
THE PARLIAMENTARY REVIEW
Highlighting best practice
20 | NEWCLAY PRODUCTS
on those parts of the business that drive
growth. New product development is
being increased, facilitating entry to
market sectors previously left to our
competitors. Improvements to the
existing range will enhance quality and
make it more attractive to consumers.
These changes will underpin a renewed
sales and marketing focus, driving sales
and helping to reduce production costs.
We were founded in support of arts
and crafts in schools, and this is where
our greatest influence has been.
Newclay raised the bar in terms of
quality for air-drying modelling clays.
Subsequent new products, such as
Newplast, Air Dough and Finger Soft
Dough, introduced more high-quality
alternative modelling materials into
schools and the wider arts and crafts
market. Our innovation also resulted
in the introduction of Uro, the only
polymer clay manufactured in the UK.
More recently, in response to demand
from budget-conscious schools,
NovaClay was developed. A lower-
cost air-drying modelling clay retaining
much of the quality of Newclay,
NovaClay offers exceptional value
formoney.
Supplying Aardman Animations
Our influence goes well beyond
the education and arts and crafts
industries. Newplast is the material
of choice for Aardman Animations
and many others in the stop-motion
animation and media industries. We
are proud that one of our products
helped to make Aardman’s iconic and
famous characters come to life. Many
professional sculptors use Newclay,
with some pieces now adorning the
homes of well-known celebrities.
The uses for our products are almost
endless. We regularly hear about varied
and unusual purposes for our items,
such as demonstrating the function
of sausage machines through the use
of our playing dough or the use of
Newplast in Airbus production. We
even contributed, in a very small way,
to the military action in Afghanistan
when some Newplast was delivered
to Camp Bastion. We will continue to
develop and extend our current range
and are hopeful that we will sustain
the growth that we have seen in the
last few years.
Newplast is
the material of
choice for
Aardman
Animations
and many
others in the
stop-motion
animation and
media
industries
“
“
Gromit, Morph and Shaun
the Sheep, made from
Newplast –Aardman
Animations Ltd, 2018