Popinjay Bespoke Joinery

A Message from Lord Pickles and Lord Blunkett, followed by Popinjay Bespoke Joinery's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Popinjay Bespoke Joinery is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett, MP
Pickles signature Rt Hon The Lord Eric Pickles, MP

www.popinjaygroup.com

THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | POPINJAY BESPOKE JOINERY
Co-directors Harry Roper-
Curzon (left) and George
Munton (right),
Working with well-known
architects and designers
Based in London, Popinjay Bespoke Joinery is an ambitious
new company dedicated to the delivery of bespoke joinery
that’s not only highly functional, but beautiful too. This
bespoke element is especially important when it comes to
home fittings, which can vary greatly in style and scale, and
are often highly valued by their possessors. Co-directors, Harry
Roper-Curzon and George Munton, saw enormous potential
in this industry, and it was on this basis that they founded the
company. They’ve just started to make their impact on London
and have a strong appetite for growth. Harry and George tell
The Parliamentary Review
what is required in the industry, as
well as what distinguishes them in this field.
A fresh new approach
Starting a new company is always a risk, but in our case, we knew there was
potential. We have a strong background in building, as we had been involved
in project management for the residential refurbishment sector. In this capacity,
we’d already developed good contacts within the industry and saw this as a good
foundation to work from. In fact, we still work in this area to a minor extent.
During our time in this role, what was particularly noticeable for us was how much
more reliable and effective being in the business of joinery was. Turnaround times
here were matters of weeks, not months, and cash flow was consistently on our
side. We saw the potential this sector had and we knew we had the skills to work
solely within it: It was just a matter of implementing it. It was on this basis that
Popinjay Bespoke Joinery was established.
FACTS ABOUT
POPINJAY BESPOKE JOINERY
»Co-directors: Harry Roper-
Curzon and George Munton
»Founded in 2018
»Based in London
»Services: Bespoke joinery
»No. of employees: 4
Popinjay Bespoke
Joinery
23POPINJAY BESPOKE JOINERY |
BEST PRACTICE REPRESENTATIVE 2019
Function and form
Our main goal is to deliver joinery
that’s both aesthetic and fit for
purpose, and to do so in such a way
that our clients’ expectations are met
or exceeded. The idea that function
and form are in any contest at all
with each other is a false dichotomy.
Ultimately, we fully appreciate the
importance that many people attach
to intelligent storage solutions for
homes or places of work – be these
kitchens, dressing rooms, bathroom
suites or even desks and furniture
of all styles – and treat every project
with the seriousness and attention
it deserves. In practice, this means
ensuring that every order receives only
the utmost care and detail, not only to
meet customer expectations, but also
because we take pride in the work that
we do.
To do this, of course, requires
infrastructure, which is why we have
a considerable range of factories –
three in Europe and one in Wiltshire
– and workshops underpinning our
efforts. This means we can perform
large-scale joinery packages accurately
and with minimal turnaround times.
Adjoining this, too, is a panoply of
high-quality materials and a team of
experts in craftsmanship, ensuring our
projects are capable of meeting the
highest standards – indeed, meeting all
standards.
On top of all this, we work with well-
known architects and designers who
have a keen eye for detail and for
aesthetic excellence. Moreover, we
perform this service on a nationwide
and even international basis, even
if most of our custom takes place in
west London. Also worth noting is
One of our many
projects
Our main goal
is to deliver
joinery that’s
both aesthetic
and fit for
purpose
THE PARLIAMENTARY REVIEW
Highlighting best practice
24 | POPINJAY BESPOKE JOINERY
the fact that we have an exceptional
aftercare service, so if any issues arise
surrounding our work, we’ll always be
around to help.
Insights into the industry
One of the challenges with a company
like ours is that, no matter how good
you are, unless you’re visible, no one
will ever use your services. We have
the quality and the experience, but
not necessarily the reach. This is why
we had to adopt a branding and a
name which stood out from the rest,
one which didn’t contain generic
wording related to our industry. In this
regard, “Popinjay” was sufficient to
distinguish us from the other results
on Google. For this reason and others,
our presence online is becoming more
visible as we speak.
Another difficulty worth mentioning,
albeit not strictly related to our
current company, is the delay that
so many in the building industry
experience with regard to the
planning process. The red paper and
the processes through which one has
to struggle not only hinders much-
needed developments for the UK but
also limits the growth of companies
and, by extension, the number of jobs
available.
With regard to Britain’s exit from the
European Union, we have noticed
more people are holding onto their
properties as a result of the reduction
in house prices. This, in turn, means
fewer people are looking to sell their
properties, entailing a greater focus
on increasing square footage instead.
Because this will often involve more
joinery, it could be good for us. On
the whole, though, the property
market will always go through cycles;
it’s just in a trough at the moment.
As we make our way through these
negotiations with the EU, confidence
will be restored and the housing
market will be back to normal.
What the future holds in store
for us
We are profoundly confident about
our future. We’re a small business
at the moment, but we have reason
to believe that we can expand to
become a become a medium-sized
enterprise. We have all the correct
foundations in place – the skills, the
experience, the infrastructure, the
industry contacts, the competitive
prices and the high-quality results –
and all we need to do now is get the
word out there. In short, we want to
make a large impact on the industry,
raising standards and exemplifying
best practice in so doing.
We work with
well-known
architects and
designers who
have a keen
eye for detail
and for
aesthetic
excellence
Distinctively bespoke

The Parliamentary Review Publication, in which this article originally appeared, contained the following foreword from the prime minister.

The Rt Hon Theresa May MP's Foreword For The Parliamentary Review

By The Rt Hon Theresa May MP

British politics provides ample material for analysis in the pages of The Parliamentary Review. For Her Majesty’s Government, our task in the year ahead is clear: to achieve the best Brexit deal for Britain and to carry on our work to build a more prosperous and united country – one that truly works for everyone. 

The right Brexit deal will not be sufficient on its own to secure a more prosperous future for Britain. We also need to ensure that our economy is ready for what tomorrow will bring. Our Modern Industrial Strategy is our plan to do that. It means Government stepping up to secure the foundations of our productivity: providing an education system that delivers the skills our economy needs, improving school standards and transforming technical education; delivering infrastructure for growth; ensuring people have the homes they need in the places they want to live. It is all about taking action for the long-term that will pay dividends in the future.

But it also goes beyond that. Government, the private sector and academia working together as strategic partners achieve far more than we could separately. That is why we have set an ambitious goal of lifting UK public and private research and development investment to 2.4 per cent of GDP by 2027. It is why we are developing four Grand Challenges, the big drivers of social and economic change in the world today: harnessing artificial intelligence and the data revolution; leading in changes to the future of mobility; meeting the challenges of our ageing society; and driving ahead the revolution in clean growth. By focusing our efforts on making the most of these areas of enormous potential, we can develop new exports, grow new industries and create more good jobs in every part of our country.

Years of hard work and sacrifice from the British people have got our deficit down by over three quarters. We are building on this success by taking a balanced approach to public spending. We are continuing to deal with our debts, so that our economy can remain strong and we can protect people’s jobs, and at the same time we are investing in vital public services, like our NHS. We have set out plans to increase NHS funding annually by an average by 3.4 percent in real terms: that is £394 million a week more. In return, the NHS will produce a ten-year plan, led by doctors and nurses, to eliminate waste and improve patient care.

I believe that Britain can look to the future with confidence. We are leaving the EU and setting a new course for prosperity as a global trading nation. We have a Modern Industrial Strategy that is strengthening the foundations of our economy and helping us to seize the opportunities of the future. We are investing in the public services we all rely on and helping them to grow and improve. Building on our country’s great strengths – our world-class universities and researchers, our excellent services sector, our cutting edge manufacturers, our vibrant creative industries, our dedicated public servants – we can look towards a new decade that is ripe with possibility. The government I lead is doing all it can to make that brighter future a reality for everyone in our country. 

British politics provides ample material for analysis in the pages of The Parliamentary Review 
The Rt Hon Theresa May MP
Prime Minister