Hello Love

A Message from Lord Pickles and Lord Blunkett, followed by Hello Love's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Hello Love is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.hellolove.tv

BEST PRACTICE REPRESENTATIVE 2019
THE PARLIAMENTARY REVIEW
Highlighting best practice
34 | FOUR HEALTH
Our work is often associated with
providing a better patient experience
and we are aiming to reach more
patients in the future.
The importance of employee culture
was also emphasised at the recent
eyeforpharma conference that I
attended. The speakers encouraged
firms to look at innovation with
regards to their internal structure and
warned that traditional organisations
are struggling to attract talent. We
have certainly looked to align ourselves
with the drive we see in today’s young
talent who are emerging into the
sector and continue to apply this ethos
to our clients.
Managing instability and
embracing innovation
Instability and uncertainty are
particularly damaging in our sector
and Brexit has created plenty of it over
the past three years. The European
Medicines Agency has subsequently
left the UK and it remains in doubt
how products will be licensed in the
UK going forward. This is of great
importance because of the potential
risk to health, and our clients are
concerned about the consequences
of this over the next year or two.
Political instability is also a factor when
projects are being commissioned and
a significant number have been put
onhold.
We will continue to embrace
innovation and assess how we can
improve our recruitment. Currently,
we employ people from 25 different
countries, with 22 languages spoken
and we understand how important
diversity is. Brexit has also had an
impact on this and seems to have led
to a cultural change that has caused
young people from around the world
to look at the UK in a different light.
We are excited, however, about the
new technology that is becoming
more common in our sector and we
are keen to embrace AI to make an
impact on our work. We’ve explored
how emerging technologies impact
pharma by hosting two thought
leadership events. Blockchain
is already in use in our clients’
campaigns and we will continue to
fully embrace the onset of the fourth
industrial revolution.
Blockchain is
already in use
in our clients’
campaigns
and we will
continue to
fully embrace
the onset of
the fourth
industrial
revolution
Emma Statham kicking
off Four Health’s 2019
Emerging Technologies
event
35HELLO LOVE |
DIGITAL, CULTURE, MEDIA & SPORT
CEO Philip Dupée
Burberry fashion show,
branded content
Hello Love is a TV commercial and content production
company based in Mayfair, London. It was founded
in 2003 by BAFTA-winning film director Philip Dupée,
who wanted to use his expertise to help brands engage and
entertain their audiences using the creative power of film to
tell their stories. The team now conducts this work on behalf
of client brands and in partnership with global advertising
agencies. Philip now oversees a team of five full-time staff
and manages the sourcing and nurturing of new directorial
talent from across the globe. Currently, it has 26 directors on
its roster, ranging from highly experienced industry names to
ambitiousnewcomers.
We have produced work for many household brand names including Aldi, Le
Creuset, Facebook, Google, M&S, Burberry, Wella, BBC and Vodafone. It is a
source of great pride that we have received recognition for our creative output
from both peers and clients – winning numerous industry awards including D&AD,
BTA, Creative Circle and Cannes Lions.
We serve our clients by creating world-class film assets executed to the highest
production standards. In a cluttered and saturated digital world where consumer
attention is a valued commodity, our films are designed to engage a brand’s
audience with stand-out creativity. Ultimately, clients look to us and their other
agency partners to help drive sales and profitable growth.
FACTS ABOUT
HELLO LOVE
»CEO: Philip Dupée
»Founded in 2003
»Based in Mayfair, London
»Services: Creation and filming
of TV commercials and
branded content
»No. of employees: 6
Hello Love
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
36 | HELLO LOVE
Our culture and values
We are a small, tightly knit team and
our employee turnover is low – the
average tenure is five years. What we
have in common is a love of filmmaking
– our inspiration and North Star in
the pursuit of creative excellence,
regardless of a client’sbudget.
Collaboration is very much a buzzword
within the creative marketing industry,
but we live and breathe it. Filmmaking
is by its very nature a collaborative
endeavour; our role is to manage and
encourage everyone involved to deliver
their very best.
