our industry
still requires people on the ground
with experience and an eye for detail.
This is something at which we at GSC
Events excel, and on that basis we will
continue to thrive into the future.
Over the last
30years GSC
has successfully
booked
meetings in over
36 countries
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GSC – time is money