PinPoint Media

A Message from Lord Pickles and Lord Blunkett, followed by PinPoint Media's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from PinPoint Media is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.pinpoint-media.global

THE PARLIAMENTARY REVIEW
Highlighting best practice
26 | PINPOINTMEDIA
OliverBruce, Managing Director
of PinPointMedia
On location – crew
In 2013, PinPointMedia set out to revolutionise the film
industry by making film content accessible to all. Five years
later, the revolution is in full swing.Founded with no seed
capital, they have since gone on to become one of the fastest-
growing media firms in the UK. Managing Director Oliver Bruce
tells
TheParliamentary Review
more.
Through the production of high-quality films at unrivalled prices, we have been
able to work with a multitude of companies, from local businesses to large
conglomerates and blue-chip plcs. Our accounts over the last three years show net
profit increases of 22.3 per cent, 13.6 per cent and 47.9 per cent, respectively, and
2018/19 is set to be our most lucrative year to date, with turnover set to double.
Increasing demand for film content
The growth of our business has undoubtedly been facilitated by the increasing
demand for film content throughout the past decade, with the digital revolution
resulting in more and more businesses moving their operations online. Film has fast
become the must-have medium for companies wanting to engage their customers
across social channels and drive traffic towards their websites. Film is projected to
claim more than 80 per cent of all web traffic by 2019, and businesses that use film
have seen revenue grow 49 per cent faster than those that do not, with 51.9 per
cent of marketing professionals worldwide agreeing that film is the form of content
with the best return on investment. We have pinpointed two key factors for the
increased popularity of film content:
FACTS ABOUT
PINPOINTMEDIA
»Managing Director:
OliverBruce
»Founded in 2013
»Based in Cheltenham with a
business development office in
London
»Services: Video media and
animation
»No. of employees: 27
»Founded by a university
undergraduate at the age of
19 with no investment, later
becoming one of the fastest-
growingmedia firms in the UK
PinPointMedia
27PINPOINTMEDIA |
BEST PRACTICE REPRESENTATIVE 2019
1) The rise of social media
»Consumers spend nearly two hours
on social media every day
»The share of marketing budgets
spent on social media is expected to
more than double over the next five
years
»100 million hours of film content are
now being watched on Facebook
every day
»YouTube is now the second-largest
search engine
»Adding film to your website
increases your chance of a front-
page Google result by 50 per cent
»Having film on your landing page
means that visitors are likely to stay
there 88 per cent longer than sites
without film
2) GDPR
Additionally, we believe that the
recent implementation of GDPR will
see the end of impersonal, automated
marketing campaigns and will instead
demand that businesses re-evaluate
and revitalise their strategies. A new
age of content marketing will be
ushered in, in which we believe that
film content will take centre stage.
Divorcing the market
We have been able to capitalise on this
increasing demand for film content
by filling the gap in the market for
low-cost, high-quality filmmaking. The
increased demand has, to a degree,
been supplemented by the continued
advancement of camera technology.
This has resulted in anyone possessing
the latest smartphone having the
capability of shooting film of a
comparable visual quality to the output
of many DSLR cameras. This has
democratised filmmaking to a certain
extent, meaning that it is no longer the
sole property of industry elites, whose
high prices appear increasingly more
extortionate.
On location
Adding film to
your website
increases your
chance of a
front page
Google
ranking by
50per cent
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | PINPOINTMEDIA
We have been able to populate the
space between simply shooting a film
yourself on your smartphone and
fronting the costs to hire a large media
agency. What we can offer to our clients
is the benefit of having some of the most
skilled and experienced professionals
within the industry take care of the
process for them at a reasonable cost
and with a far faster turnaround.
Keeping costs low and quality
high
As a company grows, it becomes
harder to keep costs competitive due
to the increased overheads. Since our
founding, we have grown to become
a company of 27 full-time employees
while keeping to our mantra of making
film accessible to all.
One of the main focuses over the last
18 months has been to try to increase
cash flow allowing for enough liquidity
to invest in new staff hires as well
as new to market technology and
R&D. We have increased cash flow
by ensuring that the majority of our
work is kept in-house allowing for
reduced outgoings, the upkeep of
a strict quality control process, and
the maximising of our operational
efficiency. By making our internal
processes more efficient and increasing
our communication with our clients,
our longest debtors have been reduced
from 72 days to just 35.
Structure and culture
It is of utmost importance to us that
the excellence and diligence of our
staff are recognised through a number
of avenues, starting with the working
culture that we have fostered.
We have striven to create a truly
entrepreneurial environment whereby
any member of the team, regardless of
their standing within the company, can
input ideas and make suggestions as
to how the company and its processes
could be improved.
A four-day working week has been
implemented for all staff in the media
department, while all members of the
New Project staff can still find plenty
of time to relax away from work in
the evenings through our compressed
hours programme. In addition to
this, we are a National Living wage
company, we have trimonthly reviews,
annual pay reviews, a bonus scheme
and meticulous time management to
ensure that all team members are not
overworking or taking on more than
they can handle.
We also invest heavily in the
development of our staff, including
training courses and qualifications
through the CIPD, CIM and IoD
amongst others. Of course, like all
fast-growing start-ups, we naturally
have to utilise outside hires, but with
our unique recruitment and screening
process, whereby the full team are
involved in the interview process, we
can always ensure that anyone we do
hire is a perfect fit within our already
stellar team of Great British filmmakers.
By ensuring
the majority of
work is kept
in-house, we
can keep our
costs low and
quality control
high
PinPointMedia Growth
Business of the Year
award.

www.pinpoint-media.global

This article was sponsored by PinPoint Media. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy