Prospect Coaches West

A Message from Lord Pickles and Lord Blunkett, followed by Prospect Coaches West's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Prospect Coaches West is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

Prospect Coaches have invested
over £3 million to accommodate
growing demand
Managing Director Rosylnd
Prospect Coaches are one of the largest independent coach
providers in the West Midlands, with a fleet of 50 coaches.
They currently provide transportation for almost 200
schools in the area and have invested more than £3 million to
accommodate growing demand. They can trace their history
back to 1956, with the first transport company in their name
being set up in 1957. To prepare for the introduction of clean
air zones, they have added 13 Euro V1 vehicles to their fleet.
Managing Director Roslynd Hadley explains the rich history of
the company and their commitment to putting children first.
The company was established in 1956 when Geoff and Ruby Watts purchased the
property of Prospect House in Lye, Stourbridge, in what was then the county of
Worcestershire. Together they renovated the shop, which had been closed for a
number of years. Prospect Stores reopened as what would now be recognised as a
local supermarket.
Our story
In 1957, Geoff began his first transport company known as Prospect Coaches &
Taxis by purchasing a black London taxi, which was operated from the taxi rank
in Stourbridge. The minimum fare was 2’6d, or 12.5 pence in today’s currency.
Despite having four children by this point, Geoff expanded, purchasing four
minibuses, which he used to deliver school dinners to local schools.
»Managing Director:
»Established in 1957
»Based in Stourbridge
»Services: Coach hire
»No. of employees: 65
Prospect Coaches
Highlighting best practice
In 1964, Geoff once again decided
he wanted larger vehicles and
purchased his first coach: a Seddan
with registration number SWB 200.
Later, in the 1960s, the growing
transport company moved to the
site of C & V Garage in Wollaston,
Stourbridge, which had been bought
from the Don Everall Corporation,
and added double-deck buses to the
Over the next few years, many local
companies became part of a takeover
process. The company moved to its
present site in Lye on 1 January, 1974.
At this point, the premises were being
rented as part of yet another transport
company entering the Prospect group.
As time progressed, however, the
premises were purchased, with many
improvements taking place over the
years. In these early years, companies
were purchased along with the
licences they held for transporting
day-trippers and holidaymakers to
various destinations. However, the
Transport Act 1985 deemed that these
licences were no longer required.
During this time, many workers were
transported to and from various sites
and factories, including BSR, Austin’s,
which later became British Leyland,
BIP, Birmetals and Ewart’s. Conductors
were required to collect the passenger
fares with the Setright ticket systems
in place.
With this expansion of the company,
three of the children began to work
in it: Glynne and Lynton were drivers
and I left the Midland Bank to work
in the office in 1974. Later, Grenville
joined as a driver and also assisted with
the scheduling. Not satisfied with this,
Geoff expanded the company into
Wales and Gloucestershire for a short
time, but subsequently returned to the
Black Country in order to concentrate
on its original area, renaming
the company Prospect Coaches
Our fleet is comprised of
over 50 vehicles
A quartet of trophies for
Prospect Coaches
We remain a
true family
Growing our fleet and
developing our vehicles
We have continued to commit
ourselves to serving the local
community and pride ourselves on
specialising in transport to schools and
colleges. Today, we have a fleet of
50 vehicles that transport students to
educational establishments, colleges,
swimming baths, sporting events and
curriculum activities.
We remain a true family business, but
with Geoff now at the grand age of
87, I oversee the day-to-day running
of the company as the joint managing
director. I am supported by my son
Nathan who acts as general manager
along with a team of supervisors,
mechanics and drivers.
Our vehicles are now fitted with
cameras, alcolock inhibitors, wifi,
green road tracking and telematics,
with some vehicles also having collision
radar and lane guidance.
We are an Investor in People employer
and also hold ISO 9001, 14001 and
18001 accreditations. We are fully
involved with the Confederation of
Passenger Transport, of which I am
vice chair, and the School Transport
Committee. Nathan is vice chair of
the West Midland Region and vice
chair of East and West Midlands
Engineering Committee alongside
regularly attending the Commission
and CoachMarque.
We were the first independently
owned company to have 100 per cent
compliance with the alcohol inhibitors.
We take pride in our fleet, with all new
vehicles carrying treasured number
plates, with a “P” prefix for Prospect,
and letters that hold sentimental value.
We have ventured into new markets in
recent years while staying true to our
core areas.
In 2010, after 15 years, we
reintroduced our first executive
vehicles. We now operate 13
executive vehicles within our fleet of
50 coaches and an additional one is
to be added in June 2019. This will
be the first executive vehicle that can
accommodate two wheelchair users
Our client portfolio now includes eight
rugby and football team coaches,
schools, colleges and corporate
customers, and negotiations are
ongoing for a further two sports teams
next season. Staying true to our policy,
“the children are our future”, we will
continue to serve them first. We are
also experiencing a large growth in
our contract routes, with new schools
and colleges coming on board. Private
hire is growing, with the company
well prepared for the forthcoming
clean air zones, as we will have 13
Euro V1 vehicles within our fleet by
Our team feel that the community
has benefited from our commitment
to the local authorities and our
respect for the requirements of our
passengers. They also appreciate that
by using coach travel, we are having a
positive effect on the country’s carbon
footprint by reducing the number of
cars transporting students to their
educational establishments.
Our client
portfolio now
includes eight
rugby and
football team
colleges and
are ongoing
for a further
two sports
teams next
A leopard coach and
giraffe enjoy the

This article was sponsored by Prospect Coaches West. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster