RizkMcCay

A Message from Lord Pickles and Lord Blunkett, followed by RizkMcCay's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from RizkMcCay is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.rizkmccay.com

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
20 | RIZKMCCAY
Left to right: Directors John
McCay, HelenAndrews and
Nadia Rizk Nottingham-based RizkMcCay is a strategic marketing
and creative design agency. Now in its 17th year, it is
comprised of a core team of 12 with a flexible freelance
team of 18. Designers Nadia Rizk and John McCay founded
the company in 2002 after moving back to the Midlands
from London. Five years on, the business had grown and they
recognised the need for greater management and marketing
experience. Helen Andrews was brought on board and is now
the company’s account director. She explains the agile nature of
RizkMcCay and discusses its diverse portfolio.
Our flexible structure – a core team with supporting freelancers – allows us to
remain nimble and efficient. Depending on the volume of incoming work, we
can appropriately divert resources and even expand to contract more designers,
artworkers and copywriters.
The majority of our work is in the built environment, which incorporates many diverse
sectors including construction, engineering, design and environmental consultants.
We work alongside residential, commercial and mixed-use developers, investors,
agents and local authorities. In addition, we are involved in a variety of other
sectors including pharmaceuticals, health and wellbeing, and sport andleisure.
The diverse array of work we can offer
We offer our clients a specialist approach, providing them with a complete
marketing and design service. At the beginning of any project, we work with our
FACTS ABOUT
RIZKMCCAY
»Directors: Nadia Rizk,
HelenAndrews and
JohnMcCay
»Founded in 2002
»Based in Nottingham
»Services: Creative design and
strategic marketing
»No. of employees: 12
»Branding and strategic
planning specialists
RizkMcCay
21RIZKMCCAY |
DIGITAL, CULTURE, MEDIA & SPORT
client to understand the strategic
communications and objectives at the
heart of their project and any wider-
reaching business implications.
This filters through to internal
communication pieces as well as
external, customer-focused work.
We then balance marketing outputs
with design flair, where the creativity
is informed by sound business and
marketing acumen. This can be a
challenging process, which we know
as “creative abrasion”.
Working in this way gives our clients
access to a full selection of marketing
tactics and provides them with the
convenience of a design and marketing
team who know their business
insideout.
We are able to challenge our clients,
add value and be the “fresh pair of
eyes” on any given project. This allows
us to forge ongoing, meaningful
relationships, as we are very much
integrated into their team, which
makes us more robust within the
marketplace.
Ever-expanding regional
operations
We are passionate about Nottingham
and have many connections across the
city in various public and private sector
organisations. We took a strategic
decision about ten years ago to use our
contacts to draw investment into the
city and facilitate strategic relationships
between our clients.
Nottingham is the perfect base for our
business. It is a creative, cosmopolitan
city, but one that is also crucially cost-
efficient and centrally located. Thanks
to the nature of the built environment
companies we work for, we operate
across the UK from London,
Birmingham and Manchester and
beyond, reflecting where our clients’
multiple offices are based.
Despite Brexit, we have kept
our clients in Europe as well as
internationally, while continuing to
expand, working with organisations
in the USA, Brussels, France and
Ireland. For the past 12 years, we
have attended MIPIM – a four-day
real estate exhibition, conference
and networking event comprised of
some 24,000 international property
professionals – in Cannes to develop
our internationalconnections.
Remaining agile in the face of
European concerns
The uncertainty surrounding Brexit in
recent years is proving to be a challenge.
We found ourselves having to maximise
efforts for the same amount of work,
and we were often engaged by clients
to start projects which then simply never
completed or become much smaller.
Despite this uncertainty, we remained
in a strong position for several reasons.
Firstly, our account management team
work hard to develop meaningful
business relationships with our clients Some samples of our
work on a variety of
projects
Creativity is at
the heart of
any successful
business, and
it needs to be
nurtured
BEST PRACTICE REPRESENTATIVE 2019
THE PARLIAMENTARY REVIEW
Highlighting best practice
20 | RIZKMCCAY
Left to right: Directors John
McCay, HelenAndrews and
Nadia Rizk Nottingham-based RizkMcCay is a strategic marketing
and creative design agency. Now in its 17th year, it is
comprised of a core team of 12 with a flexible freelance
team of 18. Designers Nadia Rizk and John McCay founded
the company in 2002 after moving back to the Midlands
from London. Five years on, the business had grown and they
recognised the need for greater management and marketing
experience. Helen Andrews was brought on board and is now
the company’s account director. She explains the agile nature of
RizkMcCay and discusses its diverse portfolio.
Our flexible structure – a core team with supporting freelancers – allows us to
remain nimble and efficient. Depending on the volume of incoming work, we
can appropriately divert resources and even expand to contract more designers,
artworkers and copywriters.
The majority of our work is in the built environment, which incorporates many diverse
sectors including construction, engineering, design and environmental consultants.
We work alongside residential, commercial and mixed-use developers, investors,
agents and local authorities. In addition, we are involved in a variety of other
sectors including pharmaceuticals, health and wellbeing, and sport andleisure.
The diverse array of work we can offer
We offer our clients a specialist approach, providing them with a complete
marketing and design service. At the beginning of any project, we work with our
FACTS ABOUT
RIZKMCCAY
»Directors: Nadia Rizk,
HelenAndrews and
JohnMcCay
»Founded in 2002
»Based in Nottingham
»Services: Creative design and
strategic marketing
»No. of employees: 12
»Branding and strategic
planning specialists
RizkMcCay
21RIZKMCCAY |
DIGITAL, CULTURE, MEDIA & SPORT
client to understand the strategic
communications and objectives at the
heart of their project and any wider-
reaching business implications.
This filters through to internal
communication pieces as well as
external, customer-focused work.
We then balance marketing outputs
with design flair, where the creativity
is informed by sound business and
marketing acumen. This can be a
challenging process, which we know
as “creative abrasion”.
Working in this way gives our clients
access to a full selection of marketing
tactics and provides them with the
convenience of a design and marketing
team who know their business
insideout.
We are able to challenge our clients,
add value and be the “fresh pair of
eyes” on any given project. This allows
us to forge ongoing, meaningful
relationships, as we are very much
integrated into their team, which
makes us more robust within the
marketplace.
Ever-expanding regional
operations
We are passionate about Nottingham
and have many connections across the
city in various public and private sector
organisations. We took a strategic
decision about ten years ago to use our
contacts to draw investment into the
city and facilitate strategic relationships
between our clients.
Nottingham is the perfect base for our
business. It is a creative, cosmopolitan
city, but one that is also crucially cost-
efficient and centrally located. Thanks
to the nature of the built environment
companies we work for, we operate
across the UK from London,
Birmingham and Manchester and
beyond, reflecting where our clients’
multiple offices are based.
Despite Brexit, we have kept
our clients in Europe as well as
internationally, while continuing to
expand, working with organisations
in the USA, Brussels, France and
Ireland. For the past 12 years, we
have attended MIPIM – a four-day
real estate exhibition, conference
and networking event comprised of
some 24,000 international property
professionals – in Cannes to develop
our internationalconnections.
Remaining agile in the face of
European concerns
The uncertainty surrounding Brexit in
recent years is proving to be a challenge.
We found ourselves having to maximise
efforts for the same amount of work,
and we were often engaged by clients
to start projects which then simply never
completed or become much smaller.
Despite this uncertainty, we remained
in a strong position for several reasons.
Firstly, our account management team
work hard to develop meaningful
business relationships with our clients Some samples of our
work on a variety of
projects
Creativity is at
the heart of
any successful
business, and
it needs to be
nurtured
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | RIZKMCCAY
and become part of their teams to
deliver successful projects. Secondly,
the meticulous planning of our work
and our pipeline on a weekly, monthly
and quarterly basis provides us with
the foresight and knowledge to pre-
empt any issues.
The diversity of our clients and sectors,
and the regional spread in which we
operate, also ensured our market
position at a time of great uncertainty
and allowed us to maintain and grow
our business operations in an arena
where some of our competitors have
significantly reduced or collapsed.
Nurturing creative teams
We believe creativity is at the heart of
any successful business, and it needs
to be nurtured. We have a core team
of designers and marketers, who are
incredibly creative; many have been
with us for over ten years. We also
bring in interns throughout the year,
and trusted freelance designers to
assist with the workload. A cross-
fertilisation of creativity always helps to
generate fresh ideas.
We know that hierarchies can
cause problems in creative teams
– particularly in bureaucratic
organisations. Team members can look
to their superiors for approval and this
tends to result in generating ideas to
please superiors rather than generating
ideas that are truly creative.
At RizkMcCay, we work hard to
establish basic team rules that
encourage trust and openness.
Creative thought, no matter how
well it’s articulated, is crucial, and
each person, no matter their rank,
needs to trust that they will not be
ridiculed or judged for ideas that on
first assessment could appear random
or irrelevant.Creative thought is at its
best when it’s spontaneous and free of
anynegativity or judgment.
Looking to the future
The world has embraced the digital
revolution, and we are living in a
time when the methods for reaching
customers have become more
fragmented and more technical. This is
no bad thing.
There is, however, equity in the
traditional forms of marketing, and
agencies like us understand that
these methods can complement the
ever-changing and engaging digital
developments. No matter how it’s
delivered, marketing and design are
about providing a personal experience,
and in keeping with this, we ensure
that people remain at the heart of all
our work.
A cross-
fertilisation of
creativity
always helps
to generate
fresh ideas
The RizkMcCay team
23LONDON ADVERTISING |
DIGITAL, CULTURE, MEDIA & SPORT
CEO Michael Moszynski
Our Fans
by Peter Blake
In 2008, Michael Moszynski and Alan Jarvie, two founding
partners of M&C Saatchi, risked secure, well-paid jobs to
launch a new type of global advertising agency, in the eye
of the global financial storm. Their vision was to disrupt the
industry by delivering London-quality creative anywhere in
the world from one office, so they called the agency LONDON
Advertising. They tell
The Parliamentary Review
more.
We recognised that clients across the globe believed the best advertising came
out of London and that by using the internet to develop and distribute work, we
did not need the overhead of local offices like a traditional network agency. Our
mission is to create “One Brilliant Idea” for each client that works in any media, in
any language and in any market.
Bold vision, boldly delivered
In the ten years since launch we have:
»Created work that has run in more markets than WPP has offices
»Generated the highest advertising ROI for our clients in their categories
»Been appointed by global businesses on every continent, beating the likes of
McCann, Ogilvy, Saatchi & Saatchi, JWT, BBH and M&C Saatchi
»Become the only agency to have been awarded Agency of the Year by Europe’s
largest marketing publication four years in a row
»Developed our building, LONDON House, to win the RIBA Award for the Best
Office in the UK
FACTS ABOUT
LONDON ADVERTISING
»CEO: Michael Moszynski
»Established in 2008
»Based in London
»Services: Global advertising
agency
»No. of employees: 22
»The Drum, Europe’s largest
marketing publication, has
awarded us Agency of the
Year for the last four years
»www.londonadvertising.com
LONDON Advertising

www.rizkmccay.com

This article was sponsored by RizkMcCay. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster