Rose Care Suffolk Ltd.

A Message from Lord Pickles and Lord Blunkett, followed by Rose Care Suffolk Ltd.'s best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Rose Care Suffolk Ltd. is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

Registered Manager
Penelope Brookes (middle),
Elizabeth Russell (left) and Susan
Walker (right), the two owners
The Felixstowe
Rose Care have been providing domiciliary care to elderly
and disabled people in the Felixstowe Peninsula in Suffolk
since 1995. The company was established by Elizabeth
Russell and Susan Walker, and when the company was set up,
the first contract was for an hour’s housework a week. The
ethos of Rose Care has always been to assist clients in their
homes, empowering them to remain independent for as long as
they can. Both Liz and Sue are still involved in the running of the
company, but Penelope Brookes took on the role of Registered
Manager in 2010, having started as a carer with the company in
2001 – her take on things is summed up in the following article.
Who we are and what we do
Rose Care provides personalised care to people in their homes. This can be a once-
a-week call for cleaning or shopping, or four or more times a day with two carers
for someone with more complex health needs or end-of-life care. Eighty per cent of
our clients are self-funding, and the remaining 20 per cent are funded by either the
local authority or via the “continuing healthcare” scheme.
We currently employ 30 carers who range in age from 18 to 65. As a company,
we feel it is very important to recruit the right person. Part of our selection
process includes scenarios to test whether or not the candidate would make
a good carer. Moreover, when our new carers start shadow shifts, we seek
»Registered Manager:
»Owners: Elizabeth Russell and
Susan Walker
»Founded in 1995
»Based in Felixstowe, Suffolk
»Services: Domiciliary care
»No. of employees: 30
»CQC: “Good”
Rose Care Suffolk Ltd
Highlighting best practice
comments from our clients and their
families. We value feedback from
our clients, and, thanks to regular
visits they receive from the registered
manager, client coordinator and team
leader, we feel connected to the
people we care for.
Our office is situated in Felixstowe,
and we often have clients or their
families visit us in the office to
discuss care requirements. We also
undertake an initial assessment free
of charge, during which we discuss
what outcomes the person would like
to achieve from their care and the risk
assessments required to ensure both
the person and the carer are safe.
As a company, we also realise that
people can feel isolated and lonely, so
we’ve decided to run a small club for
our clients, The Rose Care Club. The
club has a magazine twice a year, and
we encourage clients to contribute
to it. We also have outings to local
places of interest and arrange coffee
mornings or an afternoon tea. This
initiative is still in its first year, but it
has been very successful, with positive
feedback from our clients.
Areas of change and
We feel it is very important for the
company to work with the local
health professionals to provide the
best care possible for our clients. We
are very lucky in Felixstowe to have
a community matron whom we can
contact if we have concerns about
our clients. We regularly have joint
visits with the matron, occupational
therapist and physiotherapist from
the local health community team
to assess needs and review care
plans. The future of joined-up care
is for social and health care to work
together to achieve the best outcome
for everyone. Carers are the people
who see clients the most, but often
they are not consulted by doctors
or hospital staff when those people
have health problems. Instead, a carer
could tell the health professional what
the situation is at home, to prevent a
We face many challenges as we go
forward. For example, Rose Care
is a private company, not part of a
national franchise, and therefore
does not have the support systems
that many large companies can
rely on, such as human resources
and compliance departments.
With increased regulation – which
everyone in the industry would
agree is necessary – come extra
costs such as training, the changes
Care at the forefront of
everything we do
As a company,
we also realise
that people
can feel
isolated and
in the Care Quality Commission’s
fees, administration charges and
general overheads necessary to run
a business. Added to this are the
increases in company pensions, the
national minimum wage and the need
to pay for travel time. As a business,
though, we understand the benefits
to the workers, and accordingly
pay our carers above the national
The issue we and many care
companies face is where to find the
extra income. We have to increase
our rates to our private clients yearly.
The local authority and clinical
commissioners are only able to
increase their payments by a small
percentage. These organisations see
themselves as price setters rather
than price takers, which doesn’t allow
for smaller companies to compete
with the large national companies.
The United Kingdom Home Care
Association recommends a minimum
of £18.01 per hour to cover the
national minimum wage, but our
local council pays less than this.
The country is already at crisis point
with the number of elderly people
increasing and the need for social
care rising. Small businesses such as
ourselves provide personalised care
and go above and beyond the call of
duty, often with a carer giving their
own time and not charging a client
for extra time if they need more than
their planned care. We need to reward
these people, who are not recognised
or paid as professionals; care needs to
be seen as a career, not just a matter
of making a cup of tea and having a
chat with someone. At Rose Care, we
are ensuring that such a view of care
remains at the very core of our ethos.
The future of
joined-up care
is for social
and health
care to work
together to
achieve the
best outcome
for everyone
Clients and carer on an
outing to a local garden

This article was sponsored by Rose Care Suffolk Ltd.. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy