
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
26 | MYTAG
Embracing innovation
Our patented technology is unique
because it combines proprietary cloud-
based software, with NFC secure tags
and geopositioning technology. There
is no possibility of copying or cloning
the data and while other companies
may claim otherwise, bar codes, QR
codes and standard NFC labels are
simple to copy.
The MyTAG solution quickly attracted
interest from senior managers in
a broad range of sectors, from
property and facilities management,
to government and healthcare, who
require stringent oversight of their
operations to protect the safety and
security of their people, property and
assets. Many of the existing processes
were traditional paper-based ones and
our innovation saved time and money,
with a system which can be accessed
constantly, in real time from wherever
you are. Exception reporting and
automated alerts also save time and
money compared to trawling through
paper-based records.
Our proof of presence solution
provides proof that a given person was
at a certain location at a known time.
This is used extensively for security
patrols, time and attendance, proof of
servicing and many other applications.
Secure NFC tags are installed at key
locations and the tag is activated by
a tap from the user’s NFC-enabled
mobile phone. This simple tap is all
that is needed to prove the person’s
presence, and if actions need to be
taken or information is required, this
can be communicated to the user via
their phone. Our proof of compliance
solution uses the same technology to
prove that all the appropriate checks
and testing have been carried out to
comply with relevant building and
health and safety regulations. This
includes fire equipment testing, lift
servicing, healthcare equipment testing
and many other applications.
Safety and security
Given the secure aspect of our
solution, it is not surprising that we
are seeing extensive interest in our
recently launched MyTAG Proof of
Identity. ID cards are used in a huge
range of situations from driving
licences, building entry systems and
construction site access permits, to
membership organisations and clubs.
The challenge is that most existing
cards can be copied or cloned,
MyTAG solutions
support hundreds of
major London buildings
Our ID card
system cannot
be copied or
cloned,
improving the
safety and
security of
people and
property, and
we were
delighted to
be awarded a
US patent in
recognising its
uniqueness
“
“
27MYTAG |
providing the opportunity for misuse,
and causing safety and security risks.
Our ID card system cannot be copied
or cloned, improving the safety and
security of people and property, and
we were delighted to be awarded a US
patent recognising its uniqueness. Each
personalised ID card contains a trusted
tag, and when it is tapped against a
mobile phone or other NFC enabled
device, there is instant proof that the
card is valid and genuine. When the
card is tapped, the NFC device receives
a URL with a unique cryptographic
code from the tag, which displays all
the data and pictures on the device.
Identity can hence be visually verified
against the photo on the card and any
detailed personal information, training
records and equipment use permits
can be displayed.
MyTAG Proof of Identity provides
instant notification to determine it is
the real secure ID card being used, as
opposed to someone who has copied
or shared the URL code, or manually
typed the URL into a web browser.
This functionality prevents a URL from
being used multiple times without a
physical tap, as verification will fail,
and also makes the tag impossible
toclone.
When the tag is tapped, its location
is identified, so every valid tap
implies “proof of presence” at a
known time, allowing time and
attendanceapplications.
As well as removing fraudulent cards
and providing assurance that the
correct person is present, there are
significant environmental benefits.
Cards do not need to be replaced
when personal details or qualifications
change, as these can simply be
updated in the cloud, reducing plastics
usage, while paper is removed from
the process.
The right partners
MyTAG’s success has come through
our innovative, but simple and
inexpensive to use technology,
combined with partnering to extend
use throughout the world. Finding the
right partners is critical, as they need
to understand the technology and
its uses, and be able to identify the
opportunities to sell it in their region.
We are fortunate that a significant part
of our revenue already comes from
outside our UK base.
The system has already seen significant
success: MyTAG tags have been
tapped 15 million times, showing
the huge increase in usage since our
inception just seven years ago.
Finding the
right global
partners is
critical, as they
need to
understand
the
technology
and its uses,
and be able to
identify the
opportunities
to sell it in
their region
“
“
MyTAG global use
locations