Myreen Young Skincare

A Message from Lord Pickles and Lord Blunkett, followed by Myreen Young Skincare's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Myreen Young Skincare is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.myreenyoung.co.uk

1MYREEN YOUNG SKINCARE |
BEST PRACTICE REPRESENTATIVE
Plant stem cells for skin stem cell
protection
Prevents and protects from
oxidative damage
When Myreen Young started her business, she was a
single mother with two young children; after taking
a course in beauty therapy, she located a small
shop and convinced the landlord to let her move in with just
£2,000 in her bank account. This was a difficult time; as the
primary caregiver in her family, Myreen was short on both
time and money. Nonetheless, she employed two therapists
and concentrated on seeing her project through. Fast forward
to 2019, and Myreen has owned her own skincare product
brand for 12 years. She tells
The Parliamentary Review
about
herjourney.
I started by undertaking extra courses, which taught me about the methods of
making my own cosmetic products. At first, this was very simple; I developed a
basic cream with the addition of some essential oils. I was then and still am very
much intrigued by aromatherapy, having always been incredibly health-conscious.
Natural ingredients have always been my first priority, and this mantra has served
me well over the years.
As I was an aromatherapist, people were always asking me what essential oils
would help with skin problems, aches and pains. In the beginning, I was producing
small samples, but word soon spread and my client base quickly increased. This was
all before social media, however, so I had to make doubly sure that every treatment
and product I sold lived up to the promises I made.
FACTS ABOUT
MYREEN YOUNG SKINCARE
»Director: Myreen Young
»Established in 1985
»Based in Southampton
»Services: Skincare product
sales
»No. of employees: 5 plus
college students
»Myreen is a big believer in
taking in students from local
colleges to help develop their
knowledge and confidence
Myreen Young Skincare
THE PARLIAMENTARY REVIEW
Highlighting best practice
2| MYREEN YOUNG SKINCARE
Expanding into new premises
Things moved on; when my lease
finished, I looked at other traditional
shopfronts, but they were considerably
more expensive than I could afford. I
decided to approach the bank for a
loan. They offered me it, but included
in the agreement were a series of
personal guarantees and a record
of my profits and losses for the past
threeyears.
While many people find this to be
a straightforward, everyday part of
running a business, I had no finance
qualifications, a limited number of staff
and found it all to be rather daunting.
It took me more than a week to
complete the spreadsheet, by hand,
but I soon presented it to the bank and
the manager gave me the loan.
I moved into the new premises, but
the bank had warned me that I would
be underfunded; in retrospect, I can
see that they were right. Nonetheless,
I responded with my own individual
creative flair, using packing boxes to
try to make display areas. I started
putting together dried flower
arrangements in baskets for displays
and even found that people wanted to
buy them.
Recruitment – turning to
upskilling and training
As I expanded, I recognised that I
needed to grow my staff team in
kind. Previously, I had recruited from
local colleges but soon found that
their understanding of treatments
was lacking. From there, I decided to
train as a lecturer, before going on to
become an assessor and verifier.
I used this new skill to open my own
school of holistic therapies with
accreditation from City & Guilds of
London Institute. I converted the upper
area of our premises into a teaching
space, where I delivered an NVQ
course in beauty therapy.
Establishing the skincare brand
As my children grew up, I started to
work more and more, pouring my
heart and soul into the business like
never before. I knew, however, that I
wouldn’t be able to keep it up forever,
and I decided to sit back and evaluate
what I was achieving.
I continued teaching but began to re-
evaluate the retail side of the business.
It was around this time that an
American family came into the shop;
The Myreen Young
salon
Natural
ingredients
have always
been my first
priority
3MYREEN YOUNG SKINCARE |
BEST PRACTICE REPRESENTATIVE
they were very impressed with our
products and their natural origins, and
asked if I would set up a shop in the
US for them.
A few weeks passed, and they came
back with an offer. They wanted to
buy all the products and essential oils
and even offered to pay for me to go
to Atlanta to set up a shop for them – I
didn’t even have a passport.
I researched the market to ensure
that I was looking in the right places
and soon concluded that I would go
organic with the brand. I ensured
that all the oils and extracts that I
produced were responsibly sourced
and sustainable but, above all else,
healthy for the skin. I wanted to keep
the ingredients list small and simple,
knowing full well there would be no
need to overcomplicate things. I also
wanted to use recyclable packaging
that was airless to ensure there would
be no oxidation of the product.
I have found that overpackaging in
skincare is unnecessary and wasteful.
Looking at the beautiful box you
would buy, covered in cellophane,
you would take off the cellophane,
open the box, take the double-walled
jar from another box and use a
grand total of 30 millilitres of cream
within. All of this is eventually thrown
away – in this day and age, this is
completelyirresponsible.
With these philosophies in mind –
remaining organic, being sustainable
and staying away from wasteful
packaging – I set about working on the
brand and the Atlanta store.
The shape of Myreen Young
Skincare today
It took about three years for me to
research the products, partnering
with a specialist skin scientist in the
process – the help I received there was
invaluable. Once I had the products I
wanted, I opted for ecommerce and
began selling my products online.
I have found one of the biggest
challenges since to be marketing;
you can have the best product in the
world, but if you can’t get it out there,
in front of your potential customers,
you might as well just keep it under
the stairs.
I have spent thousands of pounds
trying to advertise in the past but have
now realised it is completely out of my
reach – we just cannot compete with
the larger companies in the sector.
To that end, I have taken a different
path: trying to be organic, making
our products vegan and, of course,
providing people with products that
are good for their skin and good for
the environment.
These philosophies have driven us,
ultimately, to be successful – I haven’t
made a fortune, but all these years on,
I have kept working hard and I love
what I do.
Overpackaging
in skincare is
unnecessary and
wasteful
Helps to repair cellular
damage

www.myreenyoung.co.uk

This article was sponsored by Myreen Young Skincare. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster