
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
34 | SUB-COOL FM
Director Jacob Swei
Unrivalled high residential
installations
Director Jacob Swei says that customer comfort is Sub-
Cool FM’s business. The firm provides award-winning air
conditioning solutions and dedicates itself to providing a
quality service before, during and after installation. Jacob tells
The Parliamentary Review
that he and the team at Sub-Cool
are aiming to disrupt the way the industry operates and to be a
vanguard of the “new school”. He talks about how they seek to
do this through what they call a “care more” approach.
We are a new age air conditioning company which carries out specialist heating,
ventilation and air conditioning services. This includes the installation, service and
maintenance of air conditioning systems for commercial, residential, co-operative
and civil areas across the south of England. Our team of nine directly employed
staff operate from our base in Crawley, and we have seen significant growth in the
last few years, with our sales doubling year on year.
In the past year, we have sought to push our industry to new heights. We have
done this by offering our end users products and services which go far beyond
the accepted norm of air conditioning. Throughout all we do, we aim to add
pizzazz and finesse to a fairly stagnant industry, trying to modernise our sector and
improve its reputation.
New school vs old school
Across the UK, there are thousands of heating, ventilation and air conditioning
companies which have been in operation for a while and offer end users a
satisfactory level of service and an old-school way of operating. These companies
FACTS ABOUT
SUB-COOL FM
»Director: Jacob Swei
»Established in 2015
»Based in Crawley, West Sussex
»Services: Residential,
commercial, corporate and
civil HVAC
»No. of employees: 9
Sub-Cool FM
35SUB-COOL FM |
work simply, deliver their projects on
time and occasionally throw in a free
lunch or a game of golf here andthere.
Over the past ten years, there hasn’t
been a significant benchmark in the
ageing air conditioning industry which
has really had to drive companies to
stay on their toes. This can lead to
lethargy and stagnation.
Yet, the sector itself, and the demands
of consumers, has continued to grow
and develop. In the last 18 months,
we have seen a surge in the desire and
need for greater user control. As the
desire for master control, alongside
master comfort, has grown, allied to
a need for greater system efficiency,
the demand for home automation and
building management system controls
has doubled.
To adapt to this growing desire for
control, room occupancy sensors,
mobile phone control systems and
remote access systems have all been
developed. As a company, we have
adapted and embraced these new
technological advances. We believe
that those who fail to move with
the times, and simply cling to more
traditional methods, will naturally
fadeaway.
Our “care more” approach
In the same way that foundations
are the base on which buildings are
formed, our purpose is what keeps us
consistent. We aim to treat all of our
clients with a high level of support and
care, something which applies across
all of our services and the fields we
operate in.
In an age where time is of the essence,
we have proven across every project
we have undertaken that we can
provide a swift and effective service.
We work for a diverse range of clients,
from celebrity comedians and National
Rail providers to your next-door
neighbour, but no matter the client,
we are committed to maintaining this
high level of service.
Over the past four years, we have
carried out over 4,000 residential
installations. Of these 4,000
installations, around a quarter were
for new-build houses. Our work in this
field has highlighted the many issues
residents of these houses face and
the effects of poor initial construction.
In certain instances, rooms with an
Who needs boilers?
Electric cities are the future
AC and MVHR is now
the norm in all retrofit
and new build projects
for Sub-Cool FM
We believe
that those
who fail to
move with the
times and
cling to more
traditional
methods, will
naturally fade
away
“
“