Hot Tub World

A Message from Lord Pickles and Lord Blunkett, followed by Hot Tub World's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Hot Tub World is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

hottub-world.co.uk

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
26 | COOL TO CLEAN
higher than that of a mortgage, let
alone living costs, but there has to be
enough of a margin for the cleaning
company to be profitable. In an ideal
world, each person would be paid the
living wage and companies would pay
an additional amount to the cleaning
company to action this.
We have our staff on payroll and they
rightly enjoy the associated benefits.
However, many companies do not
in order to avoid these associated
costs. This allows them to be more
competitive, giving them a huge
advantage over companies who
are compliant and look after their
staff. Of course, this is not right, but
the government does not have the
resources to pursue each company.
I prefer to know we are doing the right
thing and giving our staff the respect
they deserve. Sadly, some companies
are not put off by using suppliers
whose staff are not on the payroll
as it keeps the cleaning costs to a
minimum. This is something we would
like to see changed.
Developing relationships with
our staff
Staff retention and management
is another area of difficulty. As the
owner, you are always going to be
working as hard as possible, including
working late nights and at weekends.
Cleaning staff are not realistically going
to be invested in the business, and in
the vast number of instances, they live
hand to mouth. It has been hugely
important to try and develop the
relationships we have with our staff,
something which is especially difficult
as most of our staff are not English.
Fortunately, the vast majority of our
staff are absolutely fantastic and have
an astonishing work ethic. We support
these workers as much as possible
while ensuring those who do not meet
our standards are moved on.
Our company is made by each and
every person working for it. In order
for the business to have a soul, and a
community feel, I nurture a relationship
with each and every person we
employ. Our growth depends on
these relationships and so this is a
constant priority for myself and our
management team.
The fundamentals of any business are
honesty, decency, transparency and
reliability. We always stick to these
essential criteria and as long as we
do this, there is no reason why we
can’t continue to grow. While we are
extremely ambitious, we are humble
enough to recognise that we do not
have all the answers and that it is
through a process of ongoing learning
that we will be able to improve.
The
fundamentals
of any
business are
honesty,
decency,
transparency
and reliability.
We always
stick to these
essential
criteria
27HOT TUB WORLD |
BUSINESS SERVICES
Managing Director JohnWhiteley
Hot Tub World’s newly
refurbished showroom
As the longest-established hot tub retailer in Yorkshire,
Hot Tub World has built its reputation over the past
20 years on quality. With a specialist team of just
eight people, the company has now grown to sell more than
100 premium hot tubs every year. Managing Director John
Whiteley says that throughout this journey, he has recognised
the influence of social factors, the importance of taking
environmental concerns into consideration and the value of a
healthy work-life balance.
At the turn of the millennium, I founded Hot Tub World in a converted woollen
mill in West Yorkshire. A limited trading company of 19 years, we are officially the
longest-established hot tub retailer in Yorkshire, backed by an eight-person-strong
team including one director, one office manager and one sales and marketing
manager. One sales assistant and four engineers trade from our sole showroom
and information-only website.
We offer a range of premium-priced products, both to the public and to
businesses, direct from the showroom, of HotSpring-branded and reconditioned
hot tubs. We also sell chemicals and accessories from our on-site shop, which
provides further advice to the public. Hot Tub World gains additional revenue from
repairs and warranty work derived from our new and current customer base.
Our mission statement is: “Yorkshire’s longest-established retailer. We don’t sell
hot tubs ... we help you buy one!” This principle is reflected throughout our family-
run business, with a large proportion of sales coming through customer referrals
and five-star Trustpilot reviews.
FACTS ABOUT
HOT TUB WORLD
»Managing Director:
JohnWhiteley
»Founded in 2000
»Located in Yorkshire
»Services: Hot tub retail
»No. of employees: 8
Hot Tub World
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | HOT TUB WORLD
It’s a hot tub world
We are a mature business and are well
established within the hot tub industry.
This has been evident since the
beginning of trade in 2000, and we
have gained many loyal customers who
are now either making their second
hot tub purchase, trading in their old
one and upgrading to a new one, or
repeatedly buying chemical products
and using the repair service available.
The age demographic of our customers
comprises 20 per cent between the ages
of 20 and 35, 35 per cent between the
ages of 35 and 50, and the remaining
45 per cent between 50 and 100.
2019 marked the beginning of our
best financial year to date, with an
average sales rate of 130 hot tubs per
year until this point.
From party houses to family fun
Social factors have had an impact on
Hot Tub World for the better. Hot tubs
have become extremely popular as
a social product in the form of party
houses, currently on the rise, and
we have supplied at least five in our
localarea.
Families are also increasingly often
purchasing hot tubs as a way of
bonding with their children, young
and old, replacing the children’s
need for digital devices with a good
oldconversation.
Hot tubs are now seen as a more
accessible product, promoted by
digital marketing platforms, the rising
trend of influencer marketing and
productplacement.
HotSpring is currently the only
company on the market to offer its
patent-pending Fresh Water Salt
system, introduced into two ranges of
tubs. This product enables customers
to use salt to create natural chlorine
without odour or irritants, which in
turn enables the tub water to last
for up to 12 months, making this
system far kinder to the environment,
requiring less water consumption and
causing less chemical pollution.
HotSpring is at the forefront
of technological advancement,
continuously updating products with
the latest software, and following
the market trends and listening to
customer needs.
Decent exposure
Hot Tub World has been trading
for 19 years and is officially the
longest-established hot tub retailer
in Yorkshire. We have an extremely
loyal customer base, who return to
the business for repeat purchases,
chemicals and repair services. Our
premium-priced products have a
transparent price point; in addition,
Hot Tub World are
a proud retailer of
HotSpring spas
The family run business
was established in 2000
Yorkshire’s
longest-
established
retailer. We
don’t sell hot
tubs... we
help you
buyone!
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | HOT TUB WORLD
It’s a hot tub world
We are a mature business and are well
established within the hot tub industry.
This has been evident since the
beginning of trade in 2000, and we
have gained many loyal customers who
are now either making their second
hot tub purchase, trading in their old
one and upgrading to a new one, or
repeatedly buying chemical products
and using the repair service available.
The age demographic of our customers
comprises 20 per cent between the ages
of 20 and 35, 35 per cent between the
ages of 35 and 50, and the remaining
45 per cent between 50 and 100.
2019 marked the beginning of our
best financial year to date, with an
average sales rate of 130 hot tubs per
year until this point.
From party houses to family fun
Social factors have had an impact on
Hot Tub World for the better. Hot tubs
have become extremely popular as
a social product in the form of party
houses, currently on the rise, and
we have supplied at least five in our
localarea.
Families are also increasingly often
purchasing hot tubs as a way of
bonding with their children, young
and old, replacing the children’s
need for digital devices with a good
oldconversation.
Hot tubs are now seen as a more
accessible product, promoted by
digital marketing platforms, the rising
trend of influencer marketing and
productplacement.
HotSpring is currently the only
company on the market to offer its
patent-pending Fresh Water Salt
system, introduced into two ranges of
tubs. This product enables customers
to use salt to create natural chlorine
without odour or irritants, which in
turn enables the tub water to last
for up to 12 months, making this
system far kinder to the environment,
requiring less water consumption and
causing less chemical pollution.
HotSpring is at the forefront
of technological advancement,
continuously updating products with
the latest software, and following
the market trends and listening to
customer needs.
Decent exposure
Hot Tub World has been trading
for 19 years and is officially the
longest-established hot tub retailer
in Yorkshire. We have an extremely
loyal customer base, who return to
the business for repeat purchases,
chemicals and repair services. Our
premium-priced products have a
transparent price point; in addition,
Hot Tub World are
a proud retailer of
HotSpring spas
The family run business
was established in 2000
Yorkshire’s
longest-
established
retailer. We
don’t sell hot
tubs... we
help you
buyone!
29HOT TUB WORLD |
BUSINESS SERVICES
we detail the products and services
included within the price, with no
hidden extras.
We only sell American products,
made in Mexico and Vista, and ensure
that they pass strict quality and
environmental checks before they
are dispatched. There is an emphasis
on customer service, as evidenced
and backed by longstanding,
knowledgeable employees together
with excellent Trustpilot and Google
business reviews. As a brand, HotSpring
has a large exposure in America, where
the products are manufactured, but has
not gained as much attention in the UK.
Flooded with competitors
The market is currently flooded with
competitors, offering cheap online deals
but poorly manufactured, substandard
products. We find that this ties in
with the growth of unregulated use
and the potential for ill health due to
poor operating standards. Intellectual
property infringement is on the rise, with
more and more new brands entering
the market, imitating with comparable
products but with poorer quality, China
being one of the largestcontributors.
At present, we do not actively
sell products online or use digital
marketing to its full potential to raise
product awareness. As a business,
the two main competitor brands’
showrooms are within a 30-mile radius
of our premises, so expanding our
online profile would be no bad thing.
This is something we are hoping to
engage with more in the future.
Brexit is a political factor that has
already had an impact on Hot Tub
World. This is due to the change in
the exchange rate between the dollar
and the pound. The uncertainty of
the Brexit outcome has had an impact
on customers’ spending patterns.
However, the implementation of a new
finance agreement product with a Buy
Now Pay later option has helped to
sway the uncertain customer to hold
onto their money for an extra year
while the Brexit deal is agreed.
Tapping into the market
Hot Tub World has the opportunity
to capitalise on a huge untapped
market through the development of
a new mobile website. This website
will initially be for information only,
but has the ability to be adapted to
ecommerce. This will enable Hot Tub
World to reach a wider demographic
and spread brand and HotSpring
product awareness.
In summary, Hot Tub World, as a
mature business, has gone from
strength to strength year on year;
the forecast for 2020 is of moderate
increases, with no foreseeable threats.
The HotSpring HotSpot
Relay is Hot Tub World
and HotSpring’s best-
selling spa
HotSpring is at
the forefront of
technological
advancement,
continuously
updating
products with the
latest software,
and following the
market trends
and listening to
customer needs

hottub-world.co.uk

This article was sponsored by Hot Tub World. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development