Palmer & Parker

Highlighting best practice as a representative in The Parliamentary Review

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Palmer & Parker is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

www.palmerparker.com

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | PALMER & PARKER
Aerial shot of a Palmer & Parker
villa
Luxury villas available across key destinations including
Portugal, Spain, Ibiza, Tuscany and the Middle East
Catering for the luxury end of the rental property market,
Palmer & Parker have amassed a handpicked selection of
premium properties across Europe. Reservations Director
Donna Sloane explains that the firm are planning to expand
the number of destinations they offer, with a particular focus
on western Europe. Donna says that Palmer & Parker aim to
provide clients with a complete experience – one that caters to
all of their individual requirements. She tells
The Parliamentary
Review
about their commitment to differentiate themselves
from other firms in the market.
We were established in 1972 as a specialist company providing luxury villas. We
aim to provide all of our customers with a carefree experience as they select from
our handpicked selection of villas in Europe, and more recently, the Middle East.
Our 50 years of experience has informed our approach, and we pride ourselves on
the level of our customer service and our desire to go the extra mile for every one
of our customers. Because of this, we have developed a very loyal customer base
over the years, leading to a high rate of repeat bookings, and have become a well-
established company within our sector.
Our current property portfolio focuses on a handful of key destinations,
such as Portugal, Spain and Ibiza, which we have determined by the
level of customer demand. As we move forward, we are planning to
introduce more destinations, diversifying our portfolio, and our expansion
plans have already taken us into Tuscany and the Middle East for 2020.
FACTS ABOUT
PALMER & PARKER
»Reservations Director:
Donna Sloane
»Established in 1972
»Based in London
»Services: Provision of luxury
holiday villas
Palmer & Parker
BEST PRACTICE SPONSOR 2020
23PALMER & PARKER |
LEISURE & TOURISM
Exceeding our clients’
expectations
Customers come to us with a high
level of expectation which we ensure
we meet and exceed. Many of our
villas are equipped with special
features which help to differentiate
them, ranging from golf simulator
rooms to in-villa spas. Alongside this,
our staff are on hand to advise on how
each resident can make their holiday
more memorable through our range
of personalised services. This is the
part of our service that really sets us
apart from the competition. Whether
through private transfers, restaurant
reservations or in-villa chef services,
our ground staff are always available
to assist with whatever the customer
requires while they are staying in one
of our properties.
All of our villas are visited by our team,
and we would never feature a property
unless we had observed it first-hand.
When compiling our portfolio, we try
to seek out properties that customers
would be unable to find elsewhere.
This is one of the things we excel at
as not only do we have an enviable
selection of luxury villas, but we also
offer off-market properties that do
not feature on our website, further
adding to the privacy of our customers.
We offer a range of different options
and tailor each property choice to the
needs of the client.
Most of our clients are UK-based, but
we have also established presences
across Europe, Ireland and the US,
expanding our reach and ensuring our
premium offer is available in as many
locations as possible.
Our local in-resort representatives
assure every client that they can make
contact with us whenever they need.
If they are looking for something more
specific, we work hard to meet their
need. Whether this be organising
a celebration or ensuring the villa
is stocked with a certain type of
champagne, we are able to provide for
the vast majority of our clients’ wishes. Our villas meet and
exceed customer
expectations
Many of our
villas are
equipped with
special features
which help to
differentiate
them, ranging
from golf
simulator rooms
to in-villa spas
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
24 | PALMER & PARKER
A robust market
Although one may expect otherwise,
Brexit is not an issue that has heavily
affected us. As we operate at the
luxury end of the market, our clients
are less likely to cut back and luxury
travel is less likely to be affected than
other segments of the market.
Although Brexit itself did not have much
of an impact, the initial uncertainty
did lead to a slower rate of bookings
around Easter in 2018; as many were
waiting to see what happened after
the referendum, our rate of booking
at this time was slower than normal.
However, as this uncertainty faded,
bookings surgedagain.
Catering for the discerning
traveller
The luxury market is very strong, and
we are planning to take advantage
of this to fuel our growth. We
are entering a significant period
of expansion and have recently
undergone a complete rebrand. We
stepped back and studied our logos
and website, redesigning them to
ensure they were sleeker and had
additional functionality to entice
the more discerning traveller. Our
website has been overhauled, and
we are planning to launch our new
brand identity in 2020. This will be
accompanied by an expansion of
the destinations we offer as well
as our villa portfolio in our existing
destinations. Beyond this, we
are looking to introduce a skiing
programme by introducing fully
catered chalets in the Alps which
we can rent to our customers in the
wintermonths.
We see 2020 as a year of growth.
We are extremely excited to expand
our scope even further, adding
new destinations and ensuring our
portfolio remains at the forefront of
the industry. As part of our growth
strategy, we have recently acquired
Quality Villas. This brand will focus
on the mid-luxury market and will be
more affordable than our standard
provision. With this in place, and our
services diversified, we can focus on
ensuring that Palmer & Parker grow
into the future as an even more
exclusive brand, expanding both our
specialisation and our breadth.
We see 2020
as a year of
growth – we
are extremely
excited to
expand our
scope even
further,
adding new
destinations
and ensuring
our portfolio
remains at the
forefront of
the industry
Handpicked luxury properties
for the discerning customer

www.palmerparker.com

This article was sponsored by Palmer & Parker. The Parliamentary Review is wholly funded by the representatives who write for it.