Mayfair Kitchen Studio

A Message from Lord Pickles and Lord Blunkett, followed by Mayfair Kitchen Studio's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Mayfair Kitchen Studio is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.mayfairkitchens.co.uk

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
32 | PHD ASSOCIATES
best answer the question, I coined
the phrase “we are interpreters
ofdreams”.
From surviving to thriving
This year I made the decision to reform
the practice as an LLP. A limited liability
practice allows employees to have a
stake in the company by becoming
partners with limited liability, acquiring
a greater share as and when they feel
it appropriate. This allows an individual
to become jointly responsible for the
practice – for example, a five per cent
stake in the company equates to a
five per cent responsibility for the
practice’s actions. I hope that in six or
seven years, they will have acquired
the greater share of the business and I
can ease out into the role of consultant
and retire from daily work.
We take the growth of our employees
seriously. We fund extended training
and both run in-house and take part
in external continual professional
development. We ask them regularly
where they see themselves in one
year, two years and more and how
we can help them to get there. This
professional approach ensures they
bring the same level of care and
attention to their clients and their
projects. As when I was starting out,
I give them as much responsibility
as they feel comfortable with and
encourage them to step one pace
beyond that. It is wonderful to watch
them grow into their profession.
We are planning on employing
additional staff in 2020: technicians to
improve our workflow in construction
detailing, and structural engineers
to bring that service back in-house.
I want our architects to become
capable engineers and our engineers
to become architects. Our clients
deserve a fully co-ordinated approach
to construction.
Our clients
deserve a fully
co-ordinated
approach to
construction
A completed country
house project
33MAYFAIR KITCHEN STUDIO |
HOUSING
Director Peter Shaw
Mayfair Kitchen Studio,
Cheshire Oaks
Founded in 1983 by John and Terry Shaw, Mayfair Kitchen
Studio is the “perfect blend” of architectural design and
craftsmanship expertise. John tells
The Parliamentary
Review
that the firm set out to supply quality kitchens from
day one, and that Mayfair would never compromise on quality.
According to John, this philosophy spans from the beginning of
the process all the way through to installation.
To ensure client confidence we decided to provide a unique guarantee, and one
sentence said it all – “Your kitchen and all items installed, including appliances, will
be guaranteed for five years.”
We have had to answer to every client for five years and we are still doing so
today. We believe this is the only guarantee in the UK that is one hundred per
cent unconditional. We also have a second guarantee, provided by the KBSA, the
national body overseeing quality kitchen outlets, which monitors our completed
installations and guarantees our clients’ deposits.
Our first showroom, at Bebington and Port Sunlight, relied heavily upon local
clients. In time we branched out into Cheshire, Lancashire, and North Wales.
Today we cover England, Scotland and Ireland, and commissions have also been
completed in Dubai and France.
Policy for growth
To ensure steady growth we aim to establish the Mayfair name as the place to
shop. We are doubling the floor area of our showroom at junction ten of the
FACTS ABOUT
MAYFAIR KITCHEN STUDIO
»Managing Director and
Founder: John Shaw
»Director: Peter Shaw
»Founded in 1983
»Located in Cheshire Oaks
Outlet Village, Bebington and
Port Sunlight on the Wirral
and Duddon, Cheshire
»Services: Personalised kitchen
design and installation
including extensions and
structural work
»No. of employees: 27
Mayfair Kitchen
Studio
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
34 | MAYFAIR KITCHEN STUDIO
M53 Cheshire Oaks Outlet Village
and adding a mezzanine floor. The
incorporation of a soft-furnished area
for clients to relax and view on-screen
information about Mayfair will be
anasset.
Clients are made aware of the low-
key sales approach which has been
the basis of our progress. Over the
last 36 years, £39 million worth of
kitchens at today’s value has been
purchased by our clients, not sold
tothem.
Excellence in installation is one of
the key factors influencing our future
prosperity. Recommendations are
the bedrock of our company, and
our senior fitters Steve Vaughan and
Edwin Smith have been a big asset
with their empathetic approach to
ourclients.
Google Reviews are highly important.
We believe our bank of reviews is
amongst the best, and can be visited
by prospective clients. We always
mention to clients that we would like
them to purchase, but if not, we wish
them well with their project.
We believe that nice people know nice
people, and that recommendations
will develop into a network for the
future. The need to advertise will be
minimised and we will be stronger in
the face of recessions.
During the installation, we welcome
and encourage the involvement of our
clients. They enjoy this approach, and
our thorough clean up at the end of
each day, inside and out.
After sales, the support we provide
during the guarantee period is
important. At times, we help clients
even after the five years are up.
People talk, and this is the best form
ofadvertisement.
Surviving recessions
With experience it is possible to
identify the early signs of a coming
recession. We gauge telephone
calls, emails and foot traffic to our
showroom, all of which diminish
in times of economic constraint.
We have kept records of our visitor
