
THE PARLIAMENTARY REVIEW
Highlighting best practice
12 | INGENTA PLC
Our expertise gained from helping
publishers maximise their revenue
opportunities is now benefiting other
content-rich industries. Earlier this
year, we signed a deal with Sainsbury’s
for our advertising solution to help
manage their digital advertising
space. We are also positioned to
bring value to other areas of retail,
healthcare, banking, education and
inter-governmental organisations. The
opportunities continue to expand as
more organisations find themselves
becoming publishers.
The broadening publishing
landscape
Ingenta provides opportunities for
businesses that wish to leverage their
assets by extrapolating meaningful
content and making it available to
consumers as open, print-on-demand
or paid-for content. In fact, the
growing realisation that businesses
already create and disseminate
content, sometimes in vast quantities,
has driven a multitude of changes in
the need to fully leverage that content.
The sheer explosion of new content
has created a “noisy” environment
and organisations need to invest in
key technologies to make sure that
the right content is available in the
right form at the right time. Acontent
strategy backed with the right
technology is business critical; if your
content cannot easily be found then
consumers assume it does not exist.
This is an investment that more and
more businesses are making to deliver
their content effectively, make it
discoverable to their target audience,
and where applicable use that channel
as a source of revenue. Success
depends on being able to react swiftly
to changing demands with products,
the acquisition of content, shifting
rights needs, and increased tracking
needs. Solutions to these needs must
be easy to navigate, scalable and
capable of handling today’s challenges
as well as tomorrow’s.
Our position of strength –
core customer focus
In 2017, we partnered with Rosen
Publishing, an American educational
publisher, to launch our full commercial
ERP to support their business. By 2018,
after a successful implementation,
we grew the solution to support
integration of a newbusiness.
President and owner Roger Rosen
said: “It is vitally important to our
continuing success as a fast-growing,
robust independent publisher…,
that Rosen utilise a state of the art,
flexible and reliable system to meet
our customers’ needs and our own
growth plans. Rosen now publishes
across many formats, with increasingly
complex packages and bundles of
content across different product
types. I have confidence that Ingenta
can partner with us to support our
acquisition growth plans and ongoing
innovations in product mix which must
come speedily to market.”
Finding the right content
at the right time
I have
confidence
that Ingenta
can partner
with us to
support our
acquisition
growth plans
and ongoing
innovations in
product mix
which must
come speedily
to market
Roger Rosen,
President and CEO
RosenPublishing
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