New Kings Road Dental Practice

Highlighting best practice as a representative in The Parliamentary Review

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from New Kings Road Dental Practice is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

www.newkingsroaddental.com

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | NIGEL NEWTON’S DENTAL CARE
Facial aesthetics
Within the dental practice I also
have an aesthetics practice providing
facial beauty treatments – removing
wrinkles and skin blemishes – using
dermal filler and anti-wrinkle injections
and eyebrow treatments, with
the help of my partner Patsy, who
also treats facial conditions using
microdermabrasion.
I was appointed to the General
Dental Council’s Complaints
Service Professional Panel from its
inception. The service helps private
dental patients and professionals
settle complaints about private dental
care fairly and efficiently.
Dramatic turns
I believe it is important to engage
with hobbies in order to relax and to
put one’s energy towards something
independent from work. As such,
I have been involved in a range of
theatrical productions over the years.
I have appeared in plays and
music-hall productions including
TheMonkey’s Paw
,
Mack and Mabel
,
Aladdin
,
Twelfth Night
, and as
both Frank Lubey and Philip Welch
All My Sons
, Harry Robinson in
TheLadykillers
, Harry Brewer and
John Wisehammer, two roles, in
OurCountry’s Good
, MrPerks in
The Railway Children
and recently as
MrBadger in
The Wind in the Willows
I also sing in a communitychoir.
Future direction
My practice in Worle continues to
grow and develop. As well as being
the only one in Weston-super-Mare to
have been accredited by BUPA, it was
recently recognised by Denplan as an
Excel practice.
I am concerned about global warming
and climate change and hope very
soon to be able to install a charging-
point in the practice car park which is
available for patients.
I am now also studying psychology and
am currently in my second year of a
degree course in the subject.
A comfortable and
relaxed atmosphere for
patients
My practice in
Worle
continues to
grow and
develop
29NEW KINGS ROAD DENTAL PRACTICE |
DENTISTRY
Practice Principal Dr Amin Omidi
Established in 1998
The New Kings Road Dental Practice has been serving the
community of Chelsea and Fulham for more than 20
years. Practice Principal Dr Amin Omidi explains that it
welcomes new patients from the local and nearby areas, as he
and his team are dedicated to sharing their “uniquely enriching
treatment experience”. Amin tells
The Parliamentary Review
about what sets his practice apart.
Having graduated from King’s College London in 1992, I began practising as a
dentist just one year later. Initially working with 90 per cent NHS clients, I would
often provide items which were not readily available from the NHS. Realising the
situation was not ideal, I made the decision to leave after three and a half years in
the hope of forming my own practice.
Two and a half years after handing my notice in, I took over a formerly run-down
practice in Tufnell Park and opened it to NHS patients. Having set up the practice
by myself, I then had the freedom to bring in two associates and ultimately created
this new venture as a private one.
In order to build up my patient list, I offered all services possible, and brought in
an orthodontic dentist early on. This allowed me to offer a range of services of
the highest possible quality and attract new clients. Testament to the calibre of
the service I was providing were the frequent visits from representatives from the
NHS authority, who were interested to see what we were doing and how we were
doing it. This in turn gave me the confidence to keep innovating.
FACTS ABOUT
NEW KINGS ROAD DENTAL
PRACTICE
»Practice Principal:
Dr Amin Omidi
»Founded in 1998
»Located in London
»Services: Dentistry
»No. of employees: 3
employees, 4 hygienists, 4
dentists
New Kings Road
Dental Practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
30 | NEW KINGS ROAD DENTAL PRACTICE
Crowning glory
We are not limited to general work
but are also experienced in crowning
work and more specialist services.
We are often called upon to perform
apicoectomies, and to provide advice
for younger practices.
We believe that the discussion of
cost in dentistry is fundamental to
the way in which we understand the
profession. Indeed, when dentists
in our area were researched by an
undercover investigator, we were
recognised as a dentistry that provided
the best treatment, with the friendliest
staff; while it was noted that our fees
were higher than NHS fees, these were
in reference to items which were only
available privately such as implants,
white restoration, cosmetic whitening
and adult orthodontics.
Some years ago, when my practice was
first established, I noticed that we were
performing a considerable number of
services compared with our competitors.
I was concerned, for a time, that we
were doing something odd. However,
it transpired that our level of efficiency
and quality was simply not met in other
practices in the area. I also ensure that
the services I am offering are carried out
to the best of my ability, and that of my
staff. At times I see those who cannot
afford the treatment, as we understand
that teeth health can impact quality of
life for everyone.
Brexit uncertainty harms
business
