Imagineear

A Message from Lord Pickles and Lord Blunkett, followed by Imagineear's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Imagineear is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett, MP
Pickles signature Rt Hon The Lord Eric Pickles, MP

www.imagineear.com

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | IMAGINEEAR
Chief Executive Andrew Nugée
Imagineear at Van Gogh
Museum
Imagineear provides multimedia services to visitor attractions
in the UK, the EU, Asia and the US. It supplies consistent, pre-
recorded media content which is multilingual and interactive to
strengthen the service offered by its clients to their visitors, and
help them to stand out as a result. The team at Imagineear believe
that building a business is a force for good in society, and therefore
a moral undertaking. CEO Andrew Nugée tells
TheParliamentary
Review
more about this philosophy and the team’s work.
I founded Imagineear with Ziv Kushnir; we were joined quickly by Eleonore
Heijboer, Eric van der Hoeven and Clare Cooper-Hammond. Conceived from the
outset as an international, full-service provider, we now benefit greatly from an EU
office in Amsterdam Zuid that complements our headquarters at the 1,300-year-old
Fulham Palace in west London.
Visitors everywhere, whether domestic or international, often want to know more.
More about the story of this painting, or the history of those ramparts, or the goals
scored by that legend, in their own language and adapted to fit their national
context. At Imagineear, we build the hardware, software, apps and content to
deliver these compelling stories to visitor attractions – and their visitors. Our clients
include the Houses of Parliament and the twin powerhouses on Amsterdam’s
Museumplein: Rijksmuseum and Van Gogh Museum.
We provide both self and group-guided multilingual tours at the great stadiums at
Wembley, Arsenal, Liverpool, Tottenham, Croke Park and more. We allow these
sports businesses to offer their visitors instant access in Mandarin, or Arabic, and
therefore to promote their destination securely and immediately to fans worldwide.
FACTS ABOUT
IMAGINEEAR
»Chief Executive:
AndrewNugée
»Established in 2009
»Based in Fulham, London
»Services: Turnkey multilingual
multimedia experiences
for groups and individuals,
including hardware design
and manufacture, software,
multimedia content production,
app design and build
»No. of employees: Over 30
»Over 40 million visitors have
taken an Imagineear tour
»30,000 Imagineear tours are
taken daily
Imagineear
39IMAGINEEAR |
DIGITAL, CULTURE, MEDIA & SPORT
Further afield, we power GPS-triggered
tours at the Kennedy Space Center in
Florida, mixed-language tours in light
aircraft provided by Harbour Air in
Vancouver and a thought-provoking
examination of the Holocaust at New
York’s Museum of Jewish Heritage.
The power of compelling
content
We all respond to an engaging
narrative – as humans, we remember
stories. We like to be addressed by
name, too. Our goal is to communicate
often complex subject matter in
a direct, elegant, interactive and
memorable way. In the club’s home
changing room, we let you trigger
videos on-screen by pointing your
Imagineear device at Mo Salah’s shirt.
On a quiet, non-match day, we can
drop you into 360-degree video
footage of a game in progress,
immersing you in the power, the
applause and the passion. We can link
your handheld tablet to the big screen
in front of you, delivering content
personalised just for you, and in your
mother tongue. We allow you to delve
deeper, or skip past whatever you
want: it’s all up to you.
The potential of intelligent
networks
Within the confines of GDPR, we know
what you chose to see, and what you
chose to skip. But the power of data
goes much deeper. We can help our
clients optimise the flow and density of
visitors to identify hotspots and quiet
areas. Better still, we can manage this
in partnership with them, and redesign
content to increase dwell time or
capacity and reduce bottlenecks. At
trade shows and exhibitions, we can
recognise your visitors and – with their
permission – direct them intelligently
to services they might need.
At Imagineear, we have from the
outset designed, built and maintained
our own Android tablet hardware
platforms; that way, we can guarantee
they will continue to deliver for our
clients in the long term. We are
also constantly expanding a suite
of proprietary software – to upload
session statistics to our cloud, pull
latest content sets down from the
cloud, communicate battery health to
the tech office and run the self-guided
and group tours – in order to deliver a
consistent, intelligent and interactive
experience for the end-user.
Imagineear “Shirtcam”
at MUFC
Visitors
everywhere,
whether
domestic or
international,
often want to
know more
BEST PRACTICE REPRESENTATIVE 2019
THE PARLIAMENTARY REVIEW
Highlighting best practice
38 | IMAGINEEAR
Chief Executive Andrew Nugée
Imagineear at Van Gogh
Museum
Imagineear provides multimedia services to visitor attractions
in the UK, the EU, Asia and the US. It supplies consistent, pre-
recorded media content which is multilingual and interactive to
strengthen the service offered by its clients to their visitors, and
help them to stand out as a result. The team at Imagineear believe
that building a business is a force for good in society, and therefore
a moral undertaking. CEO Andrew Nugée tells
TheParliamentary
Review
more about this philosophy and the team’s work.
I founded Imagineear with Ziv Kushnir; we were joined quickly by Eleonore
Heijboer, Eric van der Hoeven and Clare Cooper-Hammond. Conceived from the
outset as an international, full-service provider, we now benefit greatly from an EU
office in Amsterdam Zuid that complements our headquarters at the 1,300-year-old
Fulham Palace in west London.
Visitors everywhere, whether domestic or international, often want to know more.
More about the story of this painting, or the history of those ramparts, or the goals
scored by that legend, in their own language and adapted to fit their national
context. At Imagineear, we build the hardware, software, apps and content to
deliver these compelling stories to visitor attractions – and their visitors. Our clients
include the Houses of Parliament and the twin powerhouses on Amsterdam’s
Museumplein: Rijksmuseum and Van Gogh Museum.
We provide both self and group-guided multilingual tours at the great stadiums at
Wembley, Arsenal, Liverpool, Tottenham, Croke Park and more. We allow these
sports businesses to offer their visitors instant access in Mandarin, or Arabic, and
therefore to promote their destination securely and immediately to fans worldwide.
FACTS ABOUT
IMAGINEEAR
»Chief Executive:
AndrewNugée
»Established in 2009
»Based in Fulham, London
»Services: Turnkey multilingual
multimedia experiences
for groups and individuals,
including hardware design
and manufacture, software,
multimedia content production,
app design and build
»No. of employees: Over 30
»Over 40 million visitors have
taken an Imagineear tour
»30,000 Imagineear tours are
taken daily
Imagineear
39IMAGINEEAR |
DIGITAL, CULTURE, MEDIA & SPORT
Further afield, we power GPS-triggered
tours at the Kennedy Space Center in
Florida, mixed-language tours in light
aircraft provided by Harbour Air in
Vancouver and a thought-provoking
examination of the Holocaust at New
York’s Museum of Jewish Heritage.
The power of compelling
content
We all respond to an engaging
narrative – as humans, we remember
stories. We like to be addressed by
name, too. Our goal is to communicate
often complex subject matter in
a direct, elegant, interactive and
memorable way. In the club’s home
changing room, we let you trigger
videos on-screen by pointing your
Imagineear device at Mo Salah’s shirt.
On a quiet, non-match day, we can
drop you into 360-degree video
footage of a game in progress,
immersing you in the power, the
applause and the passion. We can link
your handheld tablet to the big screen
in front of you, delivering content
personalised just for you, and in your
mother tongue. We allow you to delve
deeper, or skip past whatever you
want: it’s all up to you.
The potential of intelligent
networks
Within the confines of GDPR, we know
what you chose to see, and what you
chose to skip. But the power of data
goes much deeper. We can help our
clients optimise the flow and density of
visitors to identify hotspots and quiet
areas. Better still, we can manage this
in partnership with them, and redesign
content to increase dwell time or
capacity and reduce bottlenecks. At
trade shows and exhibitions, we can
recognise your visitors and – with their
permission – direct them intelligently
to services they might need.
At Imagineear, we have from the
outset designed, built and maintained
our own Android tablet hardware
platforms; that way, we can guarantee
they will continue to deliver for our
clients in the long term. We are
also constantly expanding a suite
of proprietary software – to upload
session statistics to our cloud, pull
latest content sets down from the
cloud, communicate battery health to
the tech office and run the self-guided
and group tours – in order to deliver a
consistent, intelligent and interactive
experience for the end-user.
Imagineear “Shirtcam”
at MUFC
Visitors
everywhere,
whether
domestic or
international,
often want to
know more
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
40 | IMAGINEEAR
The importance of an
outstanding team
With 30 office staff today, and growing
at 30 per cent every year, recruitment
and development are important skills
for us. We have had success recruiting
in often overlapping pools, with subject