We are committed to nurturing
new directorial talent, providing
opportunities for those with the artistry
and appetite to break into a fiercely
competitive market. We also offer
work experience to young people keen
to get their first taste of working for a
production company.
A snapshot of a typical week
In our business, much of our time,
energy and resources are dedicated
to promoting and showcasing our
directors to agencies and brands.
We do this in the knowledge that
at some point they may have a
brief, an opportunity for us to work
together, so we need to ensure that
our directors have visibility within the
industry. When we receive a brief
from an agency or brand, we identify
which directors are most suitable.
It may be, for instance, that the
agency is looking for someone who
specialises in filming food or fashion,
who is known for their outstanding
creativity in that sector. After sending
the potential client a directors’ reel,
we may then be asked to pitch.
At this stage, the director and our
executive producer produce a creative
treatment, a budget and a schedule
for theassignment.
The creative treatment is a detailed
proposal, often over 30 pages long.
It features the director’s vision for the
work, a veritable visual feast, together
with recommendations on visual style,
location, casting acting talent, music
and sound design. The budget and
schedule detail all costs and items
associated with the film’s production.
Aldi TV commercial
We are
committed to
providing
opportunities
for those with
the artistry
and appetite
to break into a
competitive
market
37HELLO LOVE |
DIGITAL, CULTURE, MEDIA & SPORT
If we win the competitive pitch,
production starts to the agreed
schedule. We lock down the dates
and the creative process is now under
way. Once the film is approved by the
client, it is sent to the media channels
to be played out to the brand’s
targetaudience.
Evolving to meet the needs of
the industry
Our sector is currently facing seismic
change, reflecting the structural
reconfiguration within the creative
communications industry. The reasons
are complex and interconnected,
driven by factors such as digitisation,
client demands for more cost-effective
agency models, shrinking agency and
production company margins and
both clients and agencies taking their
production work in-house. All of the
above could signal problems for our
continued income growth.
As an entrepreneurial company,
we view this ongoing disruption
as an opportunity to identify areas
of new growth, and we have met
such challenges head on. First, we
are exploiting a market trend that
is gathering momentum – working
directly with clients to create branded
content for digital channels. This offers
clients a tangible commercial benefit,
cutting out expensive advertising
agency overheads and releasing more
of their investment to where it belongs
– the production of film assets.
Time spent on social media is
increasing, with 16 to 24-year-olds
spending on average three hours
a day and 25 to 34-year-olds two
hours and 37 minutes. Brands follow
their audiences, which means that
they have an ongoing requirement
for film and photographic assets to
populate these platforms. This plays to
our expertise, creating an additional
revenue stream.
Second, we have launched an office in
Amsterdam, which is rapidly becoming
an influential European creative and
commercial hub. With companies
establishing headquarters there,
we see this as providing additional
growth potential, both in-market and
acrossEurope.
With the uncertainty around Brexit
continuing, it is difficult to predict
how the UK economy and its
businesses will fare. London will
continue to be the primary market
for our services, while securing a
presence in mainland Europe makes
sound commercial sense. Our industry
is changing at dizzying speed, which
results in both business challenges
and opportunities. What is certain
is that creative talent will always be
in demand, talent that can produce
film content to the highest standards,
that forges an emotional connection
with a brand’s audience. With a track
record for creativity and a growing
roster of directorial talent, there is
every reason to look to the future
with confidence.
Our industry is changing at dizzying
speed, which results in both business
challenges and opportunities
Le Creuset branded
content
»OUR SERVICES
The services we offer
include the following:
»Filming TV commercials
»Directing branded
content for digital
platforms
»Creating design and
motion graphics for TV
and digital platforms
»Editing and mastering
films in post-production
»Photography
BEST PRACTICE REPRESENTATIVE 2019
THE PARLIAMENTARY REVIEW
Highlighting best practice
36 | HELLO LOVE
Our culture and values
We are a small, tightly knit team and
our employee turnover is low – the
average tenure is five years. What we
have in common is a love of filmmaking
– our inspiration and North Star in
the pursuit of creative excellence,
regardless of a client’sbudget.
Collaboration is very much a buzzword
within the creative marketing industry,
but we live and breathe it. Filmmaking
is by its very nature a collaborative
endeavour; our role is to manage and
encourage everyone involved to deliver
their very best.
We are committed to nurturing
new directorial talent, providing
opportunities for those with the artistry
and appetite to break into a fiercely
competitive market. We also offer
work experience to young people keen
to get their first taste of working for a
production company.
A snapshot of a typical week
In our business, much of our time,
energy and resources are dedicated
to promoting and showcasing our
directors to agencies and brands.
We do this in the knowledge that
at some point they may have a
brief, an opportunity for us to work
together, so we need to ensure that
our directors have visibility within the
industry. When we receive a brief
from an agency or brand, we identify
which directors are most suitable.
It may be, for instance, that the
agency is looking for someone who
specialises in filming food or fashion,
who is known for their outstanding
creativity in that sector. After sending
the potential client a directors’ reel,
we may then be asked to pitch.
At this stage, the director and our
executive producer produce a creative
treatment, a budget and a schedule
for theassignment.
The creative treatment is a detailed
proposal, often over 30 pages long.
It features the director’s vision for the
work, a veritable visual feast, together
with recommendations on visual style,
location, casting acting talent, music
and sound design. The budget and
schedule detail all costs and items
associated with the film’s production.
Aldi TV commercial
We are
committed to
providing
opportunities
for those with
the artistry
and appetite
to break into a
competitive
market
37HELLO LOVE |
DIGITAL, CULTURE, MEDIA & SPORT
If we win the competitive pitch,
production starts to the agreed
schedule. We lock down the dates
and the creative process is now under
way. Once the film is approved by the
client, it is sent to the media channels
to be played out to the brand’s
targetaudience.
Evolving to meet the needs of
the industry
Our sector is currently facing seismic
change, reflecting the structural
reconfiguration within the creative
communications industry. The reasons
are complex and interconnected,
driven by factors such as digitisation,
client demands for more cost-effective
agency models, shrinking agency and
production company margins and
both clients and agencies taking their
production work in-house. All of the
above could signal problems for our
continued income growth.
As an entrepreneurial company,
we view this ongoing disruption
as an opportunity to identify areas
of new growth, and we have met
such challenges head on. First, we
are exploiting a market trend that
is gathering momentum – working
directly with clients to create branded
content for digital channels. This offers
clients a tangible commercial benefit,
cutting out expensive advertising
agency overheads and releasing more
of their investment to where it belongs
– the production of film assets.
Time spent on social media is
increasing, with 16 to 24-year-olds
spending on average three hours
a day and 25 to 34-year-olds two
hours and 37 minutes. Brands follow
their audiences, which means that
they have an ongoing requirement
for film and photographic assets to
populate these platforms. This plays to
our expertise, creating an additional
revenue stream.
Second, we have launched an office in
Amsterdam, which is rapidly becoming
an influential European creative and
commercial hub. With companies
establishing headquarters there,
we see this as providing additional
growth potential, both in-market and
acrossEurope.
With the uncertainty around Brexit
continuing, it is difficult to predict
how the UK economy and its
businesses will fare. London will
continue to be the primary market
for our services, while securing a
presence in mainland Europe makes
sound commercial sense. Our industry
is changing at dizzying speed, which
results in both business challenges
and opportunities. What is certain
is that creative talent will always be
in demand, talent that can produce
film content to the highest standards,
that forges an emotional connection
with a brand’s audience. With a track
record for creativity and a growing
roster of directorial talent, there is
every reason to look to the future
with confidence.
Our industry is changing at dizzying
speed, which results in both business
challenges and opportunities
Le Creuset branded
content
»OUR SERVICES
The services we offer
include the following:
»Filming TV commercials
»Directing branded
content for digital
platforms
»Creating design and
motion graphics for TV
and digital platforms
»Editing and mastering
films in post-production
»Photography

www.hellolove.tv

This article was sponsored by Hello Love. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster