Gosha

A Message from Lord Pickles and Lord Blunkett, followed by Gosha's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Gosha is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles
1GOSHA |
BEST PRACTICE SPONSOR 2020
The Duchess of Cambridge
wearing a design by Roksanda
Ilincic beautifully made in
glorious Britain by the highly
skilled and accomplished team
at Gosha London Limited
Her Royal Highness The
Princess Royal at the studio
Managing Director Mustafa Fuat founded his company
in 1996 with the vision of creating luxury and high-end
womenswear. Prior to establishing the business, he had
worked with, and been inspired by, a woman named Gosha.
After her death, and the establishment of the business, Mustafa
thought it was fitting that the business was named after her. He
tells
The Parliamentary Review
about how Gosha came to be,
and how it has expanded to provide luxury garments to royalty
and film stars alike.
I founded the company in 1996 with the vision of creating luxury and high-end
womenswear. Prior to establishing the business, I had worked with, and been
inspired by, a woman named Gosha, and after her death, and the establishment of
the business, I thought it was fitting that the business was named after her.
We began with a few machinists and initially worked with mid-range brands. At
the outset, we didn’t advertise or have a website as I was confident that our quality
would shine through. This strategy paid off: the majority of our work is gained
through recommendation, a testament to the quality of our work.
We now focus on luxury and high-end womenswear. We are provided with
patterns and trims to make the sample, and we inject the life and soul. As our
reputation grew, we began to work with a number of influential designers and
brands. Our garments have dressed royalty as well as the stars of film and fashion,
with Cate Blanchett and Kate Middleton among the names on our prestigious
client list.
FACTS ABOUT
GOSHA
»Managing Director and
Founder: Mustafa Fuat
»Established in 1996
»Based in London
»Services: Manufacture of
luxury womenswear
»No. of employees: 12 to 15
Gosha
THE PARLIAMENTARY REVIEW
Highlighting best practice
2| GOSHA
Liaising with our clients
We work closely with designers to
ensure every garment is the best it can
be. Each designer can send comments
before we start production, but they
often entrust me with a large degree
of freedom. Quality is imperative, and
this is what we achieve: a “that will
do” attitude will never be acceptable
to me. Another key part of our practice
is our punctuality: over the 23 years
we have been manufacturing, we
have not once been late in delivering a
finalproduct.
When a client sends us a pattern
to make a sample, we always study
the garment, visualising the patterns
and how the garment will eventually
take shape. This initial planning and
visualisation is essential to ensuring
the finished product is of exceptional
quality. Our relationship with our
clients is open and reciprocal, and
so just as they are able to provide
us with comments before we begin
production, if the client recommends
something that I think will not suit
the final garment, we will discuss the
issue and I will offer my opinion. After
these discussions, we take control over
the finished product, always pursuing
beauty and wanting each garment
to be perfect rather than blindly
followinginstructions.
Bringing manufacturing into
the 21st century
A key part of our best practice, and a
key support for the quality we provide,
is the atmosphere within the studio
itself. My aim is to bring manufacturers
into the 21st century. Rather than
people thinking of manufacturing
as a drab process, we aim to create
an inspirational environment and a
stimulating and pleasurable place to
work: we are not a factory; we are a
production studio. This is absolutely
key to our process.
I also strive to empower our staff and
make sure they all feel personally
involved in the success of the business.
Last year, we were visited by the
Princess Royal and we made a gown
for her. I ensured that every member
of staff put a stitch into the final
gown. Involving and empowering staff
in this way all contributes to the quality
of our finish.
Raising the profile of our
industry
Beyond our own business aims, one
of my key objectives is to raise the
recognition that manufacturers receive.
I have attended various fashion awards
ceremonies over several years and have
never heard manufacturers mentioned
or praised. Simply put, without us
there would be no industry. I do not
mean that individual manufacturers
Gosha London are
hugely supportive of
young people and are
very active with the
universities and colleges.
We help to ensure that
the fashion designers
of the future get to see
and understand the role
that manufacturers play
in the fashion supply
chain. Most recently, we
hosted students from
the London College of
Fashion
We now focus
on luxury and
high-end
womenswear
3GOSHA |
BEST PRACTICE SPONSOR 2020
must be singled out, but the sector
as a whole should be appreciated
for its vital contribution. This lack of
recognition can also influence the way
manufacturers are treated by brands,
and some we have worked with
have been very restrictive, often even
refusing to let us share our work across
our social media channels. This is an
issue I feel incredibly strongly about
and will continue to champion.
While the brands we work with now
provide us with greater recognition,
this is still not the case across the
board. To change this, we work
closely with UKFT and regularly post
online to raise our profile. Beyond
this, I have spoken to the CEO of the
British Fashion Council and highlighted
thisissue.
One of the biggest challenges we
face, and the sector as a whole faces,
is recruitment. Younger generations
increasingly lack the necessary skills
to work in luxury fashion, and this is
evident in our workforce: the average
age of our staff is 49. As well as the
physical skills, our workers also require
the right mental attributes, specifically
the ability to understand and support
our processes and final goals. To create
something exceptional, your mindset
must be relentlessly focused on the
smallest detail, and these attributes
can be very hard to find. Quality means
doing it right when no one is looking!
Quality is never an accident, it is always
the result of high intention, sincere
effort, intelligent direction and skilful
execution. It represents the wise choice
of many alternatives.
We are working with UKFT to promote
apprenticeships and get more young
people involved in the industry. Key
to this is making people aware of
the benefits of manufacturing. We
also work with the London College
of Fashion, giving talks and lectures,
to bring them up to speed on the
current state of production, and I
would urge colleges to contribute to
this effort. If more attention was given
to our sector, and the crucial work
we do, it would help us to solve these
recruitment issues.
As we look ahead, I do not want to
expand any further. At the moment,
we have a team of between 12 and
15, and if this grew any larger, we
may lose control of the quality and
perfection we achieve. Maintaining
our standards is crucial, and we have
now raised our level to work with
top-end designers, something we
view as a privilege and an honour.
Instead of expanding for the sake
of it, we will continue to maintain
our high standards, champion UK
manufacturing and ensure our sector
gets the recognition it deserves.
A key part of
our best
practice, and a
key support
for the quality
we provide, is
the
atmosphere
within the
studio itself
Beautiful design by
Ralph&Russo brought
to life by Gosha London
Limited on the catwalk

This article was sponsored by Gosha. The Parliamentary Review is wholly funded by the representatives who write for it.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development