As a private practice, we are impacted
by the Brexit referendum far more than
NHS ones. We find that the financing
of practices such as my own is heavily
dependent upon the cashflow of
our clients, and that more and more
clients are requesting a delay in their
payments or for the option to spread
the payment. This has an impact on
our day-to-day running, as well as our
core finance, which depends upon
timely payments.
A vast majority of the products
we use at our practice come from
within the European Union, and we
estimate that our departure from the
EU would result in a cost increase on
A welcoming, specialist
practice
A relaxed waiting area
for patients
In order to
build up my
patient list, I
offered all
services
possible, and
brought in an
orthodontic
dentist
earlyon
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
30 | NEW KINGS ROAD DENTAL PRACTICE
Crowning glory
We are not limited to general work
but are also experienced in crowning
work and more specialist services.
We are often called upon to perform
apicoectomies, and to provide advice
for younger practices.
We believe that the discussion of
cost in dentistry is fundamental to
the way in which we understand the
profession. Indeed, when dentists
in our area were researched by an
undercover investigator, we were
recognised as a dentistry that provided
the best treatment, with the friendliest
staff; while it was noted that our fees
were higher than NHS fees, these were
in reference to items which were only
available privately such as implants,
white restoration, cosmetic whitening
and adult orthodontics.
Some years ago, when my practice was
first established, I noticed that we were
performing a considerable number of
services compared with our competitors.
I was concerned, for a time, that we
were doing something odd. However,
it transpired that our level of efficiency
and quality was simply not met in other
practices in the area. I also ensure that
the services I am offering are carried out
to the best of my ability, and that of my
staff. At times I see those who cannot
afford the treatment, as we understand
that teeth health can impact quality of
life for everyone.
Brexit uncertainty harms
business
As a private practice, we are impacted
by the Brexit referendum far more than
NHS ones. We find that the financing
of practices such as my own is heavily
dependent upon the cashflow of
our clients, and that more and more
clients are requesting a delay in their
payments or for the option to spread
the payment. This has an impact on
our day-to-day running, as well as our
core finance, which depends upon
timely payments.
A vast majority of the products
we use at our practice come from
within the European Union, and we
estimate that our departure from the
EU would result in a cost increase on
A welcoming, specialist
practice
A relaxed waiting area
for patients
In order to
build up my
patient list, I
offered all
services
possible, and
brought in an
orthodontic
dentist
earlyon
31NEW KINGS ROAD DENTAL PRACTICE |
DENTISTRY
all products of at least 15 per cent.
When we consider the cost of dental
appliances, most notably chairs, which
can cost around £18,000 each, we
are increasingly concerned about the
way in which current politics impacts
ourservices.
We have also found that austerity
has had a great impact on the
services we provide. During times of
financial difficulty, we notice a surge
of patients who visit as part of the
NHS services we offer. More patients
require in-depth work, at the expense
of our existing patients. In order to
accommodate new patients, we often
find ourselves having to negotiate our
budgets with local authorities, which
reduces the time we have available.
Due to the current uncertainty, we
find ourselves having to cross-compare
prices of raw materials for the first
time in years.
Teeth in the future
In the coming years, I hope to
continue to build the practice and
to serve our local community to the
best of my ability. I do feel sorry for
the newly qualified dentists in the
current climate, with far fewer jobs,
and far more red tape in the way of
establishing a practice.
It is much harder to find first post for
newly qualified dentists. NHS practices
have restrictions on their budget and
private practices require a number of
years of experience before they offer
dentists a job.
I have seen fellow dentists struggle to
move funding with them, and it is now
almost impossible to set up a practice
in London without considerable
financial support. For newcomers, I
would even go so far as to say it is
simply not possible. To set up a new
practice demands a substantial budget
and considerable wherewithal.
In spite of these challenges I remain
optimistic for the future of my
own practices, with our client base
growing year on year. The extent of
our waiting list leads me to hope for
an expansion; however, it is of the
utmost importance that we grow in
a manageable manner. Overall, the
future, though uncertain, is most
certainly interesting.
In the coming
years, I hope to
continue to
build the
practice and to
serve our local
community to
the best of my
ability
More than 20 years’
experience serving the
needs of the Chelsea
and Fulham community

www.newkingsroaddental.com

This article was sponsored by New Kings Road Dental Practice. The Parliamentary Review is wholly funded by the representatives who write for it.