Schnieder Boots Inc W H Gidden

A Message from Lord Pickles and Lord Blunkett, followed by Schnieder Boots Inc W H Gidden's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Schnieder Boots Inc W H Gidden is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

Proprietor Rudolf Schnieder
More than 110 years’
Founded in 1907, Schnieder Boots is a manufacturer of
ready-to-wear and made-to-measure riding boots. In 1999,
it also incorporated W & H Gidden, a historic London-based
equestrian attire business that was founded in 1806. Together,
they are managed by Rudolf Schnieder at his Mayfair shop.
Rudolf took the business to the UK from Germany in 1974 and
remains the sole proprietor to this day.
Schnieder Boots Inc. W & H Gidden produces and carries a vast array of boots
and clothing items for all equestrian purposes. I incorporated the two businesses,
both based on Clifford Street, in 1999. Today, we offer a choice of ready-to-wear
boots off the shelf, as well as made-to-measure boots which are measured to
customer specifications at the shop, alongside a variety of high-quality clothing
and saddles.
Our boots are worn by members of royal families around the world, and I retain
the appointment for the manufacture of the jackboots sported by the Household
Cavalry. This Ministry of Defence contract has been ongoing for more than 30
years. I have also delivered boots for individual teams to every Olympic Games since
Helsinki in 1952.
W & H Gidden is the original saddler that provides “for all your equestrian
needs”. Since taking over the business I have not changed any of the suppliers
and to this day have maintained the same standards to which their goods have
always met.
»Proprietor: Rudolf Schnieder
»Founded in 1907
»Based in Mayfair, London
»Services: Manufacture of high-
quality, tailored riding boots
and equestrian leather goods
»Holder of the MoD
appointment for the
manufacture of the jackboots
worn by the Household Cavalry
»Rudolf and his wife owned
two horses that participated in
the 1988 and 1996 Olympics
»In the Atlanta Olympics in 1996,
Rudolf’s horse, Mr Bootsy, was
ridden to tenth in the three-day
eventing competition
Schnieder Boots
Highlighting best practice
One hundred years of
My grandfather founded Schnieder
Boots in 1907 in the small town of
Warendorf in northwest Germany.
The boots were initially all made-to-
measure but soon he began exporting
them around the world as demand
grew. Coming from a family in which
equestrian was so important, I soon
learned the ways of a bootmaker
and joined the business myself. In
1952, we first began supplying the
German Olympic team, before quickly
becoming the supplier to many
international Olympic teams.
I later inherited the business, taking
it to London in 1974. After taking on
the business, I followed in my father’s
footsteps to become a fully trained and
qualified orthopaedic master.
Today, I have some 2,000 pairs of
boots in stock and continue to tailor
them at my London premises. In stock
I have boots for every equestrian need,
suitable for dressage, eventing, show
jumping, racing, polo and cross-
country and we adapt any design
to our clients’ preference. While
Ipersonally measure every boot that
is fitted in London, the manufacture
takes place in Northampton where
Ihave a factory. As often as possible,
I check production in Northampton to
ensure it is as perfect as can be.
I myself have been riding for more
than 70 years now, and I can say with
the knowledge and confidence needed
to produce our boots that when it
comes to equestrian, I know what I am
doing. My wife and I have been lucky
enough to own two horses which took
part in the 1988 and 1996 Olympics in
Seoul and Atlanta. In Atlanta, my step-
son Chris Hunnable rode my horse
Mr Bootsy to tenth in the three-days
eventing competition.
Schnieder Boots
also sells associated
equestrian leather goods
and clothing
Our boots are
worn by
members of
royal families
around the
Cut above the rest
We aim to stay at the top, and
currently export to more than 80
countries around the world. W & H
Gidden too has brought a lot to the
business and has a history of supplying
attire to royal families am in a position
when I can take the projects and the
work that I truly love, and this has
allowed me to negotiate deals that suit
me, my suppliers and my employees.
I advertise very little and things have
very much grown organically ever
since I came to the UK. We receive
plenty of brilliant recommendations
and have found that word of mouth is
the best way of gaining new business.
Our clients have a specialist need that
only suppliers like us can meet and
therefore blanket marketing would be
a waste. When first introduced to a
client, I go into detail with them about
their requirements and fit the boot
myself. I have remained small in order
to retain a more personal service and
it really ensures the experience each
customer gets is special.
Over 100 years on, this remains a very
steady business to be in. Because of
our international profile we are not
affected by seasonal fluctuation and
have established a strong reputation
that will continue to bring in clients.
I am at full capacity at all times but
continue to refrain from expanding
because I feel this is the optimum level
for the business. I love this job and
I love the business, so continuing to
conduct my work at a sustainable rate
that I can manage while also satisfying
my customers is the absolute priority.
Succession planning
Although I am not yet considering my
own retirement, I will begin to look
at my options for the future of the
business. My son is still in Germany
with a successful career as a pilot
captain, so I wouldn’t want him to feel
like he has to take over the business.
Instead, my step-son and former
Olympic three-day eventer Chris
Hunnable has the background in
equestrian and the expertise to maintain
the work I have done for over 50 years.
It is a proud business with plenty of
history, but it still excites me to this day
to think about the nextchapter.
I advertise very
little and things
have very
much grown
organically ever
since I came to
Quality attire measured
in the heart of London

This article was sponsored by Schnieder Boots Inc W H Gidden. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.

Rt Hon Elizabeth Truss
Secretary of State for International Development