matter experts, local talent returning
to work after a break or when children
become self-sufficient, and colleagues
from previous companies, to name just
a few examples.
A chance conversation in Munich five
years ago led us to add apprentices to
the recruitment mix, with whom we
have had notable success, and to one
half of whom we have since offered
full-time contracts. Confident that we
can fill gaps in their knowledge, what
we prize most highly when recruiting is
a collaborative and positive attitude.
Owner-managed businesses often
reflect their leaders’ personalities. We
believe no one is indispensable, that all
of us can be creative and that everyone
is a volunteer. Two out of five of our
leadership team are women, roughly
a third of Imagineear staff are non-UK
nationals and we proudly recruit from
all socioeconomic backgrounds.
Around this mix of people, we aim to
build a safe, supportive and learning
environment, offering members of
staff flexible working and free access to
online training, with allocated training
time off. We also stay away from
directing employees’ learning; we let
staff identify the subjects that interest
them, in no doubt that Imagineear
will reap the reward. This will in turn
benefit Croke Park in Dublin, or The
Royal Castle in Warsaw or BOZAR in
Brussels and, in turn, their visitors.
Looking forward with
confidence
Every business has opportunities
and faces risks. We are in a growth
phase, so ours involve developing new
technology platforms and new services
to offer on them while creating new
channels to market and manage
projects. All the while, we continue
to design robust internal processes to
keep up with changes in the scope and
size of Imagineear.
While multinational enterprises
legitimately worry about international
supply chains and tariff-free trade, we
look forward with confidence, and not
least towards the US. We are proud to
be only the third UK company ever to
have been chosen to take part in the
22-year old Global Access Program at
UCLA’s Anderson School of Business,
which helps non-US businesses build
a detailed investment-ready plan for
entry into the American market.
The media world is changing fast, with
legitimate concerns about sur veillance
and privacy, stress, work conditions
and flexibility, and we navigate these
challenges. Throughout it all, however,
our goal is clear: to anticipate our
clients’ needs and to deliver consistent,
innovative, high-value media services
to meet them. All the while, ideally,
enjoying ourselves.
We all
respond to an
engaging
narrative – as
humans, we
remember
stories
Imagineear at Heineken
Experience
41ALEXANDER ADVERTISING INTERNATIONAL |
DIGITAL, CULTURE, MEDIA & SPORT
Managing Director
JamesAlexander
The AAI team reviewing a
campaign concept
Alexander Advertising, based in the riverside town of
Wallingford in Oxfordshire, was founded in 1968 by the
father of current Managing Director James Alexander,
Byron Alexander. During the ensuing 50 years, it has survived
numerous recessions and continues to survive where others,
both large and small, have fallen by the wayside. James tells
TheParliamentary Review
more about the trajectory of the
business before discussing how it has overcome difficulties and
built on the lessons learned for the future.
We are a family-orientated business and treat every employee as such. We are not
just a team and we feel that supportive, open dialogue and relationships between
everybody lead to more productivity and a workforce that knows its contribution
is valued. This is hugely important to the organisation as increased collaboration
encourages a sense of ownership and belonging; if employees are invested in their
work, the resulting performances will be higher.
On a day-to-day basis our activities are purely focused on servicing the immediate
needs of our clients, be that via creative designs, content writing, buying media
space, researching the most effective routes to market, campaign planning or
simply offering unbiased media recommendations.
The recently deceased Byron Alexander always said to me, “It’s better to have a
million clients and make a £1 profit from each than it is try to make a £1 million
from a single client.” This has always been the driving force behind our core
values; we do not charge for anything we don’t have to, and we take immense
FACTS ABOUT
ALEXANDER ADVERTISING
INTERNATIONAL
»Managing Director:
JamesAlexander
»Established in 1968
»Based in Wallingford,
Oxfordshire
»Services: Advertising and
marketing services
»No. of employees: 9
»No. of clients: Over 150
»We celebrated 50 years in
business in June 2018
»www.alexander-advertising.co.uk
Alexander Advertising
International

www.imagineear.com

The Parliamentary Review Publication, in which this article originally appeared, contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster