PromoVeritas

A Message from Lord Pickles and Lord Blunkett, followed by PromoVeritas's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from PromoVeritas is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett, MP
Pickles signature Rt Hon The Lord Eric Pickles, MP

www.promoveritas.com

1PROMOVERITAS |
BEST PRACTICE REPRESENTATIVE
Chief Executive JeremyStern
Some of the promotions
overseen by PromoVeritas
PromoVeritas support countless instantly recognisable
brands in running creative marketing campaigns,
competitions and prize draws for their customers. Working
alongside brands such as Cadbury, Pepsi, Kellogg’s and Pringles,
they ensure that their promotions are run effectively and legally
as well as overseeing compliance and data security. Working
around the world, they have studied the different regulations
enforced by each country to ensure that each campaign satisfies
national requirements. Chief Executive Jeremy Stern tells
The
Parliamentary Review
more.
Founded in 2002, we support those who wish to run creative marketing campaigns
while staying on the right side of the law. Today, we shape and implement
thousands of prize promotions a year for some of the world’s favourite brands. This
allows those brands the freedom to run prize draws, competitions and instant-win
promotions safe in the knowledge that they are legally compliant and free from the
risks of bad publicity, fraud or administrative disasters.
It’s all about managing marketing risk
Businesses today face great challenges in protecting themselves from the risk of
problems with data breaches, fake followers, product failures, promotional disasters
and viral bad publicity, as well as keeping up with the constant changes to marketing
laws and regulations. Many marketing teams and the creative, digital or integrated
agencies they work with are either ignorant or apathetic towards the law and its
consequences. We seek to handle all this risk, removing the strain of compliance
FACTS ABOUT
PROMOVERITAS
»Chief Executive: JeremyStern
»Founded in 2002
»Based in London
»Services: Legal advice,
drafting terms and conditions,
and independent winner
verification
»No. of employees: 33
»Sponsors of the London
Advertising Softball League
PromoVeritas
THE PARLIAMENTARY REVIEW
Highlighting best practice
2| PROMOVERITAS
from the client so that they know their
campaigns are in safehands.
Here in the UK, the marketing industry
is regulated by the Advertising
Standards Authority, who seek to
protect consumers from being misled
by extravagant claims, prizes that
don’t exist or suspect selection of
winners. The CAP Code requires
promoters to select winners of prizes
“according to the laws of chance…
and under independent supervision”.
Competitions should be carefully
judged, and at least one of the judges
needs to be independent. Instant-win,
or “Willy Wonka”-style promotions are
great fun, but they need to have an
independent audit statement showing
that all prizes have been distributed
fairly and randomly.
Gone are the days of picking winners
out of a hat or wading through
answers on postcards. Our random
winner selection is done using a secure
computer program. In addition, we can
extract entry data from social media
sites and post the results in minutes.
Alternatively, we can rapidly develop
web-based entry microsites to make it
easy to enter a prize promotion, helping
to bring a campaign to life with the
minimum offuss.
Outside of the UK, there are more-
demanding rules and the possibility
of hefty fines or imprisonment for
poorly run promotions. So, via an
extensive global network of legal
experts, we have built up an enviable
knowledge of all the various rules,
laws and idiosyncrasies of running
promotions in almost every country of
the world, from Aruba to Russia, from
Kazakhstan to Canada. For example,
in Italy, a promoter needs to register a
promotion with the relevant ministry
in advance, pay taxes on the value of
the prize and ensure that all data is
stored only on Italian soil. By contrast,
in Vietnam, the value of reward
gifts that can be offered is heavily
restricted, except if the promotion
runs in the 30 days before the Lunar
New Year holiday period. If you are
running a promotion in the USA, it is
best to keep the value of prizes below
$600 to avoid a lot of tax paperwork
whereas in the Middle East, regulation
is heaviest, and running a promotion is
extremely difficult.
We handle it all. Through our core
values of integrity, passion and
knowledge leadership, we ensure that
all the promotions we work on are
always fun yet fair and safe for the
public to enter.
Our company’s growing team of legal,
marketing and logistics specialists
combine their deep understanding
and experience to plan and execute
promotions of all sizes online, on social
media, in print, in store and on pack.
For the past few years, Cadbury have
run “Hunt the White Creme Egg”: we
oversaw the creation of the valuable
white eggs, worth up to £10,000 each,
before discreetly hiding them in stores
across the UK, bringing joy to those
who discover that they have won a
tidy cash sum. Pringles run music or
film-related on-pack offers across the
whole of Europe, and we handle all
of the legal work, the translations and
the country registrations, while those
who are on the O2 phone network will
be familiar with the Priority app and
associated prize draws. We handle the
winner management of hundreds of
happy winners a month. Our company’s
focus on detail and integrity has also
led us into overseeing live TV voting
One of the many
Kellogg’s on-pack
promotions that we
work on
Many
marketing
teams are
either ignorant
or apathetic
towards the
law and its
consequences
3PROMOVERITAS |
BEST PRACTICE REPRESENTATIVE
for the likes of Channel 4, the BBC
and ITV, for whom we have verified
the voting for the National Television
Awards for the last eight years. For
2019, this involved scrutinising over 11
million votes and checking for fraud,
abuse, inconsistencies and breaches of
theterms.
Staying future-proof
As well as keeping up with the
individual laws or rules that govern each
country’s marketing, our team also
ensure that the brands and agencies
we work with are compliant with other
regulations too. Data protection has
obviously been a major business topic
in the last year with the introduction
of GDPR via the Data Protection Act
2018. We anticipated the requirements
of the Act and since 2016 have held
ISO 27001, high-end data accreditation
from the British Standards Institution,
which we deem a business essential
for a company that handles the data
of thousands of entrants and prize-
winners every day on behalf of high-
profile companies. We now use their
knowledge to conduct GDPR audits
for our clients and guide them on the
journey to data safety.
If you plan to run a promotion, ask
yourself these three questions:
1. Who will pick the winners? It
cannot be anyone – they must be
an independent party.
2. If it is a competition (e.g. submit a
photo or recipe), are all the entries
being judged fairly and is one of
the judges independent?
3. With instant wins, how do you prove
that you have randomly and fairly
distributed all the winningitems?
Although there’s a lot to think about
when planning a prize promotion,
we think it’s worth it. The benefit
to brands who create countless
happy winners is priceless, and the
satisfaction we get from making sure
that they do this successfully is the best
feeling of all.
Via an extensive
global network
of legal experts,
we have built
up an enviable
knowledge of
all the various
rules, laws and
idiosyncracies
of running
promotions in
almost every
country of the
world
Cadbury White Egg –
find one and you could
claim up to £10,000

www.promoveritas.com

This article was sponsored by PromoVeritas. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster