G S C Events

A Message from Lord Pickles and Lord Blunkett, followed by G S C Events's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from G S C Events is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.gsc-events.com

45GSC EVENTS |
BEST PRACTICE REPRESENTATIVE 2018
Timothy Warren, founding
director
Meiji Kinenkan: The outer gardens
of the Meiji Shrine were used by
our client for a private meeting
Based in Weston-super-Mare, GSC is a company that
works on a variety of event projects, great and small.
Quite simply, the purpose of GSC Events is to provide a
personal, professional and efficient service that helps corporates,
government departments and associations confirm suitable
meeting space and accommodation for their events worldwide.
Getting things right in this industry is crucial and is the only
reliable means by which one can achieve a long-term client
base. This is especially necessary in the digital era, whereby the
internet is causing disruption in all corners of the economy.
Remaining in this market is no mean feat, and how a company
successfully achieves this is something that Timothy Warren,
GSC’s founding director, elaborates on in the following
Reviewarticle.
We help run events taking place for product launches, rewards ceremonies,
sales meetings, takeovers and motivational and training sessions, among other
things. We also help with events for another, very important reason – namely
engagement programmes. Many people are not happy in their jobs, and it is
not the salary or the job they are doing that causes this; it is because they feel
their employers either don’t appreciate what they are doing, or don’t think
they matter. As a result, there is often an unrecognised underperformance
issue or a considerable amount of time and money spent in replacing good
people. An effective engagement programme is the toughest challenge facing
the business world and is the most important benefit to give an employee.
FACTS ABOUT
GSC EVENTS
»Founding director:
TimothyWarren
»Founded by Timothy Warren,
David Fox-Pitt and Bob Davis
»Celine Remen, food marketing
specialist, joined in 1994
»Established in 1988
»Became a limited company,
GSC Events Ltd, in 2009
»Based in Weston-super-Mare
»Services: Finds venues for 10 to
1000+ delegates for day and
residential meetings
»Concentrates on pricing, venue
suggestions and knowledge
»Has held meetings in
36countries worldwide
»With UK and international
clients
»Works with speakers, AV,
transport and entertainment
companies
»Supports the National Trust and
Weston Hospicecare
GSC Events
THE PARLIAMENTARY REVIEW
Highlighting best practice
46 | GSC EVENTS
Performancelevelsincrease when
they are put in place, and the key to
that is to plan ahead and start with a
meeting to discover how to make a
difference. GSC works with organisers
who value returning all-round
performance through meetings that
have a purpose.
Helping meeting organisers
Meeting organisers are faced with a
great deal of choice when booking
events, which we help sort out by
looking at budget, location and service
levels. The venue business is vast and
growing. London, as an example,
between 2017 and Q1 2018 added
7,000 bedrooms to the mix, all offering
something different. Meeting planners
are busy people deeply engaged in
their subjects, and not always aware
of these new opportunities – it’s our
job to help them. Bear in mind, too,
this is just one example; there is in
fact activity of this kind happening
everywhere.
We engage, help and advise; we save
time, money and hassle, and source
the best possible options for an
upcoming meeting. In April this year
a survey concluded that New York,
followed by Geneva, Zurich, Paris,
Washington DC and Monaco, were
the most expensive places to meet, so
this information is helpful in decision-
making, where five cities could be
looked at for one meeting.
Here are a few different experiences
we’ve organised:
»A US company meeting for 200
delegates to Tokyo, with exclusive
restaurant bookings
»An EMEA meeting for 200 delegates
to Monte Carlo with a treasure hunt
»An exclusive booking to the
Bundestag National Parliament’s
restaurant for over 100 publishers
»An accountants conference for
400delegates to Berlin
»An incentive trip for 90 software
engineers to Morocco to play golf
»A corporate meeting for
800executives to Disneyland Paris
for a week
We help organisers customise, design
and deliver memorable events to suit
their budgets, and have held many
types of event requiring detailed
planning. Spending preparation
time with Bear Grylls and his team
in France before their epic world
record-breaking altitude flight over
Mt Everest was a learning experience.
Organising an event in Rio was more
difficult than in London because of
the language, currency, security and
logistical issues. Having local contacts
in international markets is essential to
getting local supplies reliably. A good
speaker makes a huge difference in
how memorable an event will be.
Approximately 36 per cent of an event
budget is spent on the venue, and
Hilton Tokyo Bay: meeting
held recently for 200
delegates for US clients
Celine Remen,
director and food
marketing specialist
The internet
shows the
glory; GSC
tells the real
story
47GSC EVENTS |
BEST PRACTICE REPRESENTATIVE 2018
another 34 per cent on catering, with
the remainder going on production
costs. Many large events we plan are
booked 12 to 18 months ahead in order
to reserve adequate meeting space.
Small to mid-sized competitive hotels
have become popular with organisers
with budget restraints, as have
outdoor, cultural and educational
establishments. Providing internet
access and Wi-Fi is essential, unless the
event is designed to be unconnected.
An effective meeting must allow
people to focus and network. With
the wrong mix of people, a subject will
not stick. Meetings are about targeting
messages for people to work on. An
events organiser wants their delegates
to be alert, leaving happy and
recommending the event thereafter.
The destination has to be memorable,
and therefore our work is key to the
decision-making process.
Trends – return on investment
(ROI)
Meeting colleagues at events is as
important and helpful as their content.
Those who perform this in-the-flesh
exercise outpace those who don’t,
because they learn more, which leads
to increased efficiency, better staff
retention, higher profits and improved
customer service.
Why it pays to use GSC (ROI)
The internet increasingly offers and
promotes wonderful venues and
destinations, but this is not enough
to make important decisions on
spending and where to go. Knowing
the relevant questions to ask, in
conjunction with our investment in
travel to see key suppliers, is helpful
in updating clients on developments,
brands, trends, ownerships,
refurbishments, and ideas for
meetings – helping us establish long-
term client relationships.
Our unparalleled services for VIP,
incentive, conference, corporate
meeting and association business can
cater for their demands in accordance
with budget and specific needs. Our
direct experience and knowledge in
this area is at the client’s disposal,
helping to deliver an exceptional event
with confidentiality. We have helped
clients concerned with the first and
second Gulf crises, SARS, 9/11, the ash
cloud, the banking crisis and Brexit,
in addition to less seismic topics like
internet advertised prices, descriptions
of properties online, contracts, deposits
and billing. The key to successful venue
finding and conference placement
is getting the right people to the
right place at the right time and at
the right cost. All of this, moreover,
is done by having worked alongside
our professional venue providers and
owners since1988.
All industries face disruption (for us this
is the worldwide web), but business
is a matter of surviving and working
on and figuring out your strengths.
We are confident that our industry
still requires people on the ground
with experience and an eye for detail.
This is something at which we at GSC
Events excel, and on that basis we will
continue to thrive into the future.
Over the last
30years GSC
has successfully
booked
meetings in over
36 countries
GSC – time is money

www.gsc-events.com

This article was sponsored by G S C Events. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy