Kelrick Properties Ltd

A Message from Lord Pickles and Lord Blunkett, followed by Kelrick Properties Ltd's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Kelrick Properties Ltd is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.kelrickproperties.co.uk

THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | KELRICK PROPERTIES LTD
RichardLee, Managing Director
Our storefront
Kelrick Properties is a family-run business with 14 staff,
based in Ashton-in-Makerfield, Lancashire. They have
been selling and letting residential and commercial
properties in the town since 2005 and now manage a large
portfolio of lets in the area. With a particular focus on retaining
and training staff, they have been able to grow and expand
since their inception. Managing Director Richard Lee and
Operations Director Kelly Lee are the husband and wife team
who head up Kelrick Properties.
In 2003, we started to buy properties to let in the northwest; in 2005, we made the
decision to leave our respective jobs in financial services and senior management
to set up our own agency. The recession made us stronger and more resilient, as
redundancies were avoided during that period, meaning that we now have a real
wealth of knowledge within the team.
Our employees choose to work for us rather than another agency because we have
a strong, can-do culture with great team spirit. We have regular staff nights out
and schemes to encourage innovation and positive performance, with spot prizes
for excellent work. We also reward loyalty and have a policy in place that awards
staff extra holidays for each year they have been with us over three years. Our staff
also receive a substantial gift when they reach ten years with our company.
We hold weekly sales and lettings meetings to discuss the week ahead and any
issues on the agenda. We are committed to investing in our staff, and everyone
from apprentices to managers has a training plan in place. Most staff started their
FACTS ABOUT
KELRICK PROPERTIES LTD
»Managing Director:
RichardLee
»Founded in 2005
»Based in Ashton-in-Makerfield,
Lancashire
»Services: Residential and
commercial sales and lettings
»No. of employees: 14
Kelrick Properties Ltd
29KELRICK PROPERTIES LTD |
BEST PRACTICE REPRESENTATIVE 2019
careers with us as apprentices and
worked their way up to their current
positions, having passed their relevant
NVQ qualifications and subsequent
National Association of Estate Agents
or Association of Residential Letting
Agents technical award.
Listening to our customers
We carry out regular customer
satisfaction surveys, and every seller
is given a questionnaire to return to
us after their house sale is completed.
We continuously act on all feedback
that we receive in order to improve
standards. In our last landlord survey,
100 per cent of our existing landlords
stated that they would recommend
us to family and friends. We also
received a score of 100 per cent when
the ombudsman scheme carried
out a survey about our company.
We currently have a Google Review
rating of 4.5 out of five stars, based
on 47recent reviews. We have also
recently been awarded the gold award
for Best Letting Agent in Wigan in the
British Property Awards.
We hold property advice clinics every
Wednesday from three o’clock to half
past five. Any seller, buyer, landlord or
tenant can drop in for free advice about
property-related issues, and members
of the sales and lettings teams are
available for them to speak to. This does
not only apply to existing customers, as
we open these sessions to all.
We have been the top-selling agent in
the area for the last five years, meaning
we receive many recommendations
and repeat business. We offer an
unrivalled marketing package and
competitive rates for sellers, utilising
major property portals such as
Rightmove, OnTheMarket.com and the
local press. We also offer professional
photography, floor plans, 360-degree
virtual tours and out-of-hours viewings
for buyers who are unavailable from
nine o’clock to five o’clock. Buyers can
also arrange viewings via our website
and socialmedia.
We offer various letting and
management packages for landlords,
ranging from “Tenant Find” to “Full
Management with Rent Guarantee”.
We regularly communicate with our
landlords, speaking to them routinely,
and we publish a bimonthly newsletter,
which they all receive. This gives them a
taste of what is going on locally in the
lettings market, changes in legislation,
details of investment properties
they may wish to purchase and any
other interesting news. We have an
experienced team of contractors who
also offer refurbishment services and
full house makeovers for landlords.
We offer a full range of services
for tenants, including out-of-hours
viewings and fast-track applications
if required. Our website is optimised
for tenants, meaning that they can
arrange a viewing, apply for a property
or report a repair online or via social
media. We continue to have the
lowest renewal fees in the area, so
tenants are more inclined to stay in
their properties longer, which also
benefits the landlords. We have on-call
cover for holidays so that tenants have
peace of mind if they should have any
repairissues.
Richard and Kelly Lee
The recession
made us stronger
and more
resilient, as
redundancies
were avoided
during that
period, meaning
that we now
have a real
wealth of
knowledge
within the team
THE PARLIAMENTARY REVIEW
Highlighting best practice
30 | KELRICK PROPERTIES LTD
Planning for the next
12months
The property market has been subject
to an overwhelming amount of
legislation over the last decade and
even more so in the last couple of
years. Landlords and agents also have
to deal with increasing taxes and costs
associated with property management.
The phasing out of mortgage relief
over the next five years means that
landlords are no longer allowed to
offset their mortgages against profit
from their rent. Selective licensing is a
further financial burden to landlords in
many areas.
A major threat to lettings businesses
is the impending tenant fee ban. This
piece of legislation has come about
as a result of agents overcharging
tenants for the administration of
setting up and managing a tenancy.
Althoughdesigned to eliminate this
malpractice, it will have a massive
impact on the whole lettings industry.
In the north of England, the average
fee charged to a tenant is around
£245, which includes everything from
application to checkout at the end
of a tenancy. This fee was more than
double in London and other major
cities, although the agents were doing
exactly the same amount of work. If
a cap were applied to tenant fees,
this would be a fair way of dealing
with the problem, as well as allowing
good agents to be paid a fair rate for
their work. We can envisage lettings
agencies closing down as a result
of this ban. We would also predict
a future shortage of rental homes
as landlords sell their investment
properties. Consequently, rents will
rise substantially as a result of the
tenant fee ban and the accompanying
increase in legislation and taxation.
Looking forward, we hope to continue
to grow and expand our business. By
continuing to focus on investing in our
staff and making sure that each client
receives personal attention, we hope
to continue to serve our local area for
many more years to come.
In our last
landlord survey,
100 per cent of
our existing
landlords
stated that they
would
recommend us
to family and
friends
Our team

www.kelrickproperties.co.uk

This article was sponsored by Kelrick Properties Ltd. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy