
THE PARLIAMENTARY REVIEW
Highlighting best practice
24 | POPINJAY BESPOKE JOINERY
the fact that we have an exceptional
aftercare service, so if any issues arise
surrounding our work, we’ll always be
around to help.
Insights into the industry
One of the challenges with a company
like ours is that, no matter how good
you are, unless you’re visible, no one
will ever use your services. We have
the quality and the experience, but
not necessarily the reach. This is why
we had to adopt a branding and a
name which stood out from the rest,
one which didn’t contain generic
wording related to our industry. In this
regard, “Popinjay” was sufficient to
distinguish us from the other results
on Google. For this reason and others,
our presence online is becoming more
visible as we speak.
Another difficulty worth mentioning,
albeit not strictly related to our
current company, is the delay that
so many in the building industry
experience with regard to the
planning process. The red paper and
the processes through which one has
to struggle not only hinders much-
needed developments for the UK but
also limits the growth of companies
and, by extension, the number of jobs
available.
With regard to Britain’s exit from the
European Union, we have noticed
more people are holding onto their
properties as a result of the reduction
in house prices. This, in turn, means
fewer people are looking to sell their
properties, entailing a greater focus
on increasing square footage instead.
Because this will often involve more
joinery, it could be good for us. On
the whole, though, the property
market will always go through cycles;
it’s just in a trough at the moment.
As we make our way through these
negotiations with the EU, confidence
will be restored and the housing
market will be back to normal.
What the future holds in store
for us
We are profoundly confident about
our future. We’re a small business
at the moment, but we have reason
to believe that we can expand to
become a become a medium-sized
enterprise. We have all the correct
foundations in place – the skills, the
experience, the infrastructure, the
industry contacts, the competitive
prices and the high-quality results –
and all we need to do now is get the
word out there. In short, we want to
make a large impact on the industry,
raising standards and exemplifying
best practice in so doing.
We work with
well-known
architects and
designers who
have a keen
eye for detail
and for
aesthetic
excellence
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Distinctively bespoke