Peel Entertainment Group

A Message from Lord Pickles and Lord Blunkett, followed by Peel Entertainment Group's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Peel Entertainment Group is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

Managing Director Susannah
Peel’s Africa show
Susannah Daley is managing director of The Peel Entertainment
Group, a multidisciplinary entertainment company who
provide, among a number of other things, theatre shows,
guest acts and speakers for cruise ships, digital interactive
experiences for cultural institutions and roleplay for training
purposes. From their country estate headquarters at Broughton
Hall in Yorkshire, they employ 50 people full-time but contract up
to 300 performers in addition to many freelance creatives at any
given time. Susannah tells
The Parliamentary Review
more about
Peel Entertainment’s different subsidiary brands and what they do.
Entertainment solutions for cruise ships
Our major client in this field is Marella Cruises, previously Thomson Cruises, for
whom we provide a turnkey entertainment solution, from concept through to a
fully realised production. This includes all aspects of programme and production
design, including scripting, music, costume, scenery and companion media.
Our staffing arm supplies guest performers to cruise lines around the world. Sourcing
talent takes our casting team across the globe to find singers, dancers, actors, live
party bands, solo musicians, children’s entertainers, technicians and even sports hosts.
We also have the country’s largest specialist cruise speaker agency; we have a
comprehensive database of specialist and celebrity speakers who have great
expertise in their field, and who want to impart or share some of their wisdom – all
the while enjoying the benefits of a wonderful cruise.
»Managing Director: Susannah
»Director: Kerry Daley
»Established in 1994,
incorporated in 1999
»Based in North Yorkshire
»Services: Entertainment, digital
production and an actors and
speakers agency
»No. of employees: 50
at headquarters, many
performers worldwide
»Worldwide winners of the Best
Entertainment award at the
2018 Wave Awards
Peel Entertainment
Highlighting best practice
Our roleplay arm
This side of the business predominantly
provides actors to help with training
needs, for example supplying simulated
patients for student doctors’ and
dentists’ medical exams.
Actors are trained in a specific roleplay
method that can achieve great results.
This method is also useful for in-service
professional development.
Peel Interactive
We also have a successful and quickly
growing digital arm, Peel Interactive,
which develops experiences for the
museums and heritage sector –
including one for the Parliamentary
Education Centre.
Peel Interactive’s work spans national
and regional museums and well-
known visitor centres. We produce
content and software and build
augmented and virtual reality products
as well as interpretative digital kiosks,
large-scale projections and 360-degree
domes which visitors can enter. These
can be for entertainment, learning and
education or experiencing culture but
are often all three combined.
Audiovisual division
Our audiovisual arm supports all of
our entertainment activities with the
installation of specialist lighting and
sound equipment.
This helps us to provide a
comprehensive spectrum of special
effects on-stage or supply hardware
for our interactiveclients.
Integrating digital into the live
The major drive in our industry now is
to use more screen and digital product
alongside traditional scenery. We use
a combination of both, as most major
theatres and world-class experiences do;
this creates depth and gives the shows
either an uber-realistic feel or is used
to create an exciting fantasy world.
We are currently developing a new
suite of shows for Marella Cruises
which leverage our interactive digital
expertise with classic live experiences.
For instance, we run a beautiful live
experience on-board where we invite
children to the Mad Hatter’s tea party.
To get there, children are invited to use
a virtual headset, through which they
navigate a labyrinth and experience
some of the events in Lewis Carroll’s
Alice in Wonderland
Through the
Looking Glass
Children are able to look around,
explore and discover the different
characters. At the end of the experience,
when they’ve virtually taken a magic
drink and shrunk, they see a door – after
taking the headset off, they see the
same door in front of them in real life.
They pass through it and go into a tea
party with live actors creating further
story and a full tea party service.
We also have a Peter Pan experience,
where children fly over Neverland and
meet the Lost Boys in virtual reality. It
ends on the ship, where they take their
Pre-show VR
Our staffing
arm supplies
performers to
cruise lines
around the
headsets off – and the actors are there in
real life, aboard a recreated pirate ship.
They then watch a short performance
with the story’s main characters.
Our latest stage production integrates
holographic technology to put
performers and musicians on stage; it’s
still relatively experimental technology
but is proving to be very popular with
our audiences.
At Peel, we believe that your holiday
is an “experience”, and we’re trying
to innovate and push boundaries to
create unforgettable experiences.
Recruitment is our biggest
We are constantly recruiting – both for
on-stage talent and head office staff
who operate behind the scenes. We’re
based in Skipton, near the Yorkshire
Dales, in an utterly beautiful part of the
world, and yet the bias towards the
south seems to be great. Recruitment
therefore continues to be an issue and
a significant challenge; we need the
government to do more. We need the
infrastructure and support in the north
that areas in and around London have
if we are to succeed on equal terms as
a region.
There have been moves in a positive
direction, and some things are
changing – Yorkshire is becoming
a real creative hub, Channel 4 are
moving to Leeds and many film
production and creative companies are
relocating here, so there’s a definite
move towards establishing these new
centres outside of London.
I don’t believe projects like HS2 are
helping in that regard. As far as I
can see, high-speed rail linking the
north and the south may in theory
help movement from the south to the
north, but in practice it will just make
the commute to London easier. What
we really need is better infrastructure
in and around the cities in the north
so people find it easier to work here.
Skipton, for example, is an hour’s drive
to Manchester – but it takes over two
hours by train. Forget about a line
running north to south – we need the
Northern Powerhouse Rail project, so-
called HS3, to be implemented now.
Industry-leading talent and
Nonetheless, we are well-supported
in our local area at a political level;
our MP, Julian Smith, is absolutely
fantastic. I feel that we’re able to
pick up the phone if need be and
the local enterprise partnerships are
a good initiative too. In a world of
conglomerates, it is crucial that there is
sufficient support from government for
small businesses.
The projects we’re involved in are
showing a radical change in the way
people want to experience culture and
how they want to be entertained and
informed. We are firmly working in
the “experience economy”; even our
more traditional clients are pushing
for cutting-edge technology. We can
only hope that we remain part of
the vanguard in modernising British
entertainment and popular culture in
all that we do.
The major drive
in our industry
now is to use
more screen and
digital product
Mad Hatter’s tea party
at sea

This article was sponsored by Peel Entertainment Group. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster