Positive Wealth Creation

Highlighting best practice as a representative in The Parliamentary Review

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Positive Wealth Creation is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.


Highlighting best practice
Executive Director and
Chartered Financial Planner
Jenni Turco
Jenni and Alex Turco formed Positive Wealth Creation in 2003 to
help families and employers use theirfinancial assets to generate
security and opportunity for their families and staff members. It
offers clients a highly personal financial service, while recognising
the importance ofbusiness continuity. The company is also specially
designed to enable wealth to cascade down the generations of its
clients. Jenni Turco tells
The Parliamentary Review
Our priority is to understand where our clients are now and what they wish to
achieve in order to lead happier lives, rather than the sole pursuit of return on capital.
Another key decision was to provide gold-standard financial advice for clients. We
were granted the prestigious title of chartered financial planners by the Chartered
Insurance Institute in 2008 – an exclusive award subject to annual testing of
professionalism and capability. This means that we follow a reassuringly demanding
code of ethical practice that places clients’ interests at the heart of our business.
Recently, clients have enjoyed more comprehensive investment reviews thanks to
state-of-the-art, cloud-based back-office computer software. As well as providing
analysis of product categories, asset classes, investment sectors, geographical
breakdown and fund sizes in descending order, clients benefit from income and
expenditure comparisons, a secure portal to exchange messages and documents
– data protection is vital – and the means to access their finances whenever and
wherever they are.
We have achieved organic growth by means of recommendations from existing clients
ranging from members of the local and regional community and national organisations
to members of the judiciary. Our values have resonated with people who wish to feel
understood, work with someone they trust, make intelligent choices based on impartial
research and know what actions to take to get them where they want to go.
A holistic approach is taken whether a client:
»Executive Directors and
Chartered Financial Planners:
Jenni and Alex Turco
»Founded in 2003
»Based in Burnham-on-Sea,
»Services: Independent financial
»No. of employees: 6
»Client assets under influence:
£127 million
Positive Wealth
»Receives an inheritance, proceeds of a
property sale or lottery win
»Has an existing investment portfolio
but is unsure of its progress or whether
the components remain suitable
»Needs to consider additional pension
provision to boost retirement funds or
to save income tax
»Wants help with options from
multiple pension providers as
retirement draws near
»Requests advice about existing trust
investments or the suitability of
creating a new trust
»Requires life assurance to protect
loved ones or to pay inheritance tax
»Is an attorney with responsibility for
funding care fees for a vulnerable
»Wants to know if their money might
run out before they do.
Prizes and education
Both directors have won prizes for top
marks in different CII exams, awarded
by the Insurance Institute of Bristol
on the journey to individual chartered
financial planner status. Our staff
members undergo career development
as part of the continuing commitment
to CII corporate chartered status.
I sit on the advisory board for the
Accounting, Economics and Finance
Department in the Faculty of Business
and Law at University of the West of
England. Guest lectures have been
delivered for the past six years so far.
We have had numerous graduate paid
placements with us during the summer.
Two have accepted full-time positions
of trainee paraplanner. This forms a
career pathway to becoming a financial
adviser. The first, Lucy, has since
completed the CII Regulated Financial
Planning Diploma.
We have faced various stock market
downturns, including the financial
crisis of 2008. We have developed
diverse investment portfolios designed
to withstand turbulence and stay close
to clients’ expectations by focusing
on their needs regardless of external
factors. Three years of Brexit uncertainty
has proved a great test in managing
some emotional behaviour.
Adaptation to political change is
essential. Gordon Brown’s pension
simplification of 2006 proved to be
anything but. George Osborne’s
pension freedoms of 2015 was
reminiscent of Nigel Lawson’s
introduction of personal pensions in
1988, both of which contributed to
widespread transfers out of defined
benefit pensions, the overall merit of
which may be uncertain.
The balance between provision and cost
of greater consumer protection is the
main challenge of the Financial Conduct
Authority’s regulatory environment. We
welcome the introduction in December
2019 of the senior management and
certification regime to promote clearer
individual accountability. Having acted
for families for 40 years into fourth
generational financial planning, the
reputational damage of making a
mistake has always been a deterrent.
The Financial Advice Market Review
of 2015/16 may have been a missed
opportunity. When the regulatory
documents for an advised investment
ISA run to around 100 pages, this
represents layers of cost for uncertain
consumer benefit, particularly compared
with the relative ease of borrowing.
The regulator announced a four-week
request for feedback by June 3, 2019,
before a review of FAMR is carried out.
At the same time, the second European
Union Markets in Financial Instruments
Directive introduced from 2018 brought
greater disclosure of upfront and
ongoing costs of investing and provision
of advice. Despite the differences in the
financial advice markets of the 28 EU
member states, which are not resolved
by the directive or its introduction into
UK regulation, compliance increasescost.
The imposition with three weeks’ notice
of the increased maximum claim award
from the Financial Ombudsman Service
to £350,000 from April 1, 2019, has
disrupted the professional indemnity
insurance market. Resolution has
required a 34 per cent higher annual
insurance premium, or more capital
being held on balance sheets in lieu. Yet
cost reduction is required to promote
access to financial advice.
While other sectors have been
disrupted in the 21st century by
technology, financial advice remains
capital intensive. As bank branches and
cashpoints vanish, online banking has its
limits if only because of user trepidation
with higher-value transactions. The
empathy, support and reassurance for
which we have a reputation will remain
a challenge for artificial intelligence.
Despite having a cost, the human touch
provides real value to our clients.
Executive Director and
Chartered Financial
Planner Alex Turco
The team: Lucy, Janet,
Jonathan and Sioned
While other
sectors have
been disrupted
in the 21st
century by
financial advice
remains capital


This article was sponsored by Positive Wealth Creation. The Parliamentary Review is wholly funded by the representatives who write for it.