
3GWYNNE DENTAL |
BEST PRACTICE SPONSOR 2020
responsive and paying attention to
the patient’s personal circumstances.
We quickly assess patients to identify
anxieties or concerns and will always
make more time to do everything
we can to put the patient at ease.
We provide a comprehensive range
of treatment options for their care,
with the technical ability to meet all
of their dental needs using the latest
techniques and equipment. Through
clear communication of the options
available to them, the patient is in
control of their treatment.
Consequently, we do not rely on
financial targets to drive our business
or incentivise our dentists. We believe
in minimum intervention dentistry,
maximising long-term outcomes,
patient choice and published research
to inform our recommendations. It is
the quality of our care, and the pursuit
of excellence in our work that drives
our performance.
Creating a successful team
Sadly, the pressure of operating on
a high volume of nervous patients
has resulted in a profession with
a high incidence of depression,
burnout and suicide. We have
focused on creating a supportive and
collaborative team with shared values,
where each person brings their own
uniquecontribution.
We have provided the opportunity to
develop individuals by encouraging
them to take on different roles.
Our practice manager previously
held a nursing role with us, as did
our hygienist until she re-trained.
Furthermore, we have provided life
coaching to our dentists to improve
their personal well-being and
effectiveness.
Our flat team structure, shared values
and mutual respect have created
a place in which people are proud
towork.
Training dentists for success
Training for dentists at university is
provided on a technical level. However,
ultimately the development of the
profession will require dentists to
develop their business management
acumen. Gwynne Dental is a profitable
business and we believe for practices
like ours, support is required to help
younger and ambitious dentists to
also become successful business
professionals. Early development
of many of those skills should be
encouraged as without this, smaller
practices will not succeed, leaving the
larger players to dominate the market.
Young dentists also need to learn the
importance of soft skills and well-
being, to improve communication
effectiveness, empathy and time
management. Technical skills are
hugely important, but they are only
one piece in the jigsaw of what makes
a successful practice.
We have a vision for expanding on our
purpose, with the creation of private
auxiliary healthcare services, thereby
supporting the health and well-being
of our patients more comprehensively
than we can do today. Providing a
personal, reliable and high-quality
service, when patients need it, should
not be the exception in the UK, but the
rule.
It is the quality
of our care,
and the
pursuit of
excellence in
our work that
drives our
performance
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