
43STORM AVIATION GROUP |
BEST PRACTICE REPRESENTATIVE 2018
and pushed to ensure high levels of
service and demonstrable success,
then used that momentum and our
clients’ reputation to experience
further growth. We get the kind of
clients we do as a result of our hard
work and philosophy of continuous
improvement.
Of course, within such a tight-
knit circuit, trade shows and other
conventions do matter. Getting
yourself known in circles such as
the International Airline Technical
Pool (IATP) conference, where 110
global airlines are generally present,
is arguably beneficial. Our success
and effort has also truly reached a
demonstrable milestone at these
events; I was the conference’s opening
speaker both this March in Riga and
last March in Dublin.
Turning it around
The first obstacle to overcome was
straightforward: we just weren’t
succeeding financially. The journey to
recovery has been no easy one, but
after a long and tumultuous period of
reorganisation, we stripped everything
down and broke even in 2013.
From this foundation, we could truly
rebuild – after overcoming all those
challenges and hurdles along the way,
we are now profitable each year and
successful with year-on-year growth at
all levels.
We face the same challenge every day,
however, in airline price cuts. When
tickets get cheaper, it has a ripple
effect for everyone else involved in the
industry. There are such strict and high
safety requirements that everyone has
to operate to, and being as efficient
and effective as possible is no easy
feat. We already deal in a low-margin,
high-volume business, and we cannot
cut corners. Airlines pay, but they do
expect you to drive innovations and
efficiencies. It’s not always an easy
balance to strike.
Planning for an uncertain
future
Brexit is unavoidable for the UK
aviation industry and the road ahead
is far from clear; we have acted
promptly to mitigate associated risks
as best we can. We maintain aircraft
to EASA standards and accreditations;
considering their nature as a European
body, the future is uncertain in our
industry. A lot of countries recognise
EASA requirements, but the future
depends, in part, on how open the
communication channels are.
As a result, we are striving to plan for
every possible eventuality – whether
or not we remain fully governed by
EASA standards, accept and recognise
EASA without fully embracing them
or decide to operate from Europe
under our German entity, we have
an all-encompassing slew of plans in
place to cope with whatever the future
brings. Regardless of whatever Brexit
agreement is finalised, we will continue
to deliver the quality and excellence
we’re known for now, while remaining
ultimately profitable.
Brexit is
unavoidable
for the UK
aviation
industry and
the road
ahead is far
from clear; we
have acted
promptly to
mitigate
associated
risks as best
we can
“
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Satisfaction guaranteed at
Storm Aviation