numbers, monthly purchases and
more since opening in 1983, and
they suggest that in difficult periods,
people make more substantial
investments such as kitchens and
cars. When a recession does begin,
we have always tried to abide by the
followingguidelines:
»Show calmness and self-confidence
to clients; the use of humour is
recommended. Be a human being
not a salesperson.
»After a home survey, invite
potential clients to the showroom
to view designs and costs. Surprise
clients with a second design. This
shows clients your thoroughness
andcommitment.
»Try to become friends with your
clients in a genuine way.
»Keep your staff in touch with the
situation and provide assurances
that everyone will get through
thedownturn.
Our first vehicle,
acquired for deliveries in
the 1980s – still a good
advertisement
Excellence in
installation is
one of the key
factors
influencing
our future
prosperity
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
34 | MAYFAIR KITCHEN STUDIO
M53 Cheshire Oaks Outlet Village
and adding a mezzanine floor. The
incorporation of a soft-furnished area
for clients to relax and view on-screen
information about Mayfair will be
anasset.
Clients are made aware of the low-
key sales approach which has been
the basis of our progress. Over the
last 36 years, £39 million worth of
kitchens at today’s value has been
purchased by our clients, not sold
tothem.
Excellence in installation is one of
the key factors influencing our future
prosperity. Recommendations are
the bedrock of our company, and
our senior fitters Steve Vaughan and
Edwin Smith have been a big asset
with their empathetic approach to
ourclients.
Google Reviews are highly important.
We believe our bank of reviews is
amongst the best, and can be visited
by prospective clients. We always
mention to clients that we would like
them to purchase, but if not, we wish
them well with their project.
We believe that nice people know nice
people, and that recommendations
will develop into a network for the
future. The need to advertise will be
minimised and we will be stronger in
the face of recessions.
During the installation, we welcome
and encourage the involvement of our
clients. They enjoy this approach, and
our thorough clean up at the end of
each day, inside and out.
After sales, the support we provide
during the guarantee period is
important. At times, we help clients
even after the five years are up.
People talk, and this is the best form
ofadvertisement.
Surviving recessions
With experience it is possible to
identify the early signs of a coming
recession. We gauge telephone
calls, emails and foot traffic to our
showroom, all of which diminish
in times of economic constraint.
We have kept records of our visitor
numbers, monthly purchases and
more since opening in 1983, and
they suggest that in difficult periods,
people make more substantial
investments such as kitchens and
cars. When a recession does begin,
we have always tried to abide by the
followingguidelines:
»Show calmness and self-confidence
to clients; the use of humour is
recommended. Be a human being
not a salesperson.
»After a home survey, invite
potential clients to the showroom
to view designs and costs. Surprise
clients with a second design. This
shows clients your thoroughness
andcommitment.
»Try to become friends with your
clients in a genuine way.
»Keep your staff in touch with the
situation and provide assurances
that everyone will get through
thedownturn.
Our first vehicle,
acquired for deliveries in
the 1980s – still a good
advertisement
Excellence in
installation is
one of the key
factors
influencing
our future
prosperity
35MAYFAIR KITCHEN STUDIO |
HOUSING
»Hold regular cookery demonstrations
for potential and previous clients,
who may bring a friend along.
Saturdays, Sundays and early
summer evenings are the most
suitable and successful.
»Speak to your bank manager and
discuss your plans. Look into any
potential cost savings.
»Write to your previous clients to
remind them what’s left on the
guarantee period for their kitchen.
Ask if they have any issues that you
can help them with.
The future
Convenience seems to be the key
to living in the modern age. Though
smart technology may not yet be on
everyone’s radar, it is becoming more
prominent in everyday lives and is very
much part of the future home. Variety
and choice for the consumer increase
year on year. Clarity of operation is
of paramount importance, especially
when it comes to smart homes.
Before we know it, we will all be
opening our front doors by walking
towards them, and we will be able to
dim lights just by asking them.
We can imagine a world in which a
coffee machine makes your coffee
while you are taking your morning
shower, where an extractor fan detects
and adjusts to aromas and vapours
when you pop out of the room
for a moment, and where a fridge
super cools as you arrive home with
freshgroceries.
The future is already happening. We are
continuing to invest in technology to
keep up with it. The world has changed
dramatically since I entered the industry
– I grew up with coal fires, while
nowadays it is possible to control the
heating of a house through yourphone.
Our future is a technological one; at
the rate technology is progressing it
would be bizarre to dismiss the impact,
both physically and mentally, this will
have on us.
Our new first floor at Cheshire Oaks
Outlet Village will be dedicated to
thefuture.
Our future is a
technological
one; at the rate
technology is
progressing it
would be
bizarre to
dismiss the
impact this will
have on us
Typical “before and
after” of our kitchen
installation service

www.mayfairkitchens.co.uk

This article was sponsored by Mayfair Kitchen Studio. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development