Inspired Villages Group

A Message from Lord Pickles and Lord Blunkett, followed by Inspired Villages Group's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Inspired Villages Group is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

Phil Bayliss, Head of Later Living
at Legal & General Capital
Later living communities
provide physical and
emotional support
Established in August 2017 alongside partners Legal
& General, Inspired Villages Group is a developer and
operator of later living accommodation, delivering
retirement communities across the UK. It is widely recognised
that the UK is underprepared to meet the needs of its ageing
population. Currently, there are more than 12 million over-
65s in the UK, and this figure is expected to increase by 50 per
cent over the next 20 years. Inspired Villages was established
to tackle the undersupply of age-specific housing – helping
to address the spiralling health and social care spend which
resulted from a lack of appropriate later living accommodation.
Phil Bayliss, Head of Later Living at Legal & General, believes
that these are concerns that can no longer be ignored by both
industry and government, and tells the
In a later living community, residents benefit from more than just a house. These
communities provide physical and emotional support, leisure, hospitality, a social
environment and care services.
There are also broad health benefits for residents. Research has shown that 49
per cent of accidental deaths in over-65s are caused by falls in their own home; in
later living communities, this figure is reduced to as low as 18 per cent. Retirement
communities have also shown to be beneficial for the healthcare system – providing
a 50 per cent decrease in GP visits and a 40 per cent reduction in NHS spending for
each individual resident.
»Head of Later Living at Legal &
General Capital: Phil Bayliss
»Established in 2017
»Headquartered in King’s
Cross, London
»Services: Provision of later
living accommodation
»No. of employees: 160
»Operate 7 communities across
the country
Inspired Villages Group
Highlighting best practice
It’s not just about physical health; it’s
about social and mental engagement,
too. Retirement communities play
an important role in combatting
loneliness and isolation, a debilitating
and unexpected reality affecting
around 1.2 million older people in
the UK. A later living village, where
community is at its core, provides a
platform for residents to socialise with
like-minded people, see and do things
with friends and live an active and
more fulfilling life.
Challenging the conventions
of a traditional retirement
Since Inspired Villages was established,
it has grown from four principal
shareholders and 20 employees to a
team of more than 160 covering seven
villages across the country.
Over the next ten years, we plan to
invest billions across 50 further sites
and deliver 8,000 homes for more than
12,500 residents.
Internationally, we have seen
countless examples of how active,
community-focused living can change
people’s lives. Overseas, we have
seen recognition and support from
government and policymakers of the
benefits of appropriate later living
housing and the delivery of care in a
purpose-built environment.
This support has helped retirement
villages to become a mainstream
option for older demographics;
over six per cent of over-65s in the
US and Australia live in retirement
communities. This is in comparison to
the 0.6 per cent of over-65s choosing
a retirement community in the UK.
Meeting international
standards for later living
Disappointingly, the UK does not
have specific land use classification
for retirement communities, and it is
a continued frustration that we lag
behind the rest of the world.
Government needs to recognise the
intrinsic link between housing, health
and local planning policies, and
provide a new land use class to serve
the needs of this sector, instead of
pigeonholing retirement communities
into either a care home or residential
Against a new policy framework,
we are dedicated to bringing a new
style of retirement living to as many
of our elderly population as possible,
while creating a blueprint that can be
adopted across the industry.
Changing the face of
retirement living
There are two mainstream business
models in the later living sector; one
focuses on development profits and
the other on longer-term operational
revenues. The former is transactional,
and the latter centres on the customer
The public misconception around
retirement villages often stems from
a lack of definition between these
Helping over-65s to live
more fulfilling lives
Over the next
ten years, we
plan to invest
billions across
50 further
sites and
deliver 8,000
homes for
more than
two models – the one that puts the
customer first is marred by the model
that focuses on development profits.
As a sector, we need to commit
to improving standards to change
perceptions and attract more people
into retirement communities.
We need a new operating model
across the board; one which ensures
residents are always put first, while
also employing and training staff to
adopt a mindset more traditionally
associated with the service or
hospitality industries.
Finally, more than ever, we are seeing
the need to develop financial products
which can help as many people as
possible enjoy later life.
We need to create thriving
communities which tackle the worries
of an unknown future for many – then
we will have done something truly
The road ahead for later living
With the support of government,
continued partnership with local
authorities and a commitment to
change from the wider community,
we believe we can pave a new way
forward for retirement living in the
UK, with all the social and economic
benefits that it will provide.
Many of our residents already say they
have had a new lease of life in our
They now enjoy activities including
travelling, academic study or even
It is time that the UK catches up with
the rest of the world in this regard;
at Inspired Villages, we want to
lead the way, helping our parents,
grandparents and friends to enjoy
better and healthier lives.
As a sector, we
need to commit
to improving
standards to
perceptions and
attract more
people into
Inspired Villages
continues to invest
in thriving later living

This article was sponsored by Inspired Villages Group